Which workplace demographic drinks the best beer?

It's even more narrowly constrained than that. A majority percentage of site users never post much, if ever, in the forums.

@dennis3951

 

All I can say is, looking at craft DRAFT demographics ($5-$10/ pour) vs. those drinking via growler or craft selection from beer stores and grocery stores can be vastly different.

The poorest people I know can now afford quality craft or craftie type products.

Macro giants still have a strong hold over a large part of consumers from all walks. You'd be surprised at how many are not into craft beer vs those that are.

It's almost more about tap room demographics vs who is actually drinking your product ( through distribution/can/growler sales). It's much more dynamic from my experience looking at it from both angles.


I think you can also look into the trading sector and those that wait in can release lines, and those that buy every single $15/ four pack release. For some breweries, yeah, your demographics is skewing towards huge disposable income. But anymore, if poor man Paul is drinking some victory $7.99 sixer once a month, one can argue that he's in the same general realm as the wait in line Wally. Both are drinking good quality craft. Quantity may have to be defined in some context.

I'll personally drink some Hamm's and some Mexican lagers and be content. While also enjoying the perks of cheap craft options. I know for workers who also like a wide range and won't say no to a Bud light. These places like TH have a great thing going but it's such a concentrated niche, it's hard to take them serious sometimes.

 

Sure. Unless one's blue collar or retail job is on an afternoon or midnight shift or even a day shift like mine (5 am - 1:30 pm) and/or works in a factory or worksite with multiple computers with internet access or (as noted above) has a phone...

 

EVERYONE has one. But if youre a plumber, for instance, and youre elbow's deep in a clogged tub, odds are you arent rating a lambic simultaneously.

 

The point is that white collar workers have more consistent access to this site at any given time in that they can do it both at work and at home.