Reckless Brewing Company: "Black Lagers Matters"

Are you asking where I might see outrage about everything in life? Well "everything in life" is a bit of hyperbole. But, if you ever watch the news, read partisan blogs on either side, read almost anything on social media, it's hard to say that faux outrage isn't extremely amped up in society today.

Look I'm merely pointing out the irony of the OP reposting something that's so offensive to him or her that they want to puke when they read it.... Reposting it.

 

You're expressing outrage about outrage? Uh ok.

 

There was several other deleted posts not being shared here that have been screenshoted and shared in other groups... the guy is a dick, it’s really that simple. The “I’m not like other people” apology made me sympathetic for a minute before I saw the other posts. Sadly, this type of poor judgement has become commonplace in the brewing industry. Some of that might be the very nature of alcohol impairing judgement and the fact that in the industry, we tend to drink a lot of alcohol.

That said, I still don’t get it. About a year ago, I was approached by a group of African American war veterans asking if I could brew a special beer for their group to help raise awareness of the organization. I jokingly suggested “Black IPA’s Matter.” They loved the idea and I was the one that backtracked due to concerns about how the name could be perceived as belittling something that is so important to some people, especially considering that the perception of craft beer is that it is a “hobby” for white dudes. I can’t imagine a situation in which a thought like this would come to mind, then I would type out the entire post, and still think it was a good idea to “hit send.” At some point, very early on, the initial humor would wear off and better judgment would prevail.

 

Yes, I keep up on events.

I hope you understand that the bolded part of your statement is a judgement, especially when you use the words 'faux' and 'outrage'. There are a number of people that are angry about what is going on in America today. And I believe that although anger is neither good nor bad, it CAN be used as in a positive way--as an agent for change, for example. There are many that are speaking up, out of anger, and I personally applaud them for it. If you don't like it, and if all of this so called 'faux outrage' 'about everything in life' makes you angry, then perhaps you could try to understand what it is all about?

I personally believe what the Reckless Brewing Company owner posted is wrong, and that there is good reason to call him out. And as far as I'm concerned, here's nothing 'fake' or 'outrageous' about that.

 

I certainly wasn't rushing to this guy's defense. It obviously was an attempt at a joke, are you disputing that? I even called the post ignorant and tone deaf, which in my opinion it is. My comments are more about the appropriateness of the reactions to it.

I guess I just don't see the value in posting it on yet another website if it truly is so offensive. I'm offended by KKK propaganda. I don't see the need to repost it on the internet to tell everyone it's offensive.

 

I think it’s funny.

 

So what if he does 'repost it on the internet'? Why does his decision to repost it seem to bother you so much? I invite you to consider: perhaps CB_Michigan is a mirror for you, and the so-called 'faux outrage' is your own?

 

Exposure is the best cure. Shoving these things under the rug and not talking about them because "they're offensive" is what doesn't have any value. The way to fix this is to have it out on an open forum and discussed.

 

Out of curiosity: what do you think is funny?

 

I can't see any of the facebook posts being referenced so I'm not sure what really is being talked about, but I think the phrase 'Black Lagers Matter' is funny. It's a play on a hot button phrase. And the issue of black lagers underrepresentation on the american beer scene is a source of consternation for many. I'm assuming there's lots of more ignorant and thoughtless stuff in the FB posts that he had to apologize for but I don't see why the phrase 'black lagers matter' can't be kinda funny

 

The original post, and your reaction.

 

Whoa hold up, this is pretty much THE discussion site for anything and everything beer related, definitely not "yet another website" the way you're throwing it out there.

 

Anything can be kinda funny. But a lot of parents worry when their kids leave home for school, for work, for church, to hang out with friends, wherever, that they might be murdered by police. Making a pun out of that to market beer seems in bad taste. And to do so as a business is a pretty clear statement that you don’t give a shit about the business of the people you offend.

 

And how exactly, is it funny? What are your judgements?

 

Ya I can definitely see thinking its in bad taste. Not the best business decision. I still think it's a funny pun

 

I could explain it to you, but then again, it would be better if you figured it out on your own by simply reading all of the posts that are in this thread. If you still don't understand after doing that, then get back to us and I'm sure someone will help you out.

Cheers!