Molson Coors stock dragged down by double downgrade

Memories of home is a strong pull.

 

Advertising and vacation memories.

 

So to me, I'm not entirely sure who they are marketing these to... If your an immigrant, or even a 3rd generation Mexican-American, I'm not sure how it is that you are very interested in paying double to a company that is attempting to appropriate your culture into their own portfolio. When Ska did this, it kinda made sense to me considering where they were and that they were clearly targeting a wealthier outdoorsy clientele that was in their area during the summer months. For others, I'm just not sure what they are trying to accomplish and what clientele they are going after. I have to assume that the idea is that because Mexican imports are hot right now, they should try to emulate those instead of just calling it a craft American lager.

Beer is our number 3 seller. We do very little to promote much other than intermittent social media campaigns. Oh, and the brewers do a lot of the selling of it in our tap room by drinking 2+ bbls a week of it... no joke.

 

Modelo Group brews Corona, Pacifico, Dos Equis, Carta Blanca... a bunch of the Mexican Imports.

 

"Corona Extra is a pale lager produced by Cervecería Modelo in Mexico for domestic distribution and export to all other countries besides the United States, and by Constellation Brands in Mexico for export to the United States. The Corona brand is one of the top-selling beers worldwide. Outside Mexico, Corona is commonly served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor {and hide the skunk}.

In the US, Corona Extra is the top selling imported drink."

-- source

 

I'm pretty sure the only one I know of that isn't an AAL is Negro Modela, which they call a Munich Dunkel Lager (I seem to remember some people quibbling about the legitimacy of that designation though). I don't know about Victoria, but Modela Especiale and Pacifico both call themselves pilsners and are brewed with corn which should make them count as AALs.

edit: some googling seems to indicate that you're right about Victoria, but it appears to be the odd man out.

 

Well, in the US, Constellation owns the rights to the Modelo brands and brews them in Mexico in their own breweries.


In Mexico, the original Grupo Modelo is owned by AB-InBev.

Dos Equis and Carta Blanca are owned by Heineken, via their ownership of Cervecería Cuauhtémoc Moctezuma. Sol, another Heineken-owned brand is now imported by MillerCoors as their entry in the "Mexican lager" segment.

From the official US import figures, it is hardly a "renewed" interest. Mexican imports have been rising since, at least, the mid-1990s.

1994 - 1.6 million barrels
2011 - 14.2 million barrels

In 2018, Constellation alone sold over 21 million barrels of beer in the US (with their domestic ex-craft breweries, accounting for a mere 2% or so of that barrelage). So they've got about 10% of the total US market - behind only AB and MC. Corona was the #5 beer in the US, and Modelo Especial was #7.

 

Thanks for the clarification/factcheck.

 

Haha well that explains why Victoria and modelo negra are the only Mexican beers I drink with any regularity. And I am definitely still confused about why people are paying premium prices for these mediocre imports

 

Thank you for that good sir.

And for the life of me I don't know why I can never remember how to say/write to Modelo Negra properly

 

For what it's worth, I actually do enjoy a Corona or Modelo Especial from time to time at a bar. And I do find them to taste different than the Buds, Bud Lights...etc. of the world.

This was many years ago, but a group of my friends and I performed a blind tasting of AALs. I recall there being Bud, Coors Original, MGD and/or High Life, Pabst, Schlitz, Black Label, and Corona (there might have been more or less, it was awhile ago).

We also threw a Hofbrau Original in there (or a Hacker Pschorr, I can't recall). But it did terribly, it was likely very old, and I never checked dates then.

Anyways, the Corona won, and my buddy who regularly drinks Corona could pick it out. And no, we didn't put a lime in the blind samples.

 

No sarcasm at all. I think the Bud Light ads changed the mainstream conversation around beer and were quite effective in shaming Coors Light and Miller Lite as "inferior" products. I've heard sentiments along the lines of "rice natural and good; corn syrup artificial and bad" expressed multiple times by macro pale lager drinkers in real life since then. The flailing freakout of a response by Molson Coors strongly suggests that the ads hit their mark successfully.

 

Funny. Myself and my father recently did a blind tasting. He loves his modelo cans. Maybe $0.90/can if you buy big format. We went against some Budweiser I was gifted. Nearly identical. He's now buying 30 packs.

There's no harm in going back to your routes.

 

HA! I was going to ask him if his dad was 66!