Are you exhausted with the constant hype?

Probably because those “traditional” styles are sitting on the shelf for 12 months because nobody knows what an English mild is.

 

I actually think my scenario was a pretty good analogy. But hey we’ll agree to disagree.

Certainly can always go other places, I don’t disagree with you there, but that doesn’t make the restaurant’s /brewery’s practice of selling out their integrity in order to increase their bottom line anymore appealing to me.

 

Stop the hand wringing, it's all great. I remember the days when there was no good beer out there.

 

Rough crowd here.

I totally get it. Tree House has a line of 30+ cars when they open, every day. I think Tree House might be the poster child for the "beer hype train". Only a matter of time before we get Julius w/ vanilla, lactose and orange puree. (I'd buy the shit out of that tbh. No shame). That drops and the car line will be out onto the road.

That all said, I think people are afraid of new things. People are stuck in their ways of "this isn't beer. Real beer is just barley, hops, yeast and water!".

I mean, you can get that pretty much anywhere. Even the sugar pastry donut puree ultra milkshake IPA/stout bois throw in a lager or two. And hell, many of them are pretty good! Tired Hands, for example. They have a nice pils (Trendler) and Helles lager that are regularly available.

Beer is changing for sure. It's getting further away from what constitutes the limits of the style. Perhaps these beers should have their own category. But I think saying they "aren't real beers" is a bit...pretentious. Don't mean offense to anybody.

I will say though that I'm not buying into the seltzer crap. But from my experience I might see one on tap or in cans, and that's it. Allagash has done a few, and they're still making incredible beer regardless.

I apologize for being all over the place here. I guess my point is, let people drink what they want and drink what you want. Don't ride the hype train. There will always be traditional versions of these beer styles available.

 

EXACTLY! I have multiple retailers within a few miles that have more IPAs and stouts than I can drink, Even though I can look at the shelves and think of several names that are not stocked. The pub down the street has a rotating selection of more than 20 taps. Some were "lost" to seltzers. Big deal...
now I "only" have 15 new beers on tap to select from each week within walking distance from my house.

 

I agree with the pretentiousness. Let people drink what they want. And you drink what you want.
If you don't want a hard seltzer, buy something else. There in the 10s of millions of people that do want a hard seltzer. Dont fancy yourself better than them. Be kind.
I would suggest dont bother even worrying about what someone else prefers.

Hype trains exist because people are buying them. Otherwise it wouldnt exist.
And if innovation didnt exist, we would have but a couple choices, all some variations of...smokey, soured, infected, mixtures of honey, fruits, cereals, and milk.

Beer evolves as does everything in life. And some people adhere to traditions. Pick whichever resonates with you. There is room for everyone.

 

Get over it. I'm not a big fan of all the crazy styles but who cares! Finds beers that you love and enjoy them! Cheers

 

I have to agree that everyone need to chill the fuck out with the hard seltzer's, they all taste the same, just leave that to the major mass consumption breweries like bud light, michelob, corona, etc... I do have to disagree with you about a city just having one brewery. I personally enjoy going to the three different breweries that are in my city because they all have different beers & provide a different vibe at each place, I like to have some choices versus just one place I suppose.

 

What? It’s their best beer, imo of course, Shape of Hops is close.

 

Whew... wipes forehead that would be an incredibly stupid drop.

 

My niece who is 36 years of age always compared the latest beers with me. She is from a well-known beer state (Michigan) and would always bring down some of the excellent beers from her state when she visited me in Florida. Now, she is quite enamored with the seltzer thing and drinks little else. As I have not tried an alcoholic seltzer, I really cannot comment, pro or con; however, those damn seltzers are cutting into beer space on the shelves at my favorite liquor stores! As for the hype, if I hear about another great triple IPA with custard filling, cherries, peanut butter, kool-aid, life-savers, jolly ranchers, alfalfa grass, weed, buttermilk, lemongrass, etc, etc, etc, I will scream.

 

Wha? Run that by me one more time...

 

Calm down. Walk to fridge, open a beer, enjoy drinking that beer.

Really does not need to be complicated. Just ignore hype and drink what you like

 

Someone came up with the brilliant idea to make beer that tastes nothing like beer for people who don’t actually understand or like beer. Full of sugar and calories and packaged in big bright cans that make middle aged men flush with the excitement of being a part of something cool. It’s a damn shame, but at least it keeps them away from the good stuff that we enjoy.

 

This! Much of the new money fruit boyz don’t actually like the taste of real beer. This are just wasps. They love their sugar. Hence, the expanded waistlines.

 

People pay big money for that shit, man.

 

A ticker’s gotta tick. Some brewery has to make those beers to tick. Yes, I’m sick of it. At the end of the day it’s more challenging as a consumer. Prices are up, availability is down and quality has not improved proportionally.

 

Buying beer today and I was reminded that the biggest change I've seen locally is the move to singles. In some stores, most of the space is taken up by single serving options. Its very common around here for a brewery to only be available by the can with no 4/6 packs on the shelf. Its a bit of a pain honestly

 

Just throwing this out there:
Hype: promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits.

Chasing trends ≠ Hype
Diversifying Product types especially in these times is one of the few ways small breweries can hope to survive.
The wider the net the more fish you catch.

 

There is room for all.
One night I fancy the latest Great Notion..tonight or tis SNPA.
But it has to be said many styles are being forced out of tap houses by hazies, sours and pastry stouts.