On Tap Liquid Beer Enhancer

Discussion in 'Beer Talk' started by Jason, Jun 7, 2013.

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  1. Jason

    Jason Founder (0) Aug 23, 1996 Massachusetts

    Products like this are bound to pop up when things get popular, I am not going to knock it as I have not tried it yet. I can only assume the thinking on BA is that if you need an enhancer then you should not be drinking that beer in the first place. Very curious on how it tastes.

    http://ontapbeer.com/

    [​IMG]
     
  2. leftoverburrito

    leftoverburrito Initiate (0) Sep 29, 2011 Oregon

    I'll stick to my normal beer enhancer. Pizza.
     
  3. SFACRKnight

    SFACRKnight Grand Pooh-Bah (3,274) Jan 20, 2012 Colorado
    Pooh-Bah Society Trader

    The og beer enhancer....

    [​IMG]
     
    jasonmason, RockAZ, joelwlcx and 48 others like this.
  4. michaeljstraub

    michaeljstraub Initiate (0) Oct 6, 2012 Georgia

    Wake me when you can turn a macro lager into a RIS
     
    LaneMeyer, mverity, gpawned and 12 others like this.
  5. cavedave

    cavedave Grand Pooh-Bah (4,145) Mar 12, 2009 New York
    Pooh-Bah Society Trader

    Did this miss the April 1 edition?
     
  6. stupac2

    stupac2 Pooh-Bah (2,031) Feb 22, 2011 California
    Pooh-Bah Society

    I hope the have terrible commercials with a bunch of awful talking animals.
     
  7. jmarce

    jmarce Initiate (0) May 15, 2011 Connecticut

    So I carry this bottle around in my murse when I'm out on the town and then whip it out when I'm forced to go to a BMC only bar so I can add more "craft flavor" to my beer? yea, no thanks.
     
  8. Knifestyles

    Knifestyles Initiate (0) Jun 7, 2005 New York

    Let me know when they offer a Woodruff flavor...
     
  9. Orca

    Orca Grand Pooh-Bah (4,441) Sep 18, 2010 Washington
    Pooh-Bah Society

    Tell that to the folks over at ExtenZe :stuck_out_tongue:
     
    5thOhio and kirkse like this.
  10. Leon86

    Leon86 Initiate (0) Jun 6, 2013 Virginia

    Someone should tell these guys that you cant make chicken shit (bad beer) into chicken salad (good beer). I couldn't come up with a clever way to make it more beer related.

    I "might" try it on some BMC beer or something if I find a free sample. I certainly will not pay for it.
     
    BedetheVenerable, Geuzedad and Jason like this.
  11. stakem

    stakem Grand Pooh-Bah (4,070) Feb 20, 2009 Pennsylvania
    Pooh-Bah Society Trader

    Haha suckers. They had no limit so I bought them all. That's right people, I am the exclusive owner of batch 1 on tap american enhancer.

    [​IMG]

    I might trade a squirt if anyone has some Don Quijokesies and Dave.


    "Add our liquid beer enhancer to any domestic beer and enjoy a craft brew taste at a fraction of the cost."
    -So you're telling me this is the way to make Lagunitas Not Sucks?
     
  12. LambicPentameter

    LambicPentameter Initiate (0) Aug 29, 2012 Nebraska

    What I don't get...

    I'm presuming the point is to make a BMC less macro-y. But if that's the point, then why the crap are the two "flavors" Pale Ale and American Ale? And what is "American Ale"? And how is it different from a macro lager? (please refrain from smartass comments about Ale =/= Lager)

    If you're going to do this (a decision which is in and of itself questionable), I would think you either want to go hardcore all-in marketing to craft beer fans, and have flavors like Double IPA and BA Stout, or you'd want to market towards people who aren't craft beer fans at all, and make the flavors things like Raspberry Wheat or Fruit Lager.
     
  13. brywhite

    brywhite Initiate (0) Aug 27, 2009 California

    I've secretly been hoping for a DIPA flavored MiO type product for times when I wanted a beer but had to drink bottled water... like while driving... or at work.
     
    Spikester, KevSal, KWMiles and 7 others like this.
  14. ant880

    ant880 Savant (1,179) Nov 7, 2010 New York
    Trader

    So...I can buy a 20pk of Bud for $13, then a "Pale Ale" enhancer for $4.99 to change 18 of those beers into a fake Sierra Nevada Pale Ale. Or, I can buy two six packs of actual Sierra Nevada Pale Ale at $9.99 each? I think I'll spend the extra $1.99...
     
  15. LambicPentameter

    LambicPentameter Initiate (0) Aug 29, 2012 Nebraska

    Turn your macro lager into a craft beer for twice the price and half the quality!

    - OnTap Slogan
     
  16. Jason

    Jason Founder (0) Aug 23, 1996 Massachusetts

    Love that they use "domestic" in their marketing ... so this product does not work on imports? :wink:
     
    KevSal, gpawned, sliverX and 3 others like this.
  17. billandsuz

    billandsuz Pooh-Bah (2,023) Sep 1, 2004 New York
    Pooh-Bah Society

    ok, so it's not a product intended for the typical BA demographic.
    still, how many of these truly fucking awful beer ideas will people throw money at?

    this will end up on the shelf of your local $ Store in a few months.
     
  18. BearsOnAcid

    BearsOnAcid Pooh-Bah (2,215) Mar 17, 2009 Massachusetts
    Pooh-Bah Society

    Are the specific flavors recommended for enhancing that style of beer or can I dump it into any flavorless swill and have it become a pale ale?
     
    RaphaelSC likes this.
  19. jmarce

    jmarce Initiate (0) May 15, 2011 Connecticut


    I'm guessing that if you try to put American Ale enhancer in something like Stella it rejects it and it floats on top of the beer like oil and water.
     
  20. GodlessWatermelon

    GodlessWatermelon Initiate (0) Apr 12, 2012 Maryland

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