2019 Sierra Nevada Oktoberfest Collaboration?

Discussion in 'Beer Talk' started by steveh, Mar 7, 2019.

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  1. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    Last year's SN collab hit news feeds in early February -- anyone heard anything about this year's? Will there be one?

    Yeah, I know it's early to think about Oktoberfest, but I can't help but wonder what may be next in the series... if anything.
     
  2. NeroFiddled

    NeroFiddled Grand High Pooh-Bah (7,276) Jul 8, 2002 Pennsylvania
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    Is there a "series"?
     
  3. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
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    Not sure why you pose this question as an answer to my query, but SN has collaborated for 4 years now (if my count is correct) on an Oktoberfest style beer with various German brewers -- so I guess they've created a "series."

    What's your definition and how might it answer my question?
     
    #3 steveh, Mar 7, 2019
    Last edited: Mar 7, 2019
  4. beardown2489

    beardown2489 Pooh-Bah (1,966) Oct 5, 2012 Illinois
    Pooh-Bah

    Steve

    Sierra Nevada is really really good at social media. We will know as soon as they want us too. Their website is almost always being updated as well and is a good resource

    Your post just reminded me that at this time last year we were all anxiously awaiting the release of Braupakt
     
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  5. NeroFiddled

    NeroFiddled Grand High Pooh-Bah (7,276) Jul 8, 2002 Pennsylvania
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    I was asking a question. Sorry if I seemed pointed @steveh.
     
  6. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
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    Understood, but in years past many have brought us the news here before it's become a big announcement around the internet. Just wondering if anyone has seen something I may have missed.
    Yes, I checked that before I started the thread.
    The Braupakt and Oktoberfest were announced simultaneously in early Feb last year -- maybe it was ultra-early because of the dual collab, but I don't know.
     
    #6 steveh, Mar 7, 2019
    Last edited: Mar 7, 2019
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  7. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
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    No prob, but I'm still interested in why you may question a "series." SN seems to have set up beer drinkers' expectations for an annual collab, and the "reveal" seems to have always been rather early in the year -- so I wanted to get a bit of a jump on it.
     
  8. NeroFiddled

    NeroFiddled Grand High Pooh-Bah (7,276) Jul 8, 2002 Pennsylvania
    Pooh-Bah Trader

    I'm simply unaware of this @steveh, sorry, my bad.
     
  9. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
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    Whoa -- seriously? Not aware of Sierra Nevada's collabs for Oktoberfests? I guess I shouldn't be that surprised as there are many beers out there that don't grab my attention, but it seemed that the SN collabs had been pretty popular.

    *Edit -- Just looked at your beer reviews and see that you don't have one Märzen-Oktoberfest in your portfolio -- we may have to discontinue any correspondence. :wink:
     
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  10. jeebeel

    jeebeel Zealot (667) Jun 17, 2003 Texas

    Steveh - I also believe that the announcement was early last year because of the dual Weihenstephaner collaboration. If this year is consistent with prior years, I should know this information, and the label, by mid-May to early June. When I do, you know where I will post it. :beers:
     
  11. MostlyNorwegian

    MostlyNorwegian Pooh-Bah (2,236) Feb 5, 2013 Illinois
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    Get a jump on what exactly? Waiting?
     
  12. invertalon

    invertalon Pooh-Bah (2,249) Jan 27, 2009 Ohio
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    Can't wait to see who they collab with this year!
     
  13. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
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    I like to call it anticipation. Besides, it's become tradition around here to hype the hell out of it months before it's released. :wink:
     
  14. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
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    @MostlyNorwegian Like I was sayin'. :wink:
     
  15. MostlyNorwegian

    MostlyNorwegian Pooh-Bah (2,236) Feb 5, 2013 Illinois
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    Hey, I'm also looking forward to finding out who the collab is with, and what all that means for whatever winds up getting brewed and bottled as their Oktoberfest for this year. But, I can't taste hype.
     
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  16. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
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    But that's part of the whole anticipation! :slight_smile:

    But my query really is about the choice of the partner brewery -- it adds to the anticipation and speculation of what the beer will be like this time -- at least for me.
     
  17. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
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    But, isn't also accompanied by the dread of the coming posts complaining about seasonal drift:
    and then the "It's not as good as last year's..." posts? :grin:
     
  18. invertalon

    invertalon Pooh-Bah (2,249) Jan 27, 2009 Ohio
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    Hype? Nah. If you want hype go into any NE IPA thread. Having a few passionate people who love this style of beer and the breweries involved is far from what I'd consider hype. Sure, it's one of the most anticipated Oktoberfests each year, but for good reason.

    For me, it's just a well done collab unlike the 5.6 million IPA collabs done daily. It's a breath of fresh air, even if it's not the best each year. At worst, it's always damn good. Nobody else is doing anything like this and I appreciate the effort they put in to doing this.

    It is the most exciting release each year for me. Not hype though, just excitement for something other than the same stuff that nearly all other breweries are doing. There is just not nearly enough fresh lager out there (non-BMC), so I'll take what I can get!

    @jesskidden

    Yeah, the drift thing is so stupid though... haha. I can see on a Christmas or Pumpkin ale... But the seasonal drift thing on a lager such as an Oktoberfestbier or Marzen is just stupid, especially when people will crush barrel aged stouts and rich, decadent pastry bull shit year round (or amber ales, brown ales, dunkel, porter, etc...). Then complain that their malty lager is out of season. FFS.

    Needless to say, the seasonality of such a beautiful style is why I have to resort to brewing a few Marzen/Festbier year round! Have a nice 6% Festbier ready to tap any day now... Can't wait... Spring, Summer, Fall or Winter... All good.
     
  19. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
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    Wow, I never thought of you as a "glass half empty" guy. :grin::wink:
     
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  20. nc41

    nc41 Initiate (0) Sep 25, 2008 North Carolina
    Trader

    Not all that early they some start bottling in May and June, only two months out.
     
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