How did IPAs become so popular?

Discussion in 'Beer Talk' started by slee196, Mar 28, 2019.

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  1. slee196

    slee196 Initiate (0) Dec 23, 2014 Illinois

    Haha I agree!
     
  2. slee196

    slee196 Initiate (0) Dec 23, 2014 Illinois

    Lol 27 but I get your point, no need to hate
     
  3. slee196

    slee196 Initiate (0) Dec 23, 2014 Illinois

    Thanks, yeah, that makes sense.
     
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  4. slee196

    slee196 Initiate (0) Dec 23, 2014 Illinois

    Landline? That still exists? :grinning:
     
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  5. thesherrybomber

    thesherrybomber Initiate (0) Jun 13, 2017 California

    Coz "Rarara 'murica fuck yeah we're the biggest, baddest, and best at everything"
     
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  6. AlcahueteJ

    AlcahueteJ Grand Pooh-Bah (3,242) Dec 4, 2004 Massachusetts
    Society Pooh-Bah

    But I wonder when those were grown in abundance and became more widely available? I didn't see the dates on that link though, because I was curious when Galaxy hops came about.

    Finally, how long before someone brews an IPA with ALL of those hops. :wink:

    I'm kidding...sort of.

    Yup, same here, Sculpin was the first beer I remember people obsessing over freshness, and one of the first in which people would say it "dropped off a cliff" after a certain period of time.
     
  7. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
    Society Pooh-Bah Trader

    Check the Hop Growers of America's STATISTICS page, where you can download pdf's of their annual reports "HGA Statistical Package" . They usually cover 3-5 years (both pounds harvest or as illustrated below, acreage) so you'll have to check a few different years.
    [​IMG]
     
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  8. oldbean

    oldbean Initiate (0) Jun 30, 2005 Massachusetts

    Ship it to me in an oak barrel or GTFO.

    Seriously, what "original" style are we talking about here?
     
  9. LifesAnesthesia

    LifesAnesthesia Pooh-Bah (1,602) Dec 17, 2014 Virginia
    Pooh-Bah Trader

    IPAs are just synonymous with craft beer
     
  10. Mindcrime1000

    Mindcrime1000 Pooh-Bah (1,815) Apr 30, 2016 South Dakota
    Pooh-Bah Trader

    I knew I could count on jesskidden to come up with a much better set of data than the website I found (zero sarcasm intended). This is a great table.
     
  11. Mindcrime1000

    Mindcrime1000 Pooh-Bah (1,815) Apr 30, 2016 South Dakota
    Pooh-Bah Trader

    You're right, I should have mentioned that the webpage provided "origination" dates for when some of the varieties were first bred, but not for all of the varieties listed.
     
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  12. SFACRKnight

    SFACRKnight Grand Pooh-Bah (3,348) Jan 20, 2012 Colorado
    Pooh-Bah Trader

    @jesskidden among others serve as BA historians.
     
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  13. Oktoberfiesta

    Oktoberfiesta Initiate (0) Nov 16, 2013 New Mexico

    As more people started drinking beer with more flavor, for years, the plateau or top point was how many IBUs could you handle? Soon we talked about malt and hop balance. Some went dry. Some went sweet. The keyword 'tropical' or juicy popped up some 5-6 years back on WC style beers that had a IBU pop.

    Big IBU ipas transitioned towards big pastry stouts. But that wasn't enough for many people's palates. They needed more. Sours popped up. Beers started getting a touch less harsh. It's all a cycle of sorts.

    Now that I'm drinking less, a solid lager captures my sweet tooth just fine. Back when I had a beer a day, I needed that big IPA to differentiate itself from the others.

    @mrmattosgood funny you mention 'Stone --> Sculpin --> Pliny --> Heady --> Hill --> TH' that's pretty much my exact evolutionary chart right there.

    I spent the first 3-4 years of my craft life ignoring all things ipas. Now that's some of the new craft drinkers first and only option.

    It popularized through sheer drinking and getting used to IBUs. Now it's much friendlier
     
    #53 Oktoberfiesta, Mar 29, 2019
    Last edited: Mar 29, 2019
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  14. SudsDoctor

    SudsDoctor Pooh-Bah (1,739) Nov 23, 2008 New York
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    Here's a fairly comprehensive list of hop varieties that includes the years most of them first came to market.
     
    #54 SudsDoctor, Mar 29, 2019
    Last edited: Mar 29, 2019
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  15. AlcahueteJ

    AlcahueteJ Grand Pooh-Bah (3,242) Dec 4, 2004 Massachusetts
    Society Pooh-Bah

    Wow, great link, thanks!

    I love how Fuggle, discovered in 1861, comes right before Galaxy, commercially available in 2009.

    I wonder if Richard Fuggle became as famous as Fritz Maytag for using Cascade hops in Liberty Ale.

    I bet Dick Fuggle brewed a great English Bitter.
     
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  16. Roguer

    Roguer Grand High Pooh-Bah (7,811) Mar 25, 2013 Connecticut
    Mod Team Society Pooh-Bah Trader

    I think the rise in popularity, and in particular the continued growth in popularity, can be attributed to three "phases." (That might sound scientific, but what follows is entirely my opinion. Skip to the end if you just want the Cliffs Notes!)


    1. Bitter craft brews offered a "big" tasting alternative to the perceived watered-down AALs of Big Beer - while still definitely tasting like beer. Stone and SNPA are obvious examples of the forerunners of bitter craft ales, but even Boston Lager - a Vienna Lager - carries more bitterness than the BMC AALs.

    This was the foothold. This was craft beer opening the door to people who wanted to drink beer, but found AALs bland and boring. (Stone's marketing was, and still is, predicated on that very point.) IPAs are a natural outgrowth of that trend.


    2. New hop varietals carrying flavors of citrus and tropical fruit opened the door for people who traditionally did not like beer. Dry-hopping and late-hopping allowed brewers to add those flavors and aromas without necessarily making those beers as bitter as their craft predecessors.

    This may be an unpopular opinion, but if you are an IPA drinker, you have absolutely experienced this with a friend that you turned on to craft beer. Friend: "No, I don't like beer, really, and IPAs are way too bitter." You: "Oh, try this! It tastes like nothing you've ever tried before. I promise, you're going to think they added grapefruit and oranges to it, but there's no fruit at all - just water, barley, yeast, and hops!"

    Many of today's IPA drinkers didn't start out with Ruination or Pliny. They started with Sculpin or Jai Alai, or maybe even Heady or Julius. Their introduction wasn't just a bitter punch to the palate (if they started with NE IPAs, it may not have been bitter at all!): it was fruity and bright.

    (Even I didn't get into IPAs until Stone's Enjoy By .... and I never looked back! It's still quite bitter, naturally, but the wealth of flavors beyond "bitter" and "malty" was mind-blowing at the time.)

    Does that make these IPAs the wine coolers of the craft beer world? I hope not, but I don't think you can look past the appeal this style of beer can hold for someone who otherwise couldn't be bothered to order a quality Pilsner, Hefe, or Dubbel - much less an AAL.


    3. The modern trend of releasing dozens of new IPAs every year appeals to the collector inside of many of us, and feeds the popularity in the style among people who might otherwise have grown bored with IPAs.

    Part ticker mentality, part curiosity ("Ooooh, what does Centennial taste and smell like in isolation?"), this is undeniably a huge part of consumer demand among modern craft IPA aficionados.

    It's similar to chasing badges or achievements on media apps or in video games. Reaching new levels of achievement - even completely arbitrary ones, like your 1000th beer review - releases dopamine, making you happy. Companies have been exploiting it well before we fully understood the mechanic. In craft beer, that has shifted to the consumer demand: we demand new IPAs, all the time! (Multiple threads already exist where this is discussed, including the perspective of the brewers, who often at least claim they don't want to brew a new IPA every week, but .... that's what the people want.)

    This could easily shift into a multi-page discussion of the nature of brain chemistry and even addiction - not alcohol dependency, but the addiction of the brain to new stimuli, quite possibly the driving factor in pornography dependency (not simply use; actual addiction) - but for the purpose of ending this post sometime today (:wink:), suffice it to say that we crave these new experiences, and quickly become habituated to the "norm."


    These three factors, I think, go a long way toward explaining the popularity of this particular style. Could you apply similar concepts to sours, which haven't quite taken off? Of course you could - if sours cost the same as IPAs. When produced in mass quantities, craft IPAs aren't significantly differently priced from craft lagers - you can, but certainly do not have to, spend $4 (or more!) per can of DIPA. Even the cheapest sours are pricey for someone looking to explore beer.

    So there you go: IPAs initially provided a fuller-flavored alternative to light beer; experimentation with hop varietals suddenly made IPAs accessible to a much broader market; and continued experimentation and variation prevents many hard-core beer nerds from getting bored with the style.

    Cheers!
     
  17. jesskidden

    jesskidden Grand Pooh-Bah (3,145) Aug 10, 2005 New Jersey
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  18. RochefortChris

    RochefortChris Grand Pooh-Bah (3,271) Oct 2, 2012 North Carolina
    Society Pooh-Bah Trader

    Perhaps during the peak of IPAs people saw them as the antithesis to light macro-lagers in that they were packed with flavor (and perhaps a similar color?). At one point I said I was sick of seeing so many IPAs and the fact people are obsessed with them, but then I realized they are the style I've rated the most on this site. I have come to love a dank, piney west coast hop bomb that kills your palate and have come to prefer different hop combinations over others. That being said, I am sick of the 'haze craze' and think it is getting ridiculous with the introduction of over the top milkshake IPAs. As for just strait NEIPAs, I don't dislike them but they are far from my favorite style, and like I said I am sick of the hype.
     
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  19. officerbill

    officerbill Pooh-Bah (2,228) Feb 9, 2019 New York
    Pooh-Bah Trader

    "a very bitter, alcoholic, and sparkling pale ale that could withstand the rigors of travel and shelf life in India"

    That's the "original style"; high hops, high alcohol, high carbonation.
     
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  20. meefmoff

    meefmoff Pooh-Bah (1,922) Jul 6, 2014 Massachusetts
    Pooh-Bah Trader

    Great summary but I have to quibble with this point. I definitely have friends who did not like IPAs but changed their minds when they tasted some of the newer examples (I think I had the *exact* conversation you typed above with a good friend of mine :sunglasses:). But the people I know who don't like beer at all did not find newer IPAs to be a significantly different drinking experience and didn't care for those either (or in one case simply didn't like it any more or less than anything else she'd tried).

    Now, I'm talking about beers like Julius or Fort Point Pale Ale which still have some bitterness and no additives. I can't say that I've had the opportunity to give somebody a zero IBU lactose rasberry thingy, so perhaps things would be different out at that extreme. But I'm really not sure that the average low to moderate bitterness citra/mosaic NE IPA is something that non beer drinkers find to be a categorically different beverage.
     
    #60 meefmoff, Mar 30, 2019
    Last edited: Mar 30, 2019
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