Oregon Beer News (2020)

For folks that have wanted to order beer through the mail, but haven't because you don't deign to open a plain cardboard box, here's a jawdroppingly gorgeous solution -
https://newschoolbeer.com/home/2020/12/great-notion-launches-direct-to-consumer-shipping

 

"That's unbelievably sick," vurt observed, deadpan. "If I were a customer, my jaw would have already dropped."

To be fair (and not snarky), that really is a nice looking box, and I am in favor of situations where graphic designers and illustrators have more work to do.

 

If only I didn't have to download yet another motherfucking app to take advantage of this. Too bad there's not a place somewhere on the internet where you could look at their options and order from your computer. Hmm, what would such a thing be called? Maybe a website? Why not make this available on their website!

That, bros, would truly be sick!

 

Six packs of Pallet Jack, Hand Truck, and Occam's Hazer have dropped.

 

I have no problems with their design here. I might like it, even. But my (not even first world) problem ,( as I play my very tiny violin) is with the messaging that this will make my jaw drop as opposed to something they like. To me,, the creative act, the making of art, even when it is meant for consumption and commodification, a fundamentally selfish process. In that case, isn't the "right" thing to say - we love this box and it reflects us?

 

"We love this box and it reflects us" is self-aware, vulnerable, proud but not boastful, and almost contemplative. That doesn't match the Great Notion brand voice.

"An unbelievably sick unboxing experience [that will] make our customers' jaws drop" is urgent, breathless, over-the-top, and designed to induce varying degress of FOMO. That is very much the Great Notion brand voice.

 

Who does the graphic art for GN? I like it. It's weird , funny and sometimes quite tragicomic

 

Yeah it seems excessive . It might be that they are really hurting financially with this semi-shut down..and now it is gonna continue until March

 

FWIW, Fort George charges the exact same amount for shipping - $20/case. de Garde charges $18 for one of their three-bottle boxes. I’m actually a little more curious as to how other breweries are swallowing shipping costs.

 

Yeah i like their beers also. They are very good, talking about the IPA, pils, DIPA stuff . But would struggle in my mind to pay $20 over the already high price. Are there really enough beer drinkers in Portland who will pay $20 extra for shipping over just driving a few miles?
I would not

 

Well, are the other breweries using UPS, or just having their staff drive it over? And, how many of those breweries are shipping to other states for that double sawbuck?

 

I actually thought $20 for non-local shipping is a good deal, especially for folks in PA and the Dakotas. All the CA brewers that ship within the state charge $20-25/ case as well. If this opens up an out of state market, good for them, there is plenty of demand for them!

 

In the first paragraph it says that they are shipping UPS.

 

I was about to say that I had read that and my reading comprehension is just fine, thank you - and then I noticed you were replying to John. Doh!

 

It's a bit buried at the end of the paragraph, easy enough to miss.