21 or older to view brewery websites

Discussion in 'Beer Talk' started by Eriktheipaman, Apr 1, 2013.

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  1. SFACRKnight

    SFACRKnight Meyvn (1,105) Jan 20, 2012 Colorado
    Beer Trader

  2. ao125

    ao125 Initiate (0) Dec 1, 2010 Virginia

    Guideline 2, bullet 3:
    "Brewers should require disclosure of a viewer’s date of birth at the entry to their websites indicating that a brewers’ products are intended only for those of legal drinking age."

    That actually seems kinda vague, since it doesn't specify a format for the disclosure. If you "disclose" your age by simply clicking "I'm over 21", that should be good enough. You've "disclosed" that you're old enough. Anything else is a waste of time, money, and effort to code something that makes you input an day/month/year.
  3. Herky21

    Herky21 Crusader (717) Aug 7, 2011 Iowa
    Beer Trader

    And the FTC's policies sort of touch on it:

    Online Advertising
    The Internet presents a special challenge for industry members in their efforts to prevent alcohol advertising and marketing to minors. Children under 18 represent a large and rapidly growing segment of the online community. One recent survey reported 18.5 million children online, including 9.5 million teens between 13 and 17.(63)
    Most industry members comply with the provisions of the two codes (Beer and Spirits) that govern online alcohol advertising. A Commission staff review of 30 industry web sites revealed that most (24) post the age reminders required by the codes.(64) The Beer Institute and DISCUS also provide the web site addresses of their members to companies that produce parental control software, and many major Internet Service Providers (ISP's) -- AOL, ATT WorldNet, Bell Atlantic, Prodigy, and CompuServe -- offer filtering programs to parents that can block access to commercial alcohol web sites.(65) Currently, however, only one-third of parents use filtering software.(66)
    There are, of course, no foolproof measures to prevent underage access to inappropriate web sites. Companies therefore need to give special attention not only to restricting access, but to ensuring that web site content is not attractive to underage consumers. Many alcohol web sites feature one or more promotional techniques -- contests, games, cartoon and cartoon-like characters, chat rooms and bulletin boards -- that underage visitors may find attractive and that alcohol companies generally do not use in other forms of advertising.(67)
    Best Practices: Some alcohol companies have taken extra steps in an attempt to address concerns about underage use of online alcohol sites. First, after the industry modified its codes, several companies eliminated or reduced web site content that underage consumers might have found attractive. For example, they dropped bulletin boards and/or chat rooms, often after inappropriate messages were posted.
    Second, several companies make efforts to restrict underage access. Five of the 30 sites reviewed by the Commission staff seek to block younger consumers by requiring visitors to enter their age and denying access to those who enter an age under 21.(68) One company reported that nearly 10,000 visitors received a "virtual bounce" from its web site after entering an age under 21. Another company plans to ask for age information at various places on its web site and deny access to anyone who does not enter the same age each time.
    Finally, a few sites supplement their beverage promotional efforts with messages discouraging underage and irresponsible drinking. These sites include many of the same materials that the industry members use in their responsibility campaigns (see Appendix C), as well as links to other web sites that carry messages about responsible drinking.

    http://www.ftc.gov/reports/alcohol/alcoholreport.shtm#bOnline Advertising

    I hate it. It's so annoying.
  4. smutty33

    smutty33 Defender (606) Jun 12, 2009 Connecticut
    Beer Trader

    I question He-Man's sexual preference w/that outfit........:grinning:

  5. kemoarps

    kemoarps Meyvn (1,027) Apr 30, 2008 Washington
    Beer Trader

    surely no one ever lies on the internet!
    Dennoman likes this.
  6. TheSixthRing

    TheSixthRing Poo-Bah (2,409) Sep 24, 2008 California

    It's pretty dumb. Beer commercials on tv don't start out by asking anyone under 21 to leave the room.
  7. kemoarps

    kemoarps Meyvn (1,027) Apr 30, 2008 Washington
    Beer Trader

    but they never actually DRINK it in the commercials. Kids don't know what it's for/how it works since they never show the full penetra- I mean the actual act.
    Dupage25 likes this.
  8. cavedave

    cavedave Poo-Bah (2,291) Mar 12, 2009 New York
    Beer Trader

    Yeah someone once did a thread about best results after clicking no on the Are you over 21? Some were really funny.
  9. TheBeerShop

    TheBeerShop Initiate (0) Jul 23, 2012 Massachusetts
    Beer Trader

    The one's that make me laugh is when I put in that I'm 100, it won't let me in... waaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahhhhhhhhhh!!
  10. Darwin553

    Darwin553 Initiate (67) Jan 5, 2009 Australia

    I see it as mainly a responsibility response from industry to law makers, community groups and special interest groups that want to see some sort of restriction tool that may stop under 21s (or under 18s here in Aus) accessing their site. For sure, it isn't going to work in the majority of cases but for the very few it does you can say that the tool has done its job. And in those few cases it does stop under21s from accessing the brewery's site it may also stop the underage supply of alcohol as some of these brewery sites allow for internet purchases of their beer and if you have a credit card (their parents' one if need be) they usually allow the purchase without proof of age needed.
  11. vince4953529

    vince4953529 Disciple (388) Sep 28, 2006 California

    Super pointless and laughable. I am 27 but went on a website yesterday. I put in that I am born on 2/22 1922 just for convenience sake. Seriously ppl actually takes the time to report their real birthdays just to view a website?
  12. JackofBlades

    JackofBlades Initiate (0) Apr 1, 2013 Texas

    Yeah I never put in my real birthday. It's usually something like 01/01/1900
  13. fredmugs

    fredmugs Poo-Bah (1,533) Aug 11, 2012 Indiana
    Beer Trader

    On Bell's website I always enter 5 - 5 - 1555.
  14. tennispl

    tennispl Initiate (0) Dec 28, 2012 Washington

    I'm gonna tell on you.
  15. epk

    epk Initiate (146) Jun 10, 2008 New Jersey

    On the other hand, when people actually enter their real birthday, or at least the right year, it is a sort of research into the age groups that visit the site.
  16. rundownhouse

    rundownhouse Initiate (0) Sep 15, 2005 Tennessee

    Here's one that should be easy to remember: 90210.
    Crusader likes this.
  17. ffenski

    ffenski Initiate (27) Apr 24, 2008 Ohio

    I have reported everybody who has reported on this website that they have reported a false birthdate. Consequently, you are all going to beer hell, where they only serve Bud Chelada and Cave Creek Chili Beer on draught.
  18. Eriktheipaman

    Eriktheipaman Savant (979) Sep 4, 2010 California
    Beer Trader

    Sorry man. I thought you meant C'Ya as in this thread would be deleted. I was too quick to judge because I see so many threads like this turn into debates and get deleted.
  19. Eriktheipaman

    Eriktheipaman Savant (979) Sep 4, 2010 California
    Beer Trader

    My apologies I honestly didn't think it was an acronym and just thought they were saying "good bye".
  20. LambicPentameter

    LambicPentameter Meyvn (1,474) Aug 29, 2012 Michigan
    Beer Trader

    An honest mistake. Right before I hit post, I wondered if that's what you meant in the back of my mind.
  21. Eriktheipaman

    Eriktheipaman Savant (979) Sep 4, 2010 California
    Beer Trader

    I think my posts are much more shitty when I'm sober about to head to work compared to after work and a few deep.
  22. miketd

    miketd Zealot (524) Mar 2, 2006 Ohio
    Beer Trader

    Don't kid yourself. Remember what that girl looked like at 2am and then the downgraded version at 8am? We're usually better off sober, but it's much less fun.
    Eriktheipaman likes this.
  23. beercanman

    beercanman Initiate (0) Dec 17, 2012 Ohio

    Its pointless. Its probably there because of some stupid law.
  24. JimKal

    JimKal Devotee (496) Jul 31, 2011 North Carolina

  25. erway

    erway Initiate (153) Jul 28, 2006 New Mexico

    The simple fact is that websites are advertisements in the eyes of the TTB and they have shown an increased interest in how we as an industry are representing ourselves on the internet. Every lawyer worth their weight will advise their clients to put up a date prompt. It hasn't become law yet, but all fingers point to it becoming law in the near future, and best for most breweries to stay ahead of the curve.
  26. LeRose

    LeRose Meyvn (1,183) Nov 24, 2011 Massachusetts
    Supporter Subscriber

    Or any number of things that could be considered age inappropriate (including shows) that can bring about those awkward moments in parenting. Yep...agree it makes perfect sense.
  27. dieBlume

    dieBlume Initiate (0) Mar 18, 2013 Virginia

    Can we just start a new thread dedicated to hilarious pages that these "No" answers send you to? :stuck_out_tongue:

    We all obviously agree that entering your age is stupid, but somewhat necessary due to laws and things.
  28. ao125

    ao125 Initiate (0) Dec 1, 2010 Virginia

    Oh yeah? How so? Most of these sites are just using javascript string evaluators that do some pretty easy date math, to get over 184082 hours, and then set a cookie if you are so that the warning doesn't keep popping up. Unless the brewery is a mega-conglomerate, they typically don't have the money or manpower to data-mine the inputs - and what would be the point anyway, considering how many people lie? I've been over 21 for quite a while and I don't think I've ever entered in my real birthdate once.

    There's more information to be gained from your entrance and exit points in the site than there is from the age calculator.
  29. jesskidden

    jesskidden Meyvn (1,306) Aug 10, 2005 New Jersey

    One already exists.
    dieBlume likes this.
  30. rhartogsq

    rhartogsq Disciple (303) Jun 18, 2010 Virginia
    Beer Trader

    I can't stand going to brewery websites on my mobile phone and having to enter my DOB. Such a pain...yes or no should suffice.
    ao125 likes this.
  31. epk

    epk Initiate (146) Jun 10, 2008 New Jersey

    You obviously have more experience in the area than myself. It was just a thought... but alas, I bow to your superiorness. You have bested me sir.
  32. epk

    epk Initiate (146) Jun 10, 2008 New Jersey

    I didn't get it either, but I agree, it's totally a CYA thing.
  33. Zimbo

    Zimbo Initiate (0) Aug 7, 2010 United Kingdom (Scotland)

    It does seem stupid and it is probably because of a stupid legal requirement but once you've experienced late night booze filled carnage in downtown Glasgow, Manchester, Colchester etc you understand why people make these types of laws.
  34. beercanman

    beercanman Initiate (0) Dec 17, 2012 Ohio

    Care to elaborate?
  35. BourbonDork

    BourbonDork Initiate (0) Sep 15, 2010 Virginia

  36. Zimbo

    Zimbo Initiate (0) Aug 7, 2010 United Kingdom (Scotland)

    Mass downtown public intoxication resulting in violence among both sexes and with police leading to hospitalization of the hopelessly wrecked and/or abuse of/ violence against hospital staff. Regular urination, vomiting &/or defecation on the streets & while this is happening, public fornication etc. An absolute no go area for the sober after dark. Like a scene out of 'Beer Street and Gin Alley' 21st Century style. There was even a TV program about it called 'Booze Britain'.

    I am no prude and I love my beer but having witnessed stuff like this I can understand why some people get their panties in a twist about alcohol.
  37. azorie

    azorie Initiate (0) Mar 18, 2006 Florida

    Ok I can understand NOT selling beer to anyone under 18. (you can die for the USA you can frigging drink, vote, etc)

    But why in the hell does a damn beer website have to ask you if your 21? I am not buying anything. IF they want beer info ANYONE can read this site or 1000 others....reading about beer is not buying beer!!!!

    Come on breweries stop this crap....its pointless.

    IS there a law that forces you to do this?

    ah to all my VET buds, I salute you....
  38. billandsuz

    billandsuz Disciple (315) Sep 1, 2004 New York

    trying to figure out America's laws and customs when it comes to anything alcohol is just going to make you angry and sad.
    have a beer instead.

    ps. the drinking age is 21 in all parts of America.
    charlzm and StuartCarter like this.
  39. marquis

    marquis Crusader (744) Nov 20, 2005 United Kingdom (England)

    It's the CYA mentality - spelt out , Cover your Ass (though I'm not sure what it's being covered over!)
    azorie likes this.
  40. blue-dream

    blue-dream Crusader (775) Aug 22, 2013 Virgin Islands (U.S.)
    Beer Trader

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