A Brooklyn Specialty Brewer Dares the French Market

Discussion in 'Beer News' started by dauss, Feb 14, 2013.

  1. dauss

    dauss Aug 9, 2003 Colorado
    Beer Trader

    [​IMG]
    http://www.nytimes.com/2013/02/14/b...specialty-brewer-dares-the-french-market.html

    I think some other beers like Noble Rot, made with grapes, and beers that have been aged in wine barrels could also do well.
     
  2. emannths

    emannths Sep 21, 2007 Massachusetts

    Hmm, guess that tax hike was no big deal after all.
     
  3. wyatt13

    wyatt13 Feb 13, 2011 Illinois

    My favorite line:

    That may be the most favorable comparison Oklahoma has ever seen.
     
  4. RblWthACoz

    RblWthACoz Aug 19, 2006 Pennsylvania

    The French artisanal beer scene will blow up one day and I'd bet that American brewers will end up doing very well there, popularity-wise, as they have in Sweden.
     
  5. RobertTh3Texian

    RobertTh3Texian Apr 27, 2010 Texas

    The trend of all alcohol around the world, that is artisinal minded, is all looking to and using craft beer as the example. Even fifteen years ago you couldn't find some craft beers anywhere, now they are popping up everywhere. .This is not some fly by night thing that will go out of style in a few years either. It's an industry that has been methodical and very specific about what it wanted to be, not just as brewers, but as an industry as a whole. It has taken years of education and many gallons of beer to show people who didn't know what an IPA from a stout would be, they just knew that they didn't like "thick" beer. Brewers and the extended craft beer community have worked tirelessly to educate them and develop their palates. The French are a little different. They are more apt to be educated about artisinal products and have a taste for beverages with small nuances and infinite possibilities. I think that after a few enterprising brewers start to bring the French or all of the EU great tasting beer, they too will come around. There will be some resistance at first, but the price point for a great bottle of beer, as opposed to that of a fine wine, will, I think, start to move some of the cork sniffers over to the side of craft beer. Soon after too will follow the French craft revolution!!!! Prolly
     
  6. gpcollen1

    gpcollen1 Jul 16, 2005 Connecticut

    That is my man Brandon!! I mean pixieskid on BA...
     
    pixieskid likes this.
  7. pixieskid

    pixieskid Jun 4, 2009 Germany

    Haha, this is what I wrote on my beerblog's facebook page when I first saw the article a couple days ago:

    "I've never considered myself photogenic, but apparently I made the cut to be included in the featured photo in the NY Times article on Brooklyn Brewery's launch into the French market; it's probably because of the t-shirt..."
     
  8. pixieskid

    pixieskid Jun 4, 2009 Germany

    Providence likes this.
  9. gpcollen1

    gpcollen1 Jul 16, 2005 Connecticut

    I know Simon wants more...Gandhi Bot?!

    BTW - if anyone heading through Paris does not stop at Simon's shop, La Cave à Bulles, or the other Brandon took me too [insert name here] then they are nuts!!
     
  10. FozzieThaBurr

    FozzieThaBurr Feb 8, 2013

    In a craft world apparently dominated by beards, brewery t-shirts and flannel (not that I'm not wearing a flannel shirt myself), Garrett Oliver always looks incredibly sharp.
     
  11. Vonstein15

    Vonstein15 Jan 15, 2010 Ohio

    It is due to the desire to discover new food pairings that is totally different from wine? I believe the new tax will have little effect on this proceding forward.Cheers
     
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