A man sued BrewDog for gender discrimination against men, and won

Discussion in 'Beer News & Releases' started by Todd, Jun 20, 2019.

  1. Todd

    Todd Founder (5,646) Aug 23, 1996 California
    Staff Moderator Fest Crew

    ICYMI: BrewDog released Pink IPA, a play on their Punk IPA, to bring attention to the gender pay gap in the UK; on average, women are paid 18.1% less than men. They sold it for £4 to women vs. £5. When a man attempted to order the beer at £4 he was denied due to his gender. He sued them, and won.
    https://www.cosmopolitan.com/uk/rep...bower-sued-brewdog-gender-discrimination-won/

     
  2. jesskidden

    jesskidden Poo-Bah (1,824) Aug 10, 2005 New Jersey
    Society

    Yeah, but whose idea was it originally? :grin:
    (Too soon?)
     
    #2 jesskidden, Jun 20, 2019
    Last edited: Jun 20, 2019
  3. Oktoberfiesta

    Oktoberfiesta Aspirant (266) Nov 16, 2013 New Mexico

    Ladies Night have no cover charge at many places.

    Is admission different than item prices?
     
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  4. FBarber

    FBarber Poo-Bah (2,825) Mar 5, 2016 Illinois
    Society Trader

    Goddammit. I can't stand Brewdog ... and this guy is gonna make me side with them on this, isn't he ...
     
  5. jesskidden

    jesskidden Poo-Bah (1,824) Aug 10, 2005 New Jersey
    Society

    I'd assume the laws differ between the US and the UK. IIRC there were lawsuits (or threats of same) over Ladies Nights, etc., in the US over the years. One article about a 1999 Florida lawsuit claims they were outlawed in CA, MA and MD after similar suits.

    Well...
     
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  6. AZBeerDude72

    AZBeerDude72 Poo-Bah (1,745) Jun 10, 2016 Arizona
    Society Trader

    So let me understand their idea. Women are underpaid which is terrible, in order to make up for this we are going to charge men more? So customers, whom most probably don't own a business and are not underpaying women are now subject to discrimination in order to right the ship.
    Sorry guys, you don't fix discrimination with more discrimination. Cool they want to bring attention to this as it should be but you don't fight discrimination with additional discrimination.

    Cheers
     
  7. MNAle

    MNAle Poo-Bah (1,511) Sep 6, 2011 Minnesota
    Society

    Oh, boy... this thread may not end well. (Or, should I say, "Oh, child...")
     
  8. narddawg314

    narddawg314 Initiate (150) Feb 6, 2015 Missouri
    Trader

    Brewdog looks like a bunch of morons on this one. First of all calling it Pink... newsflash, women enjoy regular beer like the guys and it doesnt need to be "feminized". @AZBeerDude72 is dead on with creating even MORE discrimination with this $4/$5 split. It's patronizing at best.
     
  9. AZBeerDude72

    AZBeerDude72 Poo-Bah (1,745) Jun 10, 2016 Arizona
    Society Trader

    Agree.
    Address the issues and change them, we all want that I believe. I feel their approach is wrong and only adds to the issue by creating more issues. But hey its Brewdog, they desire nothing more than attention, so go figure they would do it this way.
    Cheers
     
  10. AZBeerDude72

    AZBeerDude72 Poo-Bah (1,745) Jun 10, 2016 Arizona
    Society Trader

    Most bars I know and went to did Ladies night in order to get people (Especially Men) into the bar to sell booze. Loads of women = loads of men also = Revenue for a Tue night that is normally slow.
    Business 101
     
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  11. GetMeAnIPA

    GetMeAnIPA Zealot (589) Mar 28, 2009 California

    I was listening to an experimental brewing podcast and some guy sued an establishment because they were having a women’s brewing conference and he couldn’t go. They talked about how there are attorneys who find stuff like this and included ladies night where they sue for discrimination. So they can do it but they can also lead to some dbag suing them. That’s their sole job is to find stuff like this and sue for discrimination.

    And attorneys wonder why they have a bad rap.
     
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  12. GetMeAnIPA

    GetMeAnIPA Zealot (589) Mar 28, 2009 California

    He must be proud of himself.
     
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  13. stevepat

    stevepat Defender (693) Mar 12, 2013 California
    Trader

    It will be an interesting decade or so for legal scholars/lawyers/jurists interested in the law and gender.
     
  14. officerbill

    officerbill Disciple (303) Feb 9, 2019 New York
    Society

    I read a UK based article about this.
    The guy originally only asked for an apology from the brewery, it only went to court when Brewdog refused to do so.
    The gimmick was the extra £ men paid was going to be donated to breast cancer. The Court's decision was that it is unlawful to charge someone more for the same price because of their sex. The court pointed out that Brewdog could easily have "raised awareness" in non-discriminatory ways. What Brewdog should have done either charge everyone 5£ then donated 1£ for each time a male bought one or charged everyone 4£ and asked each man for a 1£ donation.
    The takeaway from this article is the absurdity of basing things on "gender identification". He was obviously a man and complained about being charged more for being a man, but received the lower price as soon as he said "I'm a woman".
     
  15. AZBeerDude72

    AZBeerDude72 Poo-Bah (1,745) Jun 10, 2016 Arizona
    Society Trader

    I bet they would have raised a ton of money if they just did a breast cancer drive, most folks would have given more than a dollar and it would have gone to a great cause.
     
  16. stevepat

    stevepat Defender (693) Mar 12, 2013 California
    Trader

    but that wouldn't be very punk bro! gotta have a little discrimination and patronizing naming to make that shizz Punk AF!
     
  17. rightcoast7

    rightcoast7 Disciple (324) Apr 2, 2011 Maine

    Attorney here—none of us wonder that.
     
  18. JackHorzempa

    JackHorzempa Poo-Bah (4,096) Dec 15, 2005 Pennsylvania
    Society

    I seriously doubt that any attorney really wonders about this.

    Cheers!
     
  19. JackHorzempa

    JackHorzempa Poo-Bah (4,096) Dec 15, 2005 Pennsylvania
    Society

    You just beat me to it!

    Cheers!
     
  20. Dave_S

    Dave_S Initiate (72) May 18, 2017 England

    I'd assumed that that was a deliberate poke at the way that Big Beer does "beer for women" rather than just them assuming that anything for girls needs to be pink. I mean, it's obviously a crap stunt rather than any sort of smart or well executed attempt to drive social change, but they aren't _that_ dumb...

    The bloke suing does sound like an absolute whopper, though.
     
  21. Hoppsbabo

    Hoppsbabo Champion (878) Jan 29, 2012 United Kingdom (England)
    Trader

    £5 for a bottle of Punk IPA?! Awful stuff.

    Woman in the UK aren't underpaid. They work less hours than their male counterparts.

    Brewdog suck.
     
  22. OB1Kubota

    OB1Kubota Initiate (79) Sep 21, 2013 Michigan

    Here's a way to look at this that may make bit more sense for all you angry men out there. There's a big movement to have the wealthy pay more of their fair share of taxes. Earn more, pay more. Earn less, pay less. This is not discrimination, it's marketing. Get over it
     
  23. AZBeerDude72

    AZBeerDude72 Poo-Bah (1,745) Jun 10, 2016 Arizona
    Society Trader

    Dead wrong but thanks for your political speech. :astonished: So Brewdog charging more to men is related to taxes? LOL ok. Please stay on topic this is not a political thread but one about a brewery, nothing to do with taxes or rich/poor. I hope the mods nip this now so this thread stays up all all the worthy posts stay.
    Cheers
     
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  24. OB1Kubota

    OB1Kubota Initiate (79) Sep 21, 2013 Michigan

    Would be nice if the world were just black and white. You let me know when that happens
     
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  25. OB1Kubota

    OB1Kubota Initiate (79) Sep 21, 2013 Michigan

    But that is exactly the point. The issue IS about gender identification.
     
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  26. WesMantooth

    WesMantooth Poo-Bah (2,624) Jan 8, 2014 Ohio
    Trader

    Yeah. My takeaway on this one is too much to dissect. Both sides are fucked in the head.
     
  27. AZBeerDude72

    AZBeerDude72 Poo-Bah (1,745) Jun 10, 2016 Arizona
    Society Trader

    Please consider your choice of words, we do have women Ba members and lets show a little class ok.

    Cheers
     
  28. OB1Kubota

    OB1Kubota Initiate (79) Sep 21, 2013 Michigan

    Read v e r y s l o w l y what you've written. Notice anything? why yes it's all about YOU. That's the issue.
     
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  29. OB1Kubota

    OB1Kubota Initiate (79) Sep 21, 2013 Michigan

    you're doing it still, ya just don't get it
     
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  30. narddawg314

    narddawg314 Initiate (150) Feb 6, 2015 Missouri
    Trader

    hey thanks for posting to cat facts. please reply again if you'd like to continue to receive cat facts!
     
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  31. neockder

    neockder Initiate (19) Jul 26, 2018 Oregon

    They weren't charging men more, they were charging women less. But if you're a half empty kind of [insert gender here], then yes you can look at it that way.

     
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  32. Ranbot

    Ranbot Champion (868) Nov 27, 2006 Pennsylvania
    Society

    I dislike Brewdog with a passion and their Pink campaign was poorly executed from the start, but I'll still stand with them before I stand with whiny incels.
     
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  33. BayAreaJoe

    BayAreaJoe Savant (904) Nov 23, 2017 California
    Society Trader

    They wanted us to commend them for overcharging women slightly less than they were overcharging men for average beer?

    Plus, I don't see how this is addressing any gender pay gap unless that extra £1 is going into some kind of gender pay gap restitution pool or something.

    If men get paid more than women, how is giving that extra money to Brewdog supposed to fix anything?
     
  34. BayAreaJoe

    BayAreaJoe Savant (904) Nov 23, 2017 California
    Society Trader

    Beer isn't taxes.

    This doesn't make any sense.
     
  35. narddawg314

    narddawg314 Initiate (150) Feb 6, 2015 Missouri
    Trader

    ummm.. actually they wouldn't even sell him the pink beer, go read that again.
     
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  36. officerbill

    officerbill Disciple (303) Feb 9, 2019 New York
    Society

    Nine times out of ten I'd probably agree with you, but in this case the guy was right.
    Brewdog was saying "we want you to know that it's bad to discriminate against a person based on sex, so we're going to discriminate against a person based on sex".
     
  37. TrojanRB

    TrojanRB Meyvn (1,424) Jul 27, 2013 California
    Society Trader

    It’s amazing to me that you’ve been a member since 2013 but 5/6 of your lifetime posts are in this thread.

    Can’t determine if you’re a troll or not.

    Either way....talk to you in 2025?
     
  38. islay

    islay Aspirant (278) Jan 6, 2008 Minnesota
    Trader

    Ever consider judging situations disinterestedly solely on their independent merits and not by with whom you're "standing?"
     
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  39. rudzud

    rudzud Poo-Bah (6,721) Apr 28, 2010 Massachusetts
    Society Trader

    Surely BrewDog had to know something like this would happen. The saying any publicity is good publicity, I'm sure this will drive some individuals to BrewDog in order to support them.
     
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  40. JackHorzempa

    JackHorzempa Poo-Bah (4,096) Dec 15, 2005 Pennsylvania
    Society

    Or maybe they will go the other way?

    "I dislike Brewdog with a passion...."

    Cheers!

    @Ranbot
     
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