A New Beer With A Dark Past, Guinness Beer Goes Blonde

LATROBE, Penn. and DUBLIN, Ire. (Sep 2014) – A beer with a dark past is coming to a store near you this September.

Guinness® Blonde™ American Lager, from the makers of iconic Guinness Stout, is made in the famed American brewing city of Latrobe, Pennsylvania. Guinness® Blonde™ American Lager uses American hops and Guinness’ world famous 125-year-old Guinness yeast.

“From sports bars in Texas to truck stops in Iowa to backyard barbeques in Montana to trendy Manhattan bars, Guinness® Blonde™ American Lager brings the taste, color and character of great American beers and fuses them with the heritage and artistry of the Guinness tradition begun in 1759 by Arthur Guinness,” said Doug Campbell, Guinness Brand Director.

As lagers continue to gain favor among beer drinkers in the U.S., Guinness Master Brewers in Dublin have collaborated with brewing experts in the U.S. to create a one-of-a-kind taste in American Lagers. Guinness® Blonde™ American Lager is a complex, flavorful lager with a floral, hoppy aroma that is a combination of MosaicTM, Willamette and Mount Hood hops. Combining these American ingredients with the world famous 125-year-old Guinness yeast intertwines two brewing traditions – Guinness and American.

“It was great to be a part of the legendary Guinness brewing team for the creation of a unique tasting American Lager and be able to add some of my American influences throughout the brewing process,” said Joe Gruss, an American brewmaster who is a member of the Guinness Blonde brewing team. “In the end, we were able to combine Guinness artistry and American brewing techniques for a crisp and refreshing-tasting beer.”

Guinness® Blonde™ American Lager is the first release in the Guinness Discovery Series™, an innovative concept showcasing a range of new ‘fusion brew’ beer options, all to be released under the Guinness trademark.

“Beer drinkers’ tastes are evolving and people are looking to try different flavors and styles, and we’re excited to show what Guinness is capable of beyond the traditional dark stout with Guinness® Blonde™ American Lager,” said Doug Campbell, Guinness Brand Director. “The beauty of this beer is that we’re able to produce a characteristically American-style lager, while fusing the standards of quality and taste expected of Guinness with a taste profile and color characteristics long loved by traditional American beer drinkers.”

The Guinness Discovery Series™ will feature an array of beers that combine the Guinness brand’s European brewing expertise with different brewing styles and techniques. The series will release these fusion brews bi-annually, beginning with Guinness® Blonde™ American Lager, providing new ways for fans of the brand and beer drinkers to experience Guinness, responsibly.

Available in a 12 oz. bottle (5% ABV), 6-pack, with a suggested retail price of $8.99, Guinness® Blonde™ American Lager is best enjoyed cold and straight from the bottle or served in a 16 oz. Guinness branded glass. Guinness® Blonde™ American Lager will be on shelves nationwide beginning in mid-September 2014.

Whether enjoying a new Guinness® Blonde™ American Lager, or any Guinness beer, please drink responsibly.

About Guinness®
The Guinness® brand enjoys a global reputation as a uniquely authentic beer and the best-selling stout in the world. Famous for its dark color, creamy head and unique surge and settle, this distinctive beer originated at the St. James’s Gate brewery in Dublin, Ireland. Over 10 million glasses of Guinness beer are enjoyed every single day around the world, and 1.8 billion pints are sold every year. Guinness beer is available in well over 100 countries worldwide and is brewed in almost 50. Additional information about the Guinness brand can be found at www.guinness.com.

About Diageo
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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