They taste healthy. Now hear me out people. We all know (or many of us do anyway) that IPAs taste and smell wonderful. Oh so juicy and pungent. But one thing that keeps drawing me back to the classic American IPA is the feeling that drinking them is actually good for me too. I think all that refreshing citrusy tropical goodness vaguely reminds me of drinking a nice tall glass of grapefruit or orange juice. Compare that to drinking a big, heavy barrel-aged imperial stout or barleywine. It's equally delicious in its own way, but when I drink one there's no way my mind is telling me "this is really a healthful beverage." And this thread isn't suggesting that beer doesn't come with its own set of health benefits, which of course are well-documented. I'm just saying that hoppy IPAs have particular attributes that cause us perceive them as even healthier than other kinds of beer. And in this health-conscious society, that gives them a leg up over other styles. Does anyone else out there think this theory holds water? Does anyone else drink IPAs and get a general feeling of wellness, even if it's a false one? Cheers!