Yes, but to fudge the output you both have to have full access to the input and have some reason for doing so that would be of greater value to you than consumer trust. But I still doubt that is their goal. There will be a lot of blowback from many beer folks (as we are starting to see) just because of the minority share sale. Compounding that with being discovered to have manipulated the output for public consumption would render the database almost worthless for their purposes, i.e., predicting consumer behavior information. (After all those of us in this forum are in no way typical or representative of the full range of consumers.) Part of what will keep them relatively honest in the output to the public is that there are other sources of public information available for comparison. (Such comparative analyses have been conducted in the past, they will probably also be done in the future.) I suspect, as I think you may, that if Stone had bought a minority share of one of the beer ratings sites there'd be less beer geek outrage. After all, they are perceived as being "one of us" rather than as being "the enemy."