It is obvious most of the postings in this thread originate from people who have never been in senior management at any firm. AB's VC arm (this is not the same as AB BTW) obtains two immediate benefits from this investment: big data to plug into their planning systems and a potential advertising platform like Facebook for beer enthusiasts. That is enough return to justify a low-valuation investment such as this one. Generally, VC engagement in management is limited unless things are going very wrong. As a deal this strongly resembles Amazon's investment in IMDB and is likely to have similar results, and one may also point out that McDonald's massive investment in Chipotle enabled that firm's success without undesirable affect. As far as the RB announcement taking a while. It was a one-man show and suddenly there is a team, resources! The first thing to do is structure, start, and enlarge the team, get everyone up to speed and coordinated, do resource planning of a sort this firm never had to do before, and get to work. Then probably take a holiday for the first time in years. One talks about it later as doing precedes talking. There may also have been restrictions based on the VC reporting requirements in the legal jurisdiction where this occurred. Anyone really interested in the terms can probably find out by investigating. AB is public and somewhere in the quarterly or annual filings these details will be found. I'm not a RB partisan and find many more useful reviews here on BA, however the noise in this thread is unnecessary. If anything really does change for the worse it will be obvious. Meantime it is fair to wish them congratulations on achieving solvency and best wishes for future success.