I appreciate it when a brewery includes the ABV on their bottles and cans. The ones that don't piss me off. What if I don't want to indulge in an 8% or higher brew so I'm only buzzed and not trashed for my 5 yr. old daughter's birthday party? What if I'm mislead by the crazy beer name and flashy design and when what I want is a huge beer that will wipe the floor with me what I get is half that? I don't go cliff diving at night and I don't trust brews with no darn ABV!