Dismiss Notice
Love Belgian Beer?

Join us Sep 17 in Portland, Maine for Return of the Belgian Beer Fest, featuring hundreds of authentic Belgian beers and Belgian-inspired offerings!

Tickets + more: beeradvocate.com/belgian

Alchemy & Science - Buys Trademark

Discussion in 'Beer Talk' started by LeRose, Feb 5, 2013.

  1. LeRose

    Joined:
    Nov 24, 2011
    Posts:
    2,337
    Likes Received:
    5,935
    Location:
    Massachusetts
    Had heard about Alchemy and Science purchasing Angel City before, didn't realize they are also in Vermont. Saw this tidbit this morning about their purchase of "Just Beer" trademark from Buzzard's Bay Brewing.

    Alchemy & Science Acquires Trademark

    Not sure I understand why they would do this, but the article isn't all that informative either.
     
  2. jesskidden

    Subscriber

    Joined:
    Aug 10, 2005
    Posts:
    7,780
    Likes Received:
    18,012
    Location:
    New Jersey
    Probably only offices and such (for the mentioned test marketing) in Burlington, Vermont - Alan Newman used to own Magic Hat.

    Looks like this may have been in the works for awhile and BBC/A&S didn't want any trademark issues. From Nov. 2012:
    [​IMG]
     
  3. LeRose

    Joined:
    Nov 24, 2011
    Posts:
    2,337
    Likes Received:
    5,935
    Location:
    Massachusetts
    Thanks! Didn't make the Magic Hat connection - thought the name sounded extremely familiar. Looks like things are amicable, just seemed a little odd at first read. Haven't had a chance to track any more information down yet. Maybe tonight's research project...
     
  4. BearsOnAcid

    Beer Trader

    Joined:
    Mar 17, 2009
    Posts:
    3,004
    Likes Received:
    3,005
    Location:
    Massachusetts
    So did they buy Just Beer so they could use Just Great Beer without a threat of a lawsuit?
     
  5. jesskidden

    Subscriber

    Joined:
    Aug 10, 2005
    Posts:
    7,780
    Likes Received:
    18,012
    Location:
    New Jersey
    That's not the chronology of it, the labels - which clearly use the "Just Beer Project" (rather than "Just Great Beer") name - were done in time for the application to be dated Nov., 2012 and the purchase was made in December. But who knows what discussions they might have had previous to the deal's consummation.
     
  6. duchessedubourg

    Beer Trader

    Joined:
    Nov 2, 2007
    Posts:
    1,366
    Likes Received:
    1,150
    Location:
    Vermont
    You are correct - Alan & Stacey (she was former head of marketing at MH) maintain their office here in Burlington for research and development purposes in partnership with Jim Koch. Both are longtime Burlington residents.
     
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Return of the Belgian Beer Fest

    BeerAdvocate Brings its All-Belgian Fest to Portland, Maine on September 17, 2016. Tickets are on sale now.

    Learn More
  • Get the Mag

    Become a BeerAdvocate magazine print subscriber today.

    Subscribe