Amusing Black Crown article.

Discussion in 'Beer Talk' started by MammaGoose, Feb 22, 2013.

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  1. MammaGoose

    MammaGoose Initiate (0) Jan 10, 2013 Wyoming

    This beer writer was sent a promotional sample of Budweiser Black a briefcase...with a vial of glitter and other ridiculous things.

    I thought this was pretty funny. This just looks like desperation to me. Budweiser shouldn't try to be craft beer (if this resembles anything you'd even see in the craft beer world??). They should stick with what they know and what they're good at...mass-produced corn water beer.
  2. smartassboiler

    smartassboiler Savant (939) Apr 9, 2012 Illinois
    Beer Trader

    Haha, that briefcase is ridiculous. Black Crown wasn't offensive to me like Bud Lite Platinum was, but it didn't taste like much either.

    I think Budweiser should try to be craft beer. Why not? Worst case they continue brewing beers that I don't want to drink. Best case is they finally come out with something worth drinking.
    harrylee773 and Uniobrew31 like this.
  3. litheum94

    litheum94 Initiate (0) Dec 29, 2008 California

    "Budweiser’s latest attempt to throw a white collar around a red neck."

    Oh snap. Nice article.
  4. Uniobrew31

    Uniobrew31 Zealot (564) Jan 16, 2012 Pennsylvania
    Beer Trader

    I agree, I never thought of it like this! They are trying to improve and appeal to people who drink better beer. That's not a bad thing! When they do get onto something you know supply wont be a problem.
  5. Cenosillicaphobe

    Cenosillicaphobe Initiate (0) Jul 24, 2011 Maine

    <3 B&WB...longtime reader, I am.
  6. bryanole27

    bryanole27 Aspirant (227) Jun 24, 2011 North Carolina

    I hate marketing like that and everybody associated with it. What a joke.
  7. ezperkins2

    ezperkins2 Aspirant (298) Jan 3, 2011 California
    Beer Trader

    I love the last line.

    "Anyway, nice try Budweiser – maybe next year.
    Thanks for the fancy case."
  8. Steeeve

    Steeeve Initiate (0) Nov 16, 2010 Pennsylvania

    I was going to make a "putting lipstick on a pig" joke, but it looks like those vials did the job for me.
  9. ShameAndFailure

    ShameAndFailure Initiate (0) Mar 26, 2009 Texas

    Not a fan of Bud, but the article writer comes across as the douche bag we all loathe in the beer snob threads. That guy needs to have a beer.
    mtk180, dan027, BigBarley and 2 others like this.
  10. podunkparte

    podunkparte Initiate (0) Nov 14, 2009 Washington

    Why? Because he calls Bud out for their marketing garbage? They sent him the "ingredients" to the beer yet left out 3/4 of the things that make something beer. I sure hope there really isn't lipstick and glitter in that crap.
  11. wspscott

    wspscott Champion (877) May 25, 2006 Kentucky

    Other than the lame "red neck" joke and mention of Tim Mcgraw concerts, I thought it was an entertaining read.

    My favorite
    Graphic Designer: (A young female dressed like a sk8r boi *stomach rumbles*): I want sushi.​
  12. UCLABrewN84

    UCLABrewN84 Poo-Bah (12,554) Mar 18, 2010 California

    ISO Budweiser glitter
    patol8 and Squidly like this.
  13. Jacurdy60

    Jacurdy60 Initiate (0) Jan 23, 2013 Massachusetts

    That beer has no difference in taste from regular Budweiser. The appearance is the same too. If they wanted to make a higher alcohol beer resembling regular bud, why not make it with more than just 1% higher than regular bud? BC won't stay on the shelves long, IMO.
    Shagator likes this.
  14. rrock44

    rrock44 Disciple (354) Oct 27, 2009 Washington

    I am just glad it was brewed with passion.
    mdvatab likes this.
  15. xanok

    xanok Disciple (369) Aug 13, 2009 Connecticut
    Beer Trader

    Enjoyable read. Loved the redneck joke.
  16. Cenosillicaphobe

    Cenosillicaphobe Initiate (0) Jul 24, 2011 Maine

    Does Budweiser actually believe that the appeal of craft beer lies exclusively within elevated ABVs and pretense?
    dennis3951 likes this.
  17. Dools9

    Dools9 Zealot (530) Jul 5, 2011 Massachusetts

    WTF those vials cannot be serious. AB stop, just stop.
  18. COBeerBuff

    COBeerBuff Disciple (364) Jan 4, 2009 Kansas
    Beer Trader

    The Unknown: Now this just seems lazy to me.
    Account Exec (wearing hipster glasses) “What do we put in the sixth vial, you guys?”​
    Copywriter (bearded and wearing an ironic sweater) “I dunno.”​
    Graphic Designer: (A young female dressed like a sk8r boi *stomach rumbles*): I want sushi.​
    Account Exec and Copywriter: Hells yes!​
    Account Exec: But the vial…​
    Copywriter: I got it – “The Unknown” – we can leave the damn thing empty. Who cares, anyway?​
    Account Exec: I like it – mysterious!​
    Graphic Designer: Whatever – let’s eat!​

    ISO: Vial of Unknown!
    tbryan5, mdvatab and Kerrie like this.
  19. mdvatab

    mdvatab Zealot (574) Apr 5, 2006 Indiana

    To be fair, I've had much worse beers than Black Crown. But, that briefcase? C'mon. WTF!?! I don't think it's being snobby or douchey to poke a little fun. The people who came up w/ and approved this marketing idea are so far disconnected from knowing what good beer is, it's not even funny.
    hoppusmaxximus likes this.
  20. jmgrub

    jmgrub Initiate (0) Nov 20, 2010 California

  21. randylangford

    randylangford Zealot (575) Jun 11, 2008 Pennsylvania
    Beer Trader

    They only gave me a bottle of this essence of malt/rice extract to sample, I feel ripped off that I didn't get the glitter case. I'm only left to imagine the amount of this that I could have sold if I had a vile full of passion with a cross dresser kiss mark to show off to potential buyers.
  22. fullmetal1381

    fullmetal1381 Initiate (0) Jul 30, 2011 Florida

    Not at all a bad thing...if they were at all serious.
  23. darky

    darky Aspirant (212) Apr 16, 2010 South Dakota

    AB truly doesn't get it. I bet this beer is off the market within 6 months. I almost feel sorry for them. Their head is so firmly lodged up their rear-end that they don't realize that virtually ANYONE can bring a truly superior product to market with .0000001% the marketing effort applied here. Just wow.
    beergurujr and ChefHopMeister like this.
  24. Bones10

    Bones10 Disciple (335) Feb 23, 2013 Illinois

    The problem is that this Black stuff tastes like rubbing alcohol out of the bottle. And most folks will drink this out of the bottle.
  25. hardy008

    hardy008 Poo-Bah (1,969) Jan 12, 2008 Minnesota

    Looked at the article. It just proves that not even AB-Inbev can get away with putting lipstick on a pig.
  26. mitch3114

    mitch3114 Devotee (430) Feb 20, 2012 New York

    Are they ever going to learn?

    Stop trying to focus your efforts on people like us on this site... the reason that we drink quality beer and buy from craft brewers is that we aren't like the masses and we are smart. We don't buy beer because the television or the radio tells us to or because we saw some commercial with some really big horses in it. We buy beer that tastes good and thats made from genuine hard working and passionate folks like ourselves.

    They are good at one thing and that's appealing to the masses and selling Budweiser. They are never going to reach people who drink craft beer because those people simply drink...craft beer.
  27. Lutter

    Lutter Initiate (0) Jun 30, 2010 Texas

    That was hilarious. Definitely will keep up with that blog from now on.

    I really don't think this was meant for craft beer writers (although I know more than a few that got this particular case) but more for fluff pieces to be written in newspapers/blogs announcing/talking about the new product, not reviewing its' contents.

    Craft beer writers are obviously gonna see right through the bull.
  28. TheSSG

    TheSSG Champion (850) Jul 27, 2008 Illinois

    Fixed that for you :wink:

    What you're saying for CRAFT BEER BUYERS is true, but not of most of the people on this site.

    If you can't see the absurd snobbery of the internet bier world, there is no hope!

    Are people with tattoos and piercings non-conformists?
    No, they're still conformists, just to a different aesthetic.
    zach60614 and beergurujr like this.
  29. Shagator

    Shagator Initiate (0) Mar 17, 2012 Kentucky

    I had one the other day and there are very few beers that I have had that were worse. Some of those have been craft beers though
  30. BeerWizard

    BeerWizard Aspirant (287) Dec 22, 2012 Colorado

    bilboTbaggins likes this.
  31. JohnSnowNW

    JohnSnowNW Defender (609) Feb 6, 2013 Minnesota
    Beer Trader

    Yes, I believe they do.
  32. bilboTbaggins

    bilboTbaggins Initiate (0) Feb 14, 2013 Wisconsin

    Well i guess its not to misleading after all, the empty jar on the end "the unknown" its actually depicting the taste.
    AstronautMikeDexter likes this.
  33. OregonGrown7

    OregonGrown7 Zealot (569) Nov 2, 2012 Oregon
    Beer Trader

    Are you kidding me? Do some reading on AB inbev then.
  34. n2185

    n2185 Poo-Bah (1,942) Apr 14, 2008 North Carolina
    Beer Trader

    Worst case is that they succeed and put even more craft breweries out of business, gaining an even firmer strangle-hold on the market and stamping out creativity and quality wherever possible.

    Yes, it is. Monopolies are bad, m'kay?

    Poking fun at what is some of the douchiest marketing in existence makes one a douche?
    Droogins likes this.
  35. dennis3951

    dennis3951 Champion (837) Mar 6, 2008 New Jersey
    Beer Trader

    Black Crown is not being brewed for craft beer drinkers. It is being brewed for Budwiser drinkers. AB Ibev's goal is always the same. Make beer that costs nothing or pennies a barrel more to brew, that can be sold for $1.00 more a 6 pack.
    beergurujr likes this.
  36. LMT

    LMT Initiate (0) Oct 15, 2009 Virginia

    100% agree. Black Crown, Bud American Ale, etc. are not meant to attract the craft brew crowd. Let's be real, there are thousands of breweries--including some very large one, like Sierra Nevada & Sam Adams--that can brew decent beer. Not all of it is terrific, much of it is enjoyable.

    Don't you think that if BMC really wanted to make a decent American pale ale they could? With all of their production capacity & technology for quality control...of course they could! They don't do it because they feel it won't increase their profits. They brew Black Crowns to get non-craft drinkers to spend more money on beer...BMC beer.
    mfnmbvp, JuliusCaesar and jglowe77 like this.
  37. mdvatab

    mdvatab Zealot (574) Apr 5, 2006 Indiana

    Agreed regarding Black Crown not being intended for craft beer drinkers. I think the two puzzling things for most of us are: 1) why are they marketing through craft beer writers, and 2) why the suitcase? If the goal was "create buzz among beer drinkers" with no regard to whether it's positive or negative buzz, we're even obliging them. I'd just tend to think that they have some unintended/wasted marketing here, which was intended for the Sports Illustrated/Men's Health/Maxim/GQ crowd. And why the suitcase? Who on Earth knows? Maybe the ad agency's L'Oreal team had some extra time on their hands?
  38. jglowe77

    jglowe77 Initiate (0) Jan 24, 2011 Massachusetts

    Of course, the great irony of the BMC marketing machine is that if they took the money they spend trying to convince us that their beer is good, and instead spent that money on the brewing of beer, they might actually make a good beer, and people would drink it because its good, not because a commercial told them to.
  39. Cenosillicaphobe

    Cenosillicaphobe Initiate (0) Jul 24, 2011 Maine

    I agree that they surely couldn't be naive enough to think they can bring us rebel scum back into the empire...but I find myself thinking more and more that these new labels are an attempt to provide the illusion of choice in order to retain those customers who may have grown bored of their father's beer and may otherwise stray in favor of something a bit younger, hipper, and sexier...rather than actually trying to convert drinkers of normal Buttweiser in order to make an extra buck...though I may be wrong...
  40. nc41

    nc41 Poo-Bah (1,535) Sep 25, 2008 North Carolina
    Beer Trader

    They're not marketing to the BA crowd, the small few percent of consumers. They are marking to the middle and to the beer drinkers who shudder happen to drink Miller and or maybe Coors and such.The outrage with InBev is really ridiculous, it doesn't hurt you, you don't drink their products your not even on their radar, so who cares? The bar I go to has 18 craft taps, but the majority of the beer drinkers drink what's on sale like Yuengling and or Bud Light pitchers for $5. The most popular bottles are probably Miller Lite and or Bud Light, I rarely ever see anyone drinking a regular Budweiser and never a Miller. This is the the crowd they are marketing to, which is why Platinum at 6% ABV sold pretty well when it was first introduced, I don't see anyone drinking it now. They brew to make money nothing more or less, and gather up other smaller breweries that supports their market share and demographic target.
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