Amusing Black Crown article.

Discussion in 'Beer Talk' started by MammaGoose, Feb 22, 2013.

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  1. whiskey

    whiskey Aspirant (279) Feb 25, 2012 California
    Beer Trader

    No, they will appeal to the guys standing in the beer aisle having this conversation:

    Dudebro 1: "What should we get?"

    Dudebro 2: "Idunno, somethin' good man."

    Dudebro 1: "yeah......"

    :grabs a 12 pack of Blue Moon and Shocktop and walks out:

    That's their target demo.
  2. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Beer Trader

    Looks like just another attempt at trying to market a inferior product with a "slick" presentation and gimmicks.
  3. Mebuzzard

    Mebuzzard Poo-Bah (3,465) May 19, 2005 Colorado

    In the latest Power Hour from Brewers Association there was a report that highlighted the sales of new labels, and how those sales were high at first for most labels, with a few still around, and fewer still doing well (SN Torpedo, for one). But the report seemed clear--to me: new labels will sell well at first, then dwindle.

    Different conclusions could be made, but to me it seems that AB is capitalizing (or trying to) on this.
    Introduce a new product, watch is sell, then when it dwindles just replace it with an even newer label. If people like new things, keep giving them new things. It doesn't matter what it is. Obviously :rolling_eyes:
  4. JackHorzempa

    JackHorzempa Poo-Bah (3,393) Dec 15, 2005 Pennsylvania
    Premium Member

    “Introduce a new product, watch is sell, then when it dwindles just replace it with an even newer label. If people like new things, keep giving them new things.”

    That thought crossed my mind when I was participating in the Bud Light Straw-ber-rita thread. I finally postulated that this beverage is basically a malt alternative beverage (vs. a beer). I thought to myself: how long does a malt alternative beverage last? For example, how long was Zima on the market? I am starting to think that the marketing folks at AB are thinking along the lines you mentioned. Let’s introduce new products whether they are beer products (e.g., Bud Light Platinum, Black Crown, Beck’s Sapphire,) or Malt Alternatives (Bud Lite Lime-rita, Bud Light Straw-ber-rita, etc.) and make some money on the initial introduction and have the Chemical Engineer that heads the Pilot Brewery (or maybe we should call it the Pilot Lab) invent new stuff to market to folks.

    In my opinion AB was a beer company in the not too distant past but now I think that AB InBev is just an alcoholic beverage company (thanks to the BA who pointed his out to me).

  5. Herky21

    Herky21 Crusader (718) Aug 7, 2011 Iowa
    Beer Trader

    I like the glitter. How else will I be able to write my name in glue on my favorite pint glass? I need that sparkle man, otherwise I'm just drinking beer with no show. It's all about the show.
    bryanole27 likes this.
  6. Smitty1988

    Smitty1988 Initiate (0) Oct 16, 2012 Arizona
    Beer Trader

    I can't wait for my bmc friend to bring that to my house to show a craft beer he actually likes.
  7. PatriotsRule

    PatriotsRule Aspirant (257) Sep 25, 2012 Massachusetts

    Saw a re-run of the stupid commercial they aired at the beginning of the superbowl this year. Indeed pointless!
  8. nc41

    nc41 Poo-Bah (1,512) Sep 25, 2008 North Carolina
    Beer Trader

    Are they still being sued for "watering" down their beer?
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