Anaheim Becoming California's Brewery-Friendly City

Discussion in 'Pacific' started by Jason, Jul 17, 2018.

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  1. Jason

    Jason Founder (0) Aug 23, 1996 Massachusetts

    With 15 Open and Another 6 in Development, Craft Breweries Are Central to Anaheim’s Continuing Urban Vitality

    ANAHEIM, Calif. (July 1, 2018) — Through citywide incentives and neighborhood revitalization, the City of Anaheim is becoming California’s fastest-growing center for craft brewers. The number of breweries recently expanded to 15, with 21 breweries soon to be in the city. More Anaheim breweries opened in the past two years than in any other city in Orange County, and Anaheim now has half of all the breweries in Orange County, California.

    “Anaheim is evolving into a hub for microbreweries, larger brewery developers, and for the tastemakers that propel industry trends,” said John Woodhead, Director of Community & Economic Development for the City of Anaheim. “We are combining regulatory innovations with the power of breweries to drive economic revitalization. This includes very creative re-uses of historic buildings, infusing them with an authentic sense of place.”

    Woodhead estimates the reformed regulations can reduce upfront “soft” costs (such as permitting) from $100,000 in nearby cities, to closer to $10,000 in Anaheim. The approach joins retail developers with the top levels of the City, including Anaheim Mayor Tom Tait, who encourages the community identity brought to Anaheim by recognized beer artisans.

    “What the wine industry did for Napa, craft breweries can do for Anaheim,” Tait said. Tait announced the “Brew City” initiative in 2014 to streamline the approval process for new craft breweries. There are now 15 breweries open and six more are planned.

    Leisuretown, a LAB Holding partnership with Modern Times Beer, will be “the community’s backyard” in restored buildings on Anaheim Boulevard. Link to high-resolutionrendering by Studio One Eleven.

    Among the City’s planning tools are:
    • Allowing “by-right” brewery development in all commercial and industrial zones, reducing permitting time and costs.
    • Relaxing ordinances to better allow breweries to incorporate food services.
    • Strategically developing craft breweries in historic structures to boost revitalization.
    • Establishing a “brewery concierge” planning expert to welcome the craft-beer industry and keep Anaheim on the cutting-edge of trends.
    The ”Brew City Ambassador”/ Senior Planner, Scott Koehm, assists with issues ranging from permitted locations to tasting-room size, and outdoor patios. Also assisting is the City’s Business Solutions Specialist, serving as a single point of contact during the building plan-check and construction process. By-right” development reduces uncertainty, permitting time and overall permitting costs.

    Under Koehm’s leadership, Anaheim’s Brew City webpage describes how alcohol manufacturing dates back to the founding of the city in the 1800s, when “the climate for production of beer, wine and distilled spirits was perfect for the City's founding business leaders.”

    Leisuretown and Other Partnerships with LAB Holding

    Electrica Craft Brewery will open in fall, 2018, created by the owners of the popular Urbana Mexican Gastronomy in the Packing House. The new brewery in a former electrical switching station at 320 South Lemon Street is being redeveloped by LAB Holding, creators of The Packing House and many other Anaheim retail successes. Unsung Brewery opened last year in LAB Holding’s Make building, a former marmalade factory adjacent to the historic Packing House on Anaheim Boulevard.

    LAB Holding is also partnering with San Diego’s well-known Modern Times Beer on a 32,000-square-foot complex that will include – in the company’s celebrated creative approach – a coffee roaster and vegan Mexican food restaurant surrounded by gardens and a swimming pool. The craft-beer-centered Leisuretown will open in fall 2018 just south of the Packing House, at 554 South Anaheim Boulevard in a renovated Craftsman-style residence and adjacent barrel-vault commercial building.

    Describing Leisuretown as “the community's backyard,” LAB Holding creator and founder Shaheen Sadeghi said, “Brewers today are bringing neighbors together – much like the pubs of London or Ireland serve as neighborhood gathering spaces.”

    LAB Holding has been a key revitalization partner with City of Anaheim, restoring older structures while infusing them with vibrant retail and other uses.

    “When communities tear down history and build all new products, it takes away the soul and the heartbeat of the city,” said Sadeghi. “By preserving as many of these buildings as possible and blending with new products built in the area, we hope to create an even better balanced neighborhood. We would like the next generation in Anaheim to have a real relationship to its history and enjoy these structures and their stories.”

    The smaller venues join larger microbreweries with tasting rooms. These establishments have a national presence and include Karl Strauss, Golden Road and Noble Ale Works in the Platinum Triangle near Angel Stadium. Coming soon to this neighborhood is Brewheim.

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  2. AlexM

    AlexM Pooh-Bah (1,782) Jun 9, 2011 California
    Pooh-Bah Trader

    I still don't get how this swimming pool is going to go down ... I mean is it like douche bag meat market pool parties in Vegas? Will there be Modern Times lifeguards (ISO uniform t-shirts)? Leisuretown will only serve in plastic beer cups? Will there be a "Don't Pee In Our Pool" hazy IPA, cuz IPAlot when I drink :stuck_out_tongue:
  3. dcgunman

    dcgunman Pooh-Bah (2,546) Jul 1, 2009 California
    Pooh-Bah Society Trader

    Got my speedo's out. But it fits a little tight. Okay...a lot tight. Haven't worn it since 78. :dizzy_face:. I have a 16oz SS mug with cap I can bring to fill with liquid Haze for the pool action. Will there be pool volleyball or basketball?
  4. AlexM

    AlexM Pooh-Bah (1,782) Jun 9, 2011 California
    Pooh-Bah Trader

    Seriously ... in concept this sounds like it's going to be a shit-show ... alcohol, hipsters and neckbeards just don't seem to be a good mix with water :grimacing:
  5. dcgunman

    dcgunman Pooh-Bah (2,546) Jul 1, 2009 California
    Pooh-Bah Society Trader might be right. But I'm sure these guys have a plan. My biggest grip isn't the pool situation. It's the food menu. I'm not putting down the peeps who love to eat vegan. But I wish they would have some regular meat items on the menu. Getting back to the pool. They would have to have changing rooms with indoor & outdoor shower, no glass allowed in and around the pool area. I'm sure if one of the #HazeBros were to accidently piss in the pool you'd be able to tell from the #HazyPiss and the smell of Hops. Just hope they don't try and fart in the pool and poop :poop: instead. :poop:
    R1c0rtez and AlexM like this.
  6. Frosty11161

    Frosty11161 Initiate (0) May 2, 2016 California

    On flipside there's Cellador trying to hopefully open a tasting room by 2nd anniversary, or very least end of 2018.
  7. wolf13

    wolf13 Zealot (736) Dec 11, 2014 California

    Given various permit issues/delays I’ve heard multiple breweries have had in Anaheim, I would hate to know how long non-“By-right” development takes...

    I had the same opinion originally when the Dankness Dojo opened in LA, however eating there quickly changed my mind as to how good vegan food could be. I’ve tried almost everything in that menu over various visits and I’m pretty impressed.
    pdmoore714 likes this.
  8. BayAreaJoe

    BayAreaJoe Pooh-Bah (1,650) Nov 23, 2017 California
    Pooh-Bah Trader

    Pool folks think they should be everywhere. They already stuck one inside a baseball stadium; might as well start sticking them in breweries and restaurants what the hell.
  9. Rbarnes4381

    Rbarnes4381 Initiate (0) Oct 29, 2013 California

    That is because the city of LA is impossible to work with, they are so slow to do anything. It took Modern times almost 2 years to get LA opened and they have a much larger staff and experience opening a tasting room.
  10. whiskey

    whiskey Initiate (0) Feb 25, 2012 California

    I was born in '78. Thanks for making me feel not old shortly after my 40th bday. :wink:
    Black_Rider and dcgunman like this.
  11. Craft_Drinks

    Craft_Drinks Initiate (190) Oct 4, 2017 California

    As someone who lives in Anaheim, this excited me but is worrisome. I just hope these breweries are not only well ran but the quality of beer is in the forefront of their minds I try my best to support local new Anaheim breweries such as Asylum, Stereo, American Ale Works, Green Cheek ( the best of the bunch in my opinion) and Towne (my least favorite). I think all of these have been opened for at least a year except fo Steroes (I think they’re going on for 2?

    I’m sure I am forgetting one or so, but I think people should give these other Anaheim breweries a shot.
  12. InfiniteJester23

    InfiniteJester23 Initiate (0) Apr 26, 2017 Norway

    I'm done with Towne. Their beer just isn't good, at all. Too many good breweries in Anaheim for my money to go to bad beer because it's local.
  13. Craft_Drinks

    Craft_Drinks Initiate (190) Oct 4, 2017 California

    Towne just feels too artificial for me. Their beers are subpar and the only thing going for them is just the venue. I think they have one of the best venues around but too bad their beers are not good.

    Have you had some of the other ones I’ve mentioned? Besides GC, I think that Stereo have solid offerings. Nothing to go crazy over but I think they are getting better and better and same with American Ales. Don’t like their ipas but they have solid stouts.
  14. InfiniteJester23

    InfiniteJester23 Initiate (0) Apr 26, 2017 Norway

    I like the people at American Ales a lot (they do a lot of stuff with the local craft beer running clubs and with homebrewing groups), and I think the beer is worth drinking. Green Cheek is of course great, best lager brewery in SoCal in my opinion. Never really got too into Stereo (I'm further South, so I'd rather just hit up Barley Forge in Costa Mesa for that sort of thing), and Asylum has the Hoparazzi curse: why the hell wouldn't I just mosey over to Bottle Logic instead?
    Craft_Drinks likes this.
  15. pinballplayer

    pinballplayer Maven (1,351) Jul 2, 2014 California

    Green Cheek is actually in Orange, not Anaheim.

    Hoparazzi and Towne, however, are definitely in Anaheim.
    Scottie_A25 and fegelFatso like this.
  16. Streetkid

    Streetkid Initiate (0) Feb 10, 2016 California

    Whats the current complete list in Anaheim?
  17. fegelFatso

    fegelFatso Pundit (903) Jun 23, 2013 California

    Imagine if The Bruery opened a swimming pool! Imagine trying to do a few laps (let alone doggy paddling) after a few Black Tuesdays!
    AlexM likes this.
  18. fegelFatso

    fegelFatso Pundit (903) Jun 23, 2013 California

    Wait... good Vegan food exists?!?!?
    Black_Rider and Rbarnes4381 like this.
  19. J-loco

    J-loco Savant (1,006) Jan 23, 2015 California

    Poor lifeguard
    fegelFatso likes this.
  20. vince4953529

    vince4953529 Pundit (887) Sep 28, 2006 California

    There are also Unsung, Anaheim Brewing, Legends. I know Karl Strauss also has a location in Anaheim (unsure if they brew onsite).
  21. Craft_Drinks

    Craft_Drinks Initiate (190) Oct 4, 2017 California

    Stand corrected. I live 5 minutes from there and I forget that it is Orange.
    drewone likes this.
  22. Craft_Drinks

    Craft_Drinks Initiate (190) Oct 4, 2017 California

    Legends has a great venue but in the last 3 years, I do t think they’ve improved much. I’ve gone handful of times and it’s always empty with no atmosphere.
  23. wolf13

    wolf13 Zealot (736) Dec 11, 2014 California

    Yup, it’s more like vegan “comfort food,” than just straight up veggies. Give it a try next time you’re in downtown LA.
    johnInLA likes this.
  24. dcgunman

    dcgunman Pooh-Bah (2,546) Jul 1, 2009 California
    Pooh-Bah Society Trader

    Visited Unsung for the first time a couple of weeks ago during the World Cup. IPA's are good. Nothing out of this world. Had a few at BT's BBQ when they first came out. Very nice tasting room with a very good BBQ joint right next door to Unsung. There is also a wine bar in the same complex. This is just down the block from the unfinished Modern Times Swimming Pool location. Anaheim Brewing? Not much to say about these guys. Maybe Anaheim's first brewery?
  25. djtothemoney

    djtothemoney Initiate (0) Nov 30, 2015 Ohio

    Hoof Hearted Brewing in Columbus, Ohio has a pool. It costs $5 per person (probably to cover the lifeguard and changing rooms).

    Francis Ford Coppola Winery in Northern California has a pool as well.
    dcgunman and AlexM like this.
  26. Black_Rider

    Black_Rider Initiate (0) Mar 26, 2013 California

    I hope Corvette Girl™ goes there
    Hype_Train, AlexM and J-loco like this.
  27. J-loco

    J-loco Savant (1,006) Jan 23, 2015 California

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  28. pro100

    pro100 Zealot (531) Oct 12, 2014 California

    Sounds just like Angel City Brewing and Arts District Brewing in DTLA
    dcgunman and AyeDogg like this.
  29. bob916

    bob916 Initiate (0) Jan 31, 2011 California

    Agreed. Small sample size (I've gone once), but it was completely empty and the beers just weren't good. Nice space, but that's useless without good beer to compete with the all of the great beer in the area.
  30. Craft_Drinks

    Craft_Drinks Initiate (190) Oct 4, 2017 California

    I went to Angel City for the first time a couple of weeks ago and I actually enjoyed their Mexican lager. Their IPAs were meh lol

    I also tried Boomtown and there were 4 different beers bought from a hazy to ipas and I believe a red ale ( not confident) but was pretty disappointed. Great venue but beers were not good.
  31. Craft_Drinks

    Craft_Drinks Initiate (190) Oct 4, 2017 California

    I think their best beer is their American lager and their Oreo stout. This is the place we go to when we just wanted to keep it reaaaaalllly chill and not deal with the crowds.
  32. Scottie_A25

    Scottie_A25 Initiate (0) Nov 4, 2013 Tennessee

    I happen to like Legends. Agree that it's usually pretty empty in there, but it's a great spot to get a beer or two after work. Nothing in there will blow your socks off, but the beers are solid. The owner is usually working the bar too, and he's enjoyable to talk to.
    Craft_Drinks likes this.
  33. AndyBrewsBeer

    AndyBrewsBeer Devotee (394) May 6, 2015 California

    Has anyone had a chance to try Brewheim? Was thinking about swinging by there this afternoon.
  34. SuperWhip

    SuperWhip Initiate (0) Jul 13, 2011 California

    I've not but heard mixed reviews. Cool space boring beer. I know @husbunny has been
  35. Space_Cowboy85

    Space_Cowboy85 Devotee (308) Dec 24, 2018 Texas

    After all the hooplah we’ve heard about Bottle Logic’s expansion and Modern Times still not being open after what feels like an eternity, this thread is almost more ironic than anything else.
  36. johnInLA

    johnInLA Pooh-Bah (2,274) Jun 12, 2005 California
    Pooh-Bah Society Trader

    Being someone that loves having a beer by or in the pool or Jacuzzi, whether I'm in Vegas, the Bahamas, Cancun or just about any other hotel around the world, I'm looking forward to Leisuretown.

    The hook for the wife doesn't hurt, " How about about a day by the pool?".

    Yup, looking forward to MT beer, one of those great vegan burritos, and a day by the pool, while sit there trying see if I can get the concept :slight_smile:
    Frosty11161 and AlexM like this.
  37. johnInLA

    johnInLA Pooh-Bah (2,274) Jun 12, 2005 California
    Pooh-Bah Society Trader

    Exactly, and those craft beer folks, might as well serve it in business parks, stadiums and movie theaters...

    oh wait!

  38. HeyKid

    HeyKid Initiate (0) Jun 5, 2014 California

    Exactly this. The space is big/nice and right behind Stadium Lofts. But the beer is whatever. They had 20+ beers on tap but in reality it was about 5-6 beers with a lot of fruitied variants of each.
    SuperWhip likes this.
  39. Craft_Drinks

    Craft_Drinks Initiate (190) Oct 4, 2017 California

    This! The space was cool, it was cozy and a nice spot to hang. The had about 6ish core beers and each had like 2 or 3 variants. They also had a lot of tvs that had streaming devices. Why is this an issue? Because each tv that had the same game were streaming in different times! And that’s annoying.
  40. SuperWhip

    SuperWhip Initiate (0) Jul 13, 2011 California

    Let me give this a try
    All American Ale works
    Anaheim Brewery
    Asylum Brewing
    Bottle Logic
    Bruery Terreux
    Hoparazzi Brewing
    JT Schmids
    Karl Strauss
    Noble Aleworks
    Phantom Ales
    Stereo Brewing
    Towne Park
    Golden Road

    Modern Times
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