Release Anchor Brewing Debuts Brewers’ Pale Ale—An American Pale Ale Made With An Evolving Hop Blend

Discussion in 'Beer News & Releases' started by Jason, Feb 27, 2018.

  1. Jason

    Jason Founder (8,019) Aug 23, 1996 Massachusetts
    Staff Beer Trader

    San Francisco, CA (February 27, 2018) – Anchor Brewing Company announces the debut of Brewers’ Pale Ale, a bright and fruity American Pale Ale bursting with hop aroma and flavor. Brewers’ Pale Ale is brewed by brewers, for brewers. And now, Anchor is proud to share it with their beer community.

    Brewers’ Pale Ale (5.3% ABV) is an aromatically complex, double dry-hopped ale that’s crisp, refreshing and flavorful. While the first version highlights the unique Nelson Sauvin hop from New Zealand, providing a deliciously fruity character, Anchor brewers will continue to experiment with different hop varieties, showcasing evolved recipes and new hop blends throughout the year. The flavor and the way the beer presents itself will remain somewhat constant, but each new blend will have unique aromatics.

    “Our brewers work together to develop and constantly evolve recipes until they’re absolutely delicious and uniquely Anchor,” said Brewmaster Scott Ungermann. “For this beer, our first step was to create just the right malt bill to showcase our favorite hops and then blend those hops within that framework. While it took many iterations and taste tests to make a killer everyday pale ale, our brewers were up for the challenge. The result is a modern American Pale Ale with the fresh aromatics of an ever-changing blend of our brewers’ favorite hops for a bright, crisp, delicious and perfect go-to beer.”

    The first blend of Brewers’ Pale Ale has a strong aroma of grapefruit, passion fruit, citrus peels and dank piney hops. “It’s like smelling the peel of a ruby red grapefruit—that distinct aromatic is really in this hop,” said Ungermann, referencing the Nelson Sauvin hop. “And we surround it with a great supporting cast. In this case, North American hops, but that will change throughout the year.”

    Brewed with 2-row pale, red wheat, pilsner and acidulated malt, Brewers’ Pale Ale is a crisp and quaffable beer packed with complex hop flavor. It pours a bright golden, straw-color with a creamy white head and nice lacing. Not filtered to intense clarity, it has an intentional slight haziness. It finishes fairly dry with a nice balanced drinkability, making it an excellent lunchtime beer. Brewers’ Pale Ale is perfect to pair with fish tacos, or a nice, savory meal like a steak sandwich.

    “Pale ales are definitely having a resurgence right now—people are craving their easy drinkability,” said Ungermann. “Brewers’ Pale Ale fits right in the middle of the Anchor portfolio, surrounded by a bunch of great beers. Forty-three years ago, Anchor brewers crafted the first American IPA after prohibition. Liberty Ale® stands on its own as the revolutionary forerunner of contemporary IPAs and pale ales. Now, we’re presenting a modern take on the American Pale Ale. From the beer that started a revolution in 1975 to Brewers’ Pale Ale, with its evolving hop blend, Anchor continues to be at the forefront of innovations in pale ale.”

    Highlighting the care that the brewers poured into Brewers’ Pale Ale, the label design is a hand-drawn illustration showcasing Anchor’s brewkettle and the handcrafted techniques of Anchor Brewers.

    Brewers’ Pale Ale is available starting in February 2018 in 6-pack bottles and on draught at select bars, restaurants, and stores as well as at Anchor Public Taps and the Anchor Brewing Taproom in San Francisco. You can find a brew near you by using the Anchor Beer Finder.

    Learn more about Anchor Brewing at www.anchorbrewing.com and follow @anchorbrewing on social media.

    About Anchor Brewing Company

    Anchor Brewing Company’s roots date back to the California Gold Rush making it one of America’s oldest breweries. Its Anchor Steam® Beer is San Francisco’s original since 1896. In 1965, Fritz Maytag acquired and revived the struggling brewery at a time when mass production of beer dominated and seemed unstoppable. Maytag started a revolution in beer that originated today’s craft beer movement. An undisputed icon, Anchor is America’s first craft brewery where beers are handmade in our traditional copper brewhouse from an all-malt mash. At Anchor, we practice the time-honored art of classical brewing, employing state-of-the-art methods to ensure that our beers are always pure and fresh. We know of no brewery in the world that matches our efforts to combine traditional, natural brewing with such carefully applied, modern methods of sanitation, finishing, packaging and transporting. To learn more visit www.anchorbrewing.com.

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  2. Bitterbill

    Bitterbill Poo-Bah (5,839) Sep 14, 2002 Wyoming
    Premium Member Beer Trader

    If I see it, I will drink it.
     
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  3. jesskidden

    jesskidden Meyvn (1,293) Aug 10, 2005 New Jersey

    Don't know how it is in Wyoming, but (as with most Anchor products) if I see it, it'll be old...:wink:
     
  4. Bitterbill

    Bitterbill Poo-Bah (5,839) Sep 14, 2002 Wyoming
    Premium Member Beer Trader

    Probably in the same boat as you but I can't anger over an Anchor even if it's a bit longer in the tooth than I'd like.
     
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  5. JackHorzempa

    JackHorzempa Poo-Bah (3,543) Dec 15, 2005 Pennsylvania
    Premium Member

    This sounds like a Pale Ale version of Firestone Walker Luponic Distortion IPA.

    I wish Anchor well in distributing this beer such that it is on my retailers shelves in a fresh manner but based upon what I have seen from Anchor and what I have seen with the Luponic Distortion series of beers I do not have high hopes here.

    Cheers!
     
  6. Bitterbill

    Bitterbill Poo-Bah (5,839) Sep 14, 2002 Wyoming
    Premium Member Beer Trader

  7. JackHorzempa

    JackHorzempa Poo-Bah (3,543) Dec 15, 2005 Pennsylvania
    Premium Member

    It seems to be popular to blame the Wholesale Distributors (and I have done so in the past) but the Three Tier distribution consists of:

    Brewery -> Wholesale Distributor -> Retailers

    One thing these three parties have in common is that they all have fingers which they point outwards (i.e., to the other 'bad' guys).

    Do the breweries produce more product than the consumers are willing to purchase in a timely manner? Do they financially incentivize their direct customers (i.e., Wholesale Distributors) to purchase in bulk/volume?

    Are the Wholesale Distributors always looking for the best deal (e.g., purchase a full trailer load to obtain discount/bulk prices)?

    Do the retailers agree to purchase a full pallet vs. a few cases to obtain discount/bulk prices?

    The beer supply chain can be challenging.

    The only brewery that I am aware of that properly manages the supply chain from an end customer beer freshness perspective is AB. They demand that their partner Wholesale Distributors remove beers like Budweiser when those beer reach 110 days at the retailers. Craft breweries could learn a lot from AB if they choose to learn.

    Cheers!
     
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  8. honkey

    honkey Zealot (575) Aug 28, 2010 Arizona
    Premium Member

    Yeah, we could learn a lot from them, but without the monopoly that they have over distribution, none of us will get to implement any of those lessons.
     
  9. JackHorzempa

    JackHorzempa Poo-Bah (3,543) Dec 15, 2005 Pennsylvania
    Premium Member

    Can't a craft brewery negotiate an agreement with their Wholesale Distributors that they remove old product from retailers?

    Cheers!
     
  10. invertalon

    invertalon Devotee (442) Jan 27, 2009 Ohio
    Beer Trader

    Can't wait to try this one. Sounds like a fantastic beer.
     
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  11. honkey

    honkey Zealot (575) Aug 28, 2010 Arizona
    Premium Member

    Situations vary from state to state. The majority of my experience with distributors comes from Alabama laws. The laws there favor the distributors so much that I would say the answer to your question in theory is “yes” but in practicality “no.” From what I can gather from conversations with other brewers, that is the case for the overwhelming majority of us. The cards are generally stacked against us. I am fortunate to be in a state that allows self distribution up to 3,000 bbl. We also have an independent distributor that does a great job with delivering beer. They essentially act as a delivery service although they have a distribution license. Many states could benefit from having the same type of distributor but it might be hard to implement in some states because of the overwhelming political influence that distributors have.
     
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  12. rronin

    rronin Aspirant (205) Jul 4, 2005 Washington

    Sounds good for when the weather warms up!
     
  13. deanzaZZR

    deanzaZZR Initiate (188) Jan 8, 2015 California

    I'll certainly grab it when I see it. Wish it was in cans.
     
  14. donspublic

    donspublic Poo-Bah (1,605) Aug 4, 2014 Texas
    Premium Member Beer Trader

    Listened to a podcast with the Anchor brewer and kinda made me want to like them more than I currently do. The rotating beers is what I think will keep these larger brewers relevant. I think Sierra Nevada has realized that and am seeing it from other larger brewers. It helps reign in the FOMO crowd which I hate to admit I am sometimes a member of.
     
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  15. jesskidden

    jesskidden Meyvn (1,293) Aug 10, 2005 New Jersey

    Well, it's not a true "monopoly" with a couple of thousand of independently-owned licensed wholesale distributors, and with most every area having at least a "duopoly" (with MC and AB houses) and many regions having 3 or more wholesalers. Granted the franchise laws in some states make it difficult to impossible to switch, but those are not inherent in states with mandatory three tiers and were enacted long after the establishment of the system.

    "None" ? Many states, including some of the largest and/or with the most breweries, allow self-distribution or breweries to have a wholesale distributor's license.
     
  16. rgordon

    rgordon Crusader (799) Apr 26, 2012 North Carolina

    I about replied to @jesskidden that everything in Wyoming is old, but you saved me! Soda ash, dinosaur bones, and high desert....Wyoming is beautiful.
     
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  17. thuey

    thuey Aspirant (274) Nov 13, 2015 California

    <Title>Anchor DDH Nelson Sauvin Pale Ale</Title> - That would have broken BA.

    As a San Franciscan, saw this on the shelf yesterday, but had my hands full. Will pick up a sixer today!
     
    rgordon likes this.
  18. rgordon

    rgordon Crusader (799) Apr 26, 2012 North Carolina

    I'm a somewhat frequent visitor to San Francisco, love the city and its people and history. I usually stay at The Argonaut and relish Anchor Steam draft at the bar. I will buy this beer.
     
  19. TheBrewsky

    TheBrewsky Crusader (727) Apr 23, 2017 California
    Premium Member Beer Trader

    Interesting. I will be on the lookout for this.
     
  20. Spikester

    Spikester Poo-Bah (1,845) Jul 14, 2007 Oregon

    Just bought one this evening at Trader Joe's in Salem, OR.
     
  21. BikeChef

    BikeChef Aspirant (275) Dec 27, 2007 District of Columbia
    Beer Trader

    Had one last night (a single via Trader Joe’s) and it’s a solid pale ale, though I’d have never guessed it had been double dry hopped from the taste. Liberty Ale was once my favorite beer, back when it was one of the hoppiest beers you could get, but the Brewer’s Pale Ale left me feeling more nostalgic rather than rushing out to get a full sixer.
     
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  22. Wasatch

    Wasatch Poo-Bah (5,494) Jun 8, 2005 Colorado
    Beer Trader

    Do not get a great distribution of Anchor Steam around here, but if I see it I will check it out. Been a fan since they first came out or so back in Sacto. Even saw pics of Allan Holdsworth drinking it in the early 80s, had to be some good shit now.:slight_smile:

    Cheers!
     
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  23. thebeers

    thebeers Poo-Bah (2,089) Sep 10, 2014 Pennsylvania
    Premium Member Beer Trader

    I looked for this at my regular spot this afternoon, but no luck.
     
  24. thuey

    thuey Aspirant (274) Nov 13, 2015 California

    [​IMG]

    Kinda a blend of old school and new. There's some familiarity and then mid-palate, the hops turn pretty fruit-forward. I wouldn't have been able to tell you it was Nelson Sauvin, though. I may have thought it was Citra. Finishes with crackery malt. I like it, but not like I like my local brewers. (Which is ironic, because I'm in San Francisco...) But for the $8.50/6pack I picked it up at, I'm glad I have it in my fridge.
     
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  25. Wasatch

    Wasatch Poo-Bah (5,494) Jun 8, 2005 Colorado
    Beer Trader

    Nice price for a sixer.

    Cheers!
     
  26. Bitterbill

    Bitterbill Poo-Bah (5,839) Sep 14, 2002 Wyoming
    Premium Member Beer Trader

    Yeah. Sixers of Anchor here are between 11 and 12 bucks.
     
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  27. invertalon

    invertalon Devotee (442) Jan 27, 2009 Ohio
    Beer Trader

    Unable to locate this still, but did put a request at my go-to shop. So hopefully they get it within the next week or two. If anything, we will be at Anchor next month so worst case, I hope they still have it available by then!
     
  28. McFinniganOfTheFinnigans

    McFinniganOfTheFinnigans Aspirant (204) Apr 20, 2017 Florida

    Wasn't all that half bad.
     
  29. JackHorzempa

    JackHorzempa Poo-Bah (3,543) Dec 15, 2005 Pennsylvania
    Premium Member

    Does that mean it was half good?:confused:

    Cheers!
     
  30. jkrich

    jkrich Champion (836) Nov 1, 2001 Florida

    Well worth seeking out. I was surprised to find this one in Panama City, Florida.
     
  31. McFinniganOfTheFinnigans

    McFinniganOfTheFinnigans Aspirant (204) Apr 20, 2017 Florida

    Had it at the Orlando, FL release. Decent beer. nothing special. Nor nothing bad. It's just a solid deep sea kinda fishing beer that'd keep you going.
     
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  32. jmasher85

    jmasher85 Defender (648) Mar 27, 2015 Maryland
    Beer Trader

    Their Liberty IPA last year was quite a bit better, and it would have been nice to have a more interesting beer like that rather than this run-of-the-mill meh-ness.