Release Anchor IPA debuting to kick-off San Francisco Beer Week

Discussion in 'Beer News & Releases' started by JohnCassillo, Feb 4, 2014.

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  1. JohnCassillo

    JohnCassillo Zealot (548) Mar 29, 2013 California
    Beer Trader

    Just announced today, Anchor will be releasing their new Anchor IPA to kick off San Francisco Beer Week. Initial distribution will be in California, before headed elsewhere as well.


    (San Francisco, CA) – Today, Anchor Brewing Company announces the release of Anchor IPA™; a new brew to join Anchor’s core lineup of distinctive, hand-crafted beers.

    During the California Gold Rush, Thirsty ’49ers savored imported IPAs, but it wasn’t until 1975 that Anchor, America’s original craft brewery, pioneered the revival of dry-hopped handmade ales with the introduction of Anchor’s Liberty Ale®, the first modern American IPA brewed after Prohibition. Now, that tradition fast-forwards to an adventurous new brew: Anchor IPA™. Made with 2-row barley malt and fresh whole-cone hops, its bright amber color, distinctively complex aroma, spiky bitterness, malty depth, and clean finish unite to create a uniquely flavorful and timeless IPA.

    The California Gold Rush lured thousands west to “see the elephant,” a 19th-century metaphor for the hopeful but risky pursuit of happiness, adventure, and fortune. The elephant you see on Anchor IPA™ was hand-drawn by Anchor label artist, James Stitt. Learn more about the journey to “See the Elephant” by watching the new Anchor IPA™ Video.

    To kick off San Francisco Beer Week, Anchor IPA™ will initially be released in California throughout the month of February followed by select US market releases from March through May. Anchor IPA will be available year-round in 6-packs, 12-packs, 22-ounce bottles, and on draught in select restaurants and bars as well as the Anchor Brewing Taproom in San Francisco.

  2. steveh

    steveh Poo-Bah (1,933) Oct 8, 2003 Illinois

    This is gonna make for some good discussion.

    If nothing else, it looks damn good. Can't wait to give it a try.
    Pegli, HRamz3 and Pahn like this.
  3. JohnCassillo

    JohnCassillo Zealot (548) Mar 29, 2013 California
    Beer Trader

    Yeah, I've always wondered why Anchor hasn't really had an IPA on the market. Glad that's changed -- I do want to give it a try, for sure. Will probably try to grab an individual bottle at my local Total Wine before committing to the full six-pack, however.
    Redneckwine likes this.
  4. raynmoon

    raynmoon Crusader (720) Aug 13, 2011 Colorado
    Beer Trader

    Estimated avg score on the site... 3.67/5
    DrinkAnchorSteam likes this.
  5. norcalhophead

    norcalhophead Initiate (49) Jan 28, 2010 Wisconsin

    Can't tell you how excited I am for this release - I think Liberty Ale is one of the true gems of all craft beers ever produced, and it still resonates with us who have been drinking nothing but craft beer for the past 25 years.

    I hope Anchor IPA will become a staple in my fridge.

    Has anyone had the chance to sample it yet? Thoughts?
    2beerdogs and HRamz3 like this.
  6. Pahn

    Pahn Meyvn (1,449) Dec 2, 2009 New York
    Beer Trader

    agree. further:

    estimated level of superiority to most IPAs on market: far superior.

    estimated fate: they produce too much, it doesn't all sell fresh, reputation plummets even as true believers like myself tout "yet another world class anchor beer!"

    see also: humming ale.
  7. keithmurray

    keithmurray Meyvn (1,112) Oct 7, 2009 Connecticut

    Right. It's not made by one of the hyped up breweries like Founders or Bell's or Russian River, so the score will suffer for that
  8. jesskidden

    jesskidden Meyvn (1,267) Aug 10, 2005 New Jersey

    :grinning: Well, maybe the ones who struck gold did.

    I can never understand Anchor's recent promotional claim wording (I think they use the same phrasing for their Porter) like:
    I can name well over a dozen US India Pale Ales that were brewed after Repeal. Some with brand names that did not exist pre-Pro, others that probably had different recipes than the same brewers' pre-Pro IPA, etc.

    So, to that Anchor might claim that those weren't "modern" IPA's - older hop strains, different ABV and IBUs, adjunct-brewed, different aging methods and lengths, higher attenuation, etc.

    OK, I'll buy that.

    But then why add "...after Prohibition"? If the "modern" IPA is different from the pre-Pro and post-Repeal US IPAs, than "modern" IPAs didn't EXIST before Prohibition.

    I don't know, if I was Anchor, I wouldn't bother with such convoluted claims. My slogan would be something along the lines of:
    Hey, we're Anchor @#$% Brewing Co. Enough said.
  9. raynmoon

    raynmoon Crusader (720) Aug 13, 2011 Colorado
    Beer Trader

    but wait... If they only make like 150 cases of it, and have a huge release party and only send kegs out to "select lucky retailers", then perhaps they can charge 17.99$ a six pack and the score will go shooting up.
    keithmurray likes this.
  10. DrinkAnchorSteam

    DrinkAnchorSteam Aspirant (294) Jan 23, 2014 Pennsylvania
    Subscriber Beer Trader

    California Lager I liked whereas I wasn't a huge fan of Big Leaf. Hopefully the IPA is good and we get fresh bottles here in PA because it seems like most Anchor year-round product we see tends to be old.
  11. jageraholic

    jageraholic Disciple (388) Sep 16, 2009 Massachusetts
    Beer Trader

    The hops they are using sound like they'd make a great IPA. Color looks pretty dark. I'm looking forward to trying it.
  12. Mike-Harms

    Mike-Harms Initiate (0) Feb 4, 2014 California

    Anchor will be tasting this new IPA out at their Brewer Dinner at Maso Restaurant in San Francisco on Monday Feb 10.
  13. Troville1990

    Troville1990 Initiate (0) Jan 17, 2012 Illinois

    Amen to that.
    creepinjeeper likes this.
  14. offthelevel_bytheplumb

    offthelevel_bytheplumb Devotee (453) Aug 19, 2013 Illinois

    My thoughts exactly.
  15. mxchap

    mxchap Aspirant (297) Aug 30, 2012 California

    Must pour down throat...
    creepinjeeper likes this.
  16. Hop-Droppen-Roll

    Hop-Droppen-Roll Zealot (537) Nov 5, 2013 Minnesota
    Beer Trader

    Recently had my first Anchor Porter and was shocked - SHOCKED - at how well it lived up to it's score/rep. So smooth and creamy, I just wanted to guzzle it for hours... I have one more in the cellar...

    And I have YET to try Anchor steam! I've actually never had a beer of the style at all...
    Troville1990, TongoRad and mxchap like this.
  17. creepinjeeper

    creepinjeeper Champion (840) Nov 8, 2012 Missouri
    Subscriber Beer Trader

    I'll be looking for this. I wants the precious . . .
    mxchap likes this.
  18. jucifer1818

    jucifer1818 Initiate (0) May 15, 2011 Florida

    Cant say anything for certain, but it will probably be pretty good. Ill probably pick up a single or get it at a bar and see how I like it. Like their angel with the elephant.
  19. Domingo

    Domingo Poo-Bah (2,222) Apr 23, 2005 Colorado
    Subscriber Beer Trader

    I'll definitely try it. California Lager was good but Big Leaf was god awful.
    steveh likes this.
  20. Jay_Ulreich

    Jay_Ulreich Initiate (0) Jan 15, 2014 Indiana

    Anchor Liberty is great, Steam is great, Porter is okay. I love the little promotional video. I dig beers with stories... I am in agreement that its definitely not the first "post-prohibition" IPA. But Im totally gonna keep my eyes peeled for this one.
  21. steveh

    steveh Poo-Bah (1,933) Oct 8, 2003 Illinois

    I didn't even want to go near Big Leaf!
  22. Domingo

    Domingo Poo-Bah (2,222) Apr 23, 2005 Colorado
    Subscriber Beer Trader

    It was a wonderful combination of astringency, butter, out-of-place piney hops, non-maple sweetness, and too much carbonation. On the plus side it was at least nice to look at :stuck_out_tongue:
    steveh likes this.
  23. steveh

    steveh Poo-Bah (1,933) Oct 8, 2003 Illinois

    Uh oh... that's what I said about the IPA! :grinning:
  24. John_M

    John_M Moderator (5,590) Oct 25, 2003 France
    Beer Trader

    I find this sentiment puzzling. Anchor's liberty ale doesn't qualify?

    While no great shakes by today's standards I guess, when it first came on the market in 1975, Liberty ale was one of the best American style IPA's on the market. Even today, the beer holds up well, with it's huge, perfumy, hop driven nose. Frankly, given that Anchor has made a very solid, American style IPA for years, I'm a bit puzzled by the thinking behind this new beer. While I'm looking forward to trying it, I'll be pretty surprised if I find myself preferring it to the Liberty Ale.
    Bones10 likes this.
  25. JohnCassillo

    JohnCassillo Zealot (548) Mar 29, 2013 California
    Beer Trader

    I think a lot of the issue in terms of Liberty Ale is that its not overtly marketed as an IPA and amidst today's market, it gets lost in the shuffle because of it. I myself am guilty of not really considering it as an IPA option -- which I wouldn't say is a good thing.

    You do bring up a good point, though: What's going to be the thinking behind this beer as opposed to Liberty? Obviously it's going to be marketed as an IPA to compete with the way the CA market looks. But what's going to be the differentiation beyond a bit higher ABV (5.9 v. 7.4)? Perhaps they phase out Liberty? Or at some point, rebrand this to Liberty? Just seems like this could cause some market cannibalization.
  26. steveh

    steveh Poo-Bah (1,933) Oct 8, 2003 Illinois

    I think you hit it on the nose with, "While no great shakes by today's standards..." I've always cataloged it into the APA realm -- which is to say it's enjoyable, nonetheless. But just like SN with Torpedo, I think Anchor is looking to ride the popularity of a bigger IPA.

    JMO, but I'm honestly looking more forward to trying this IPA more than some of the others that come out every other day.
    JohnCassillo likes this.
  27. steveh

    steveh Poo-Bah (1,933) Oct 8, 2003 Illinois

    Bite your tongue! I can see room for both beers if the IPA is something classic.
  28. JohnCassillo

    JohnCassillo Zealot (548) Mar 29, 2013 California
    Beer Trader

    That's fair. Not saying it's definitely going to happen. Just an idea. Like I said -- curious to see what differentiates, since ABV's not a huge jump.
  29. steveh

    steveh Poo-Bah (1,933) Oct 8, 2003 Illinois

    I know you're not saying it's "definitely" going to happen, but don't even think it man! Losing the Liberty would be akin to losing the Steam!
  30. norcalhophead

    norcalhophead Initiate (49) Jan 28, 2010 Wisconsin

    Liberty Ale is a single hop (cascade) IPA that came out in 1975. With the advent of new hops & combinations available, they probably felt it was time to produce a new multi-hop take on an IPA.
    JackHorzempa likes this.
  31. norcalhophead

    norcalhophead Initiate (49) Jan 28, 2010 Wisconsin

  32. HighWine

    HighWine Initiate (146) Dec 11, 2010 Illinois
    Beer Trader

    Seriously! They would have created a firestorm if they released it as a beer week only with a two 12oz bottle limit per person. If they really cared about high ratings, they would send the same product to Vermont for bottling under a different label!
  33. UCLABrewN84

    UCLABrewN84 Poo-Bah (12,188) Mar 18, 2010 California

    I always look forward to new Anchor beers, and this is no exception.
  34. afrokaze

    afrokaze Zealot (580) Jun 12, 2009 Arizona
    Industry Beer Trader

    Always good to see a new Anchor brew coming out, I'm hoping this will be one of the more balanced IPA offerings out there. I wonder what their big annoncement on the 6th that they've been hyping up will be.
  35. 1424IpA

    1424IpA Initiate (0) Nov 2, 2012 California
    Beer Trader

    im certain I asked them during a tour a year and a half ago if they would try to make a newer/west coast type ipa. To which the brewer responded something to the effect..that's not our game, its not what we are about around here.... don't remember his exact words but I took it as a definite no..nonetheless..I will try this beer.
  36. pixieskid

    pixieskid Initiate (0) Jun 4, 2009 Germany

    You went to the trouble to post this on BA and you're not even planning to "commit" to a six-pack... it's 9 bucks, not marriage.
    od_sf likes this.
  37. Dupage25

    Dupage25 Aspirant (279) Jul 4, 2013 Antarctica

    Anchor has at various times in the last 25 years referred to Liberty as either an IPA or an APA. Just before the recent buyout they were calling it an APA. Now it's IPA, presumably because that sells better. Makes it a wee bit confusing for those who like to say there are no objective styles and a beer is whatever the brewer calls it....
  38. Providence

    Providence Initiate (0) Feb 24, 2010 Rhode Island

    Can't wait to try it.
  39. tjensen3618

    tjensen3618 Initiate (0) Mar 23, 2008 California

    I loved Humming, it was my favorite Fall beer, I'm not a huge fan of many of Anchor's beers besides that one.

    Hope this IPA is as great as Humming was!
  40. JohnCassillo

    JohnCassillo Zealot (548) Mar 29, 2013 California
    Beer Trader

    Wanted to give it a try first before grabbing the full six-pack. I don't really understand; what's the problem with that if it's available to me? Since when are there rules about how I can and can't buy beer? Also curious how my preferred method of buying beer affects whether or not I should post news on BA.
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