Anheuser-Busch InBev to acquire Italy's Birra del Borgo

Discussion in 'Beer News' started by wesbray, Apr 22, 2016.

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  1. wesbray

    wesbray Initiate (0) Feb 29, 2012 Canada (AB)

    (Press Release) ROME, Italy—Birra del Borgo is happy to announce that it has decided to partner with Anheuser-Busch InBev (AB InBev). The partnership will give Birra del Borgo, one of the leading craft brewers in Italy, a unique opportunity to make the necessary investments for expansion while continuing to independently manage its business and define how to grow.

    AB InBev will provide the support to allow Birra de Borgo to expand its brewery know how and infrastructure, continue to innovate and bring new great beers on the market through its distribution system. Founder Leonardo Di Vincenzo will continue to lead Birra Del Borgo as CEO of the company.

    In 2005, Birra Del Borgo was founded by Leonardo Di Vincenzo in Borgorose, a small town in the province of Rieti on the border between Lazio and Abruzzo in Italy. Leonardo started brewing beer at home for enjoyment while at University studying biochemistry. He traveled frequently throughout Europe to explore the traditional beer styles; getting to know the German and Belgium master brewers was crucial to his education. One of Leonardo’s most formative experiences was brewing at the Starbess brewery in Rome, which later led to his conception of Birra del Borgo. Leonardo’s initial inspiration comes from English & Belgian beers, but he then reinvented the styles to root them in the Italian gastronomy culture. Leonardo currently produces ten beers year round, some famous such as ReAle, Duchessa, DucAle. Other Birra del Borgo products include 4 Seasonals inspired by local ingredients and several unique beers brewed with original techniques, under the “Bizzarre” family. Leo’s inspiration is dictated by the moment and seasonality related to the main ingredient, with a passion to reinvent styles and push boundaries.

    Leonardo will remain the CEO of Birra Del Borgo.

    Leonardo Di Vincenzo said: “Our voyage since we started in 2005 has been a great adventure. Today the beer sector has become very competitive and it necessary for us to make a next step to ensure that we can continue to evolve in terms of brewing techniques and in terms of the complexity and taste variation we can offer to consumers. We believe partnering with AB InBev is a great opportunity to do exactly that: it will allow Birra del Borgo to grow in a sustainable way while staying true to our unique identity and the philosophy that we have followed since the very beginning.

    The partnership with AB InBev will bring us many advantages, from technological improvements and access to scientific research to the possibility to grow from a commercial point of view. Moreover, this partnership also means that we will be able to focus much more on what we enjoy most and do best: creating and experimenting with exciting new beers and pushing the boundaries of beer evolution in Italy.

    He added: “We will continue brewing all of our beers in Borgorose, which will allow us to grow by continuing to invest in our local community, as we have always done. At Birra del Borgo, we have a great team with enormous enthusiasm and love for what we do every day. It is with this team that we start this exciting second chapter in Birra del Borgo’s history. The heart and soul of Birra del Borgo will remain unchanged and it is with the very same passion and love for beer that we will continue Re(Thinking) Ale”.

    Simon Wuestenberg, Country Director for AB InBev Italia, said: “We have been very impressed by what Leonardo and his team have built since 2005. They have been at the forefront of redefining beer in Italy, bringing a unique mix of inspired innovation, quality and consistency. Leonardo’s vision for beer and his passion for brewing will be great inspirations to our whole team, and we’re very excited about partnering up and growing together. As a challenger on the Italian market, we have been successfully developing our business with a great portfolio of premium and specialty brands in the last few years. Today, that portfolio becomes even stronger with some of the best of “Made in Italy”.”

    Through this transaction, Birra del Borgo will become a wholly-owned subsidiary of AB InBev.

    Terms of the agreement are not being disclosed.

    About Birra del Borgo
    Birra Del Borgo was founded in 2005 by Leonardo Di Vincenzo in Borgorose, a small town in the province of Rieti on the border between Lazio and Abruzzo in Italy. Birra del Borgo’s initial inspiration comes from English & Belgian beers, with a reinvention of the styles to root them in the Italian gastronomy culture. Birra del Borgo currently produces ten beers year round, some famous such as ReAle, Duchessa, DucAle. Other Birra del Borgo products include 4 Seasonals inspired by local ingredients and several unique beers brewed with original techniques, under the “Bizzarre” family. Birra del Borgo’s inspiration is dictated by the moment and seasonality related to the main ingredient, with a passion to reinvent styles and push boundaries to (Re)think Ale.

    About AB InBev
    Anheuser-Busch InBev Italia distributes a broad portfolio of international premium beer brands in Italy, including Beck’s, Corona, Bud, Tennent’s Super, Leffe, Stella Artois, Hoegaarden, Spaten and Franziskaner. It is a subsidiary of Anheuser-Busch InBev, publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). Anheuser-Busch InBev is the world’s leading brewery, one of the top five companies of consumer goods in the world and first in the beverage industry in the ranking “World’s Most Admired” of FORTUNE magazine.

    The beer, the first social network, brought together people for thousands of years and the portfolio of Anheuser-
    Busch InBev with over 200 beer brands continues to maintain a strong connection with consumers. The dedication of Anheuser-Busch InBev to this cultural heritage and the quality comes from the Den Hoorn brewery in Leuven, Belgium, founded in 1366 and the pioneering spirit of the Anheuser & Co brewery, operating in St. Louis, U.S.A. since 1852. Geographically diversified with a balanced exposure between developed and developing markets, Anheuser Busch InBev leverages the strengths of its approximately 150,000 employees based in 25 countries around the world. In 2015, AB InBev’s revenues amounted to 43.6 billion dollars. The company dreams of becoming the best producer of beer that brings people together for a better world.

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  2. Oceanbear1

    Oceanbear1 Initiate (0) Aug 8, 2013 Colorado

    Man it's crazy how many they are buying
     
    Masters, Nin10dude64, CJNAPS and 3 others like this.
  3. mwa423

    mwa423 Initiate (0) Nov 7, 2007 Ohio

    The thing I find most interesting about this are that they are committing to continuing to make all beer at the same location (it would seem moving production of flagships to Belgium would be a smart move for export)
     
    drtth likes this.
  4. JBURGHOST

    JBURGHOST Initiate (0) Mar 9, 2016 New York

    Anything that Anheuser Busch touches turns to crap
     
    craigerss02 likes this.
  5. JuicesFlowing

    JuicesFlowing Initiate (0) Jul 5, 2009 Kansas

    Pretty soon AB will buy the Earth.
     
    Loops, Kevinpitts, Brolo75 and 2 others like this.
  6. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

    Within the US ABInBev has purchased less than 3/10 of 1% of the breweries that make flavorful beers. They now have recently acquired a few outside the US as well.

    I guess the sky is falling after all. *

    (*sarcasm alert)
     
  7. jcos

    jcos Pundit (761) Nov 23, 2009 Maryland

    I thought I saw somewhere that AB was linked to the Panama Papers. I wonder if they are trying to make as many transactions as possible quickly...
     
  8. fredmugs

    fredmugs Initiate (0) Aug 11, 2012 Indiana
    Deactivated

    Anybody else look up Birra del Borgo on here and go Meh? I hope AB pisses away more cash into more of those European economic disasters. Does Greece have any large breweries?
     
  9. wesbray

    wesbray Initiate (0) Feb 29, 2012 Canada (AB)

    I've enjoyed the few brews of theirs that i've tried. They did a tap takeover at Moeder Lambic when I was there. The tobacco porter was interesting.
     
    Johnct likes this.
  10. HorseheadsHophead

    HorseheadsHophead Grand Pooh-Bah (3,698) Sep 15, 2014 Colorado
    Pooh-Bah Society Trader

    I thought Birra del Borgo's Rubus was awesome.
     
    Johnct and Loops like this.
  11. rgordon

    rgordon Pooh-Bah (2,677) Apr 26, 2012 North Carolina
    Pooh-Bah Society

    I always thought the beers to be way overpriced, but beautifully packaged. I never had a BdB beer that I would buy.
     
  12. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania
    In Memoriam

  13. jesskidden

    jesskidden Grand Pooh-Bah (3,071) Aug 10, 2005 New Jersey
    Pooh-Bah Society Trader

    So, the same week they agree to sell SABMiller's Peroni, which had around 20% of the Italian market, to Asahi, AB-InBev buys a 10,000 hectolitre/year (that's a bit over 8,500 US bbl) "craft" brewery in Italy? OK.
     
  14. NeroFiddled

    NeroFiddled Grand High Pooh-Bah (7,122) Jul 8, 2002 Pennsylvania
    Pooh-Bah Society Trader

    Yeah, they're pricey here because of all the extra hands involved, but not over there. I bought a ReAle out of a cooler at a restaurant for €2.10
     
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  15. 1ale_man

    1ale_man Initiate (0) Apr 25, 2015 Texas

    Just sodding their lawn. One plug at a time.
     
  16. IceAce

    IceAce Pooh-Bah (2,220) Jan 8, 2004 California
    Pooh-Bah Society


    Another brilliant response from the annals of another beer elitist.
     
    Johnct, Loops, bushycook and 10 others like this.
  17. KevinBrink

    KevinBrink Initiate (0) Apr 13, 2015 New Jersey
    Deactivated

    Bummer, I find there stuff to be pretty creative, wonder how this will impact their relationship/partnership with Dogfish Head on the Eataly locations and collab beers.
     
    gillagorilla, Johnct and Loops like this.
  18. degbert

    degbert Initiate (0) Dec 1, 2009 Texas

    We carried them. They were interesting. They died on the shelf.

    And that's the best I can say about their beers -- interesting. They had a curious take on an IPA -- ReAle Extra -- that I thought smelled candied and drank ashy and very dry. The only other one I have had was the 25 Dodeci; that was good, but very big and boozy, with some port wine-like elements.

    I'm sure AB will standardize and mediocritize them to some extent, and I'm sure that BrewDog will pull out of their deal with them as fast as they can.
     
    rgordon likes this.
  19. LuskusDelph

    LuskusDelph Initiate (0) May 1, 2008 New Jersey

    I'm not a big fan of AB-InBev, but your statement is simply not true.
     
    Johnct, anfield86, Loops and 4 others like this.
  20. Jugs_McGhee

    Jugs_McGhee Grand Pooh-Bah (5,956) Aug 15, 2010 Colorado
    Pooh-Bah Society Trader

    I liked what I tried from this brewery. Curious business move on AB's part, though.
     
    Johnct likes this.
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