The only beer and neon signs I recall seeing in the movie are Natural Light and Bud Light. I'm no expert on product placement, but I'm assuming A-B had to be in on this, or at least allowed them to use their product in the movie, right? For a company with the slogan "Drink Responsibly", this seems like odd behavior. The movie glorifies binge drinking like no other. If you've seen the movie, you know what I'm talking about. And let me be clear: I'm far from a macro hater. I enjoy A-B products on occasion. So maybe someone in the know can answer: Why would A-B would allow this? Or why would they promote their products this way?