Anheuser-Busch product placement in the movie Spring Breakers?

Cost effective advertising
Their other slogan is "Here We Go"

 

Allow it? Something tells me they encourage it. A slogan is just words. Actions speak louder.
And oh yeah, saying you're not a macro hater will probably get you some hate on this website.

 

Advertisement in a movie that hits what is probably one of their prime demographics. I don't think they really care in this case about whether or not the movie promotes binge drinking and once they make the product they really can't control how people use it. It's entertainment bringing in advertising dollars to them. We don't accuse the folks making that Breaking Bad tie in beer or supporting the production, sale, or use of Meth do we?

 

The reason you see brand slogans blurred out in media is not because that brand said that their image can't appear. It is blurred because of other sponsors, commercials, product placement, etc. that dont want other brands featured and dilute their message.

 

Unless they glorified drunken driving Bud wouldn't care. Binge drinking is responsible if you are not driving or have a DD.

From ABS Website http://anheuser-busch.com/index.php/our-responsibility/
"$980 Million
Since 1982, we and our wholesalers have committed more than $980 million in responsibility programs to prevent underage drinking and drunk driving."

If you look at the website it also eventually talks about binge drinking but, when they say drink responsibly it seems they are much more focused on underage drinking and drunk driving, and rightfully so.

 

Speaking of product placement.. Dexter always drinks Bud Light. So, it stands to reason that if you drink Bud Light, you're a serial killer.

 

I guess I am safe from prosecution then.

 

So, you're saying you've never played a game of beer pong? That will not stand-up in court, sir!

 

Only from those with closed minds.

 

Reminds of franklin and bash with millercoors products lots of coors light (in the aluminum bottle) and blue moon.

 

These thing are not always gratuitous. Heineken shelled out $75 million to appear in the James Bond movie Skyfall. So to my simple mind, if AB paid for the product appearances and had objections on philosophical grounds, they should have stood up for their beliefs. Maybe there is a disclaimer that ABInbev and the film company does not condone such behavior buried in the credits or something. Thinking it might be like the car ads with the pro driver closed course disclaimer. We don't know. Not knowing if there was a sponsorship involved or anything else it is all speculation and chit chat. I imagine they could object if they want to regardless.

 

You should be more bothered by the fact you actually saw that movie.

 

A-B freaked out when Denzel Washington was shown drinking and driving in Flight. Which is a much better movie to spend your time watching.

 

I can't go into too much detail about this, but I can tell you the following because none of it is explicitly confidential (i.e. wouldn't be available to the public without some digging or careful viewing):

AB InBev did sign a product placement release for this picture, and provided their standard "Guidelines for On-Screen use of Anheuser-Busch Properties" memo in connection with that product placement agreement. I've copied some of the pertinent exact language from those guidelines below (which can also be found at http://www.anheuser-busch.com/uploa...n-screen-use-of-anheuser-busch-properties.pdf ):

ALCOHOL ABUSE / DRUNK DRIVING:
A-B does not want its products to be abused, and it has spent millions of dollars annually to help
prevent alcohol abuse. Because A-B is firmly committed to preventing alcohol abuse, it will not
grant permission for its products or other properties to be used in a way that, in its judgment,
would misrepresent its position. Specifically, A-B will not grant permission to use its products or
properties in scenes where:
• A character's drinking is not, in A-B's judgment, appropriate, legal or responsible.
• Alcoholism, illegal underage drinking, public drunkenness, drunk driving, or other abuse
of alcohol is portrayed.

AGE / MINORS:
A-B does not intend for its beer products to be purchased or consumed illegally by minors, and it
has spent millions of dollars on programs to help prevent underage drinking.
Consistent with this commitment, A-B will not grant permission for its products or properties to
be used in a way that, in its judgment, would misrepresent its position on this issue.

Specifically, permission will not be granted if:
• A character under the legal purchase age is depicted purchasing or drinking alcohol
illegally.
• The motion picture or television show is one for which the majority of the audience is
reasonably expected to be below the legal purchase age.
• The proposed use in any way might misrepresent A-B's commitment to help prevent
illegal underage drinking or might reasonably imply that A-B condones underage
drinking.

ILLEGAL DRUGS:
There are numerous, significant differences between alcohol beverages such as beer and illicit
drugs such as cocaine, crack or heroine. A-B will not grant permission for use of its products or
other properties in any scene or production that, in its judgment, diminishes these important
differences.

VIOLENCE:
A-B acknowledges the artistic integrity of motion picture and television program producers who
portray violence in their work. However, it will not grant permission for use of its products or
properties that, in its judgment, portrays them as the cause of or an influence on such violence.

SEXUAL CONDUCT:
A-B will not grant permission for use of its products or properties in motion pictures, television
shows or similar productions that, in its judgment, contain lewd or indecent language or images.

MISCELLANEOUS:
For those situations not discussed herein, A-B may grant permission for use of its products and
properties if they are portrayed in a reasonable, quality manner. Requests and scripts should be
submitted for consideration to the Director, Branded Entertainment.



The only major provision from the legalese in the agreement itself that really applies is copied below:

"Producer shall not use the A-B Property or any depiction thereof on any items of
merchandise or in any manner not expressly permitted by this Release without the express written consent
of A-8. A-B owns all rights in and to the A-B Property. Producer shall not acquire and shall not claim any
title in or to the A-B Property by virtue of this Release or any activity undertaken pursuant to this Release,
and all use of the A-B Property shall inure to the exclusive benefit of A-B."

The following beer-related items appear in the picture, in order:

Natural Light Beer
Metal Budweiser bottle
Latrobe Brewing Company sign
Natural Light box on sleeping guy’s head
Coors beer can
A doll is used as a means of drinking beer
Bud Light neon sign
Natural Light neon sign
Busch beer logo
Natural light can
Bud light can (tall form)
Ciroq vodka (okay, not beer, but I threw it in anyway)
Rolling Rock beer
Bud light bottle
Malt liquor (vague branding)

I have a lot more I'd like say about this to answer your questions, but I can't.

 

I take it you were involved in the production of the movie?

 

Harmony Korine may be an acquired taste but his films are generally good, if not brutally dark and often funny.