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Discussion in 'Beer News & Releases' started by Todd, Nov 5, 2019.
Just buy up all the hard-seltzer manufacturers already.
Is it a fad??? Will see, I just cant believe how many women are drinking this stuff.
That's the question for me. Zima, Bartels and James, Hard Lemonade etc were all "IT" back in the day and now I struggle to think of anyone with them as a preference.
Tastes come and go and I seriously doubt we'll be talking about Whiteclaw's 60th anniversary in the future.
But some are being made by highly regarded, by me, brewers. So, nay I say.
dumb people actually think white claw has real vodka or gin like a real tonic/seltzer drink does in and not malt liquor beverage which it is they are legit dumb thats why white claw and these drinks are so populer people dont think its malt liquor
Isn’t vodka, some fruit juice, and seltzer water 10 times cheaper than whiteclaw? People are dumb with their money.
I will say there is a convenience factor. I buy polar once in awhile. I could just buy regular seltzer water and add my own splash of fruit.
New product: Bud Light Clear
You're welcome Mr. Brito.
Christ. Back when, if I had known that one could be a " Chief Marketing Officer ", and make a nice buck, I'da got that degree.
"Executive In Charge Of Talking Bullshit"?
I got that covered.
Not sure what it's gonna be called but your on the right track. It's coming in January.
Close, Bud Light Selzter...
I missed that memo.
The End Times have arrived.
What a joke within a joke! If it wasn't bad enough...
I do suspect hard seltzer is a fad, but it doesn't really fall into the malternative and wine cooler milieu due to the lack of residual sugar in hard seltzer; i.e., hard seltzer is not sweet, and it has a "diet beverage" image. I think hard seltzer is functioning in the market more like ultra-light beer, with the icky "beery" flavor finally removed and a touch of familiar fruit flavor added, and thus it serves as a superior alcohol delivery vehicle for the many people looking for low-flavor, low-calorie, low-carb options. I actually think that sugary, sweet, accessible, juice-like beers like New England IPAs and many fruited kettle sours (as well as, in a slightly different way, pastry stouts) are what are filling the roles of the malternatives and wine coolers of yore in today's alcoholic beverage scene.