Announcing Mass Beer Week, November 4-13, 2016

Discussion in 'BeerAdvocate Talk' started by Todd, Jan 7, 2016.

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  1. Todd

    Todd Founder (13,172) Aug 23, 1996 California
    Staff Super Mod Pooh-Bah Society Trader

    [​IMG]
    A Celebration of Massachusetts Beer, Brewing and Community


    (Boston - January 7, 2016) BeerAdvocate is proud to announce the launch of Mass Beer Week. The inaugural celebration is planned for November 4–13, 2016 and will focus exclusively on Massachusetts brewers, their beers and the supporting beer community.

    Brothers Jason and Todd Alström, founders of BeerAdvocate and Massachusetts natives, will spearhead the not-for-profit cause and create an informal advisory board to ensure goals are met and new ideas explored. Locals and visitors can expect plenty of education, brewery tours, tastings, dinners, social gatherings and much more from this 10-day statewide event.

    "The Mass. beer scene has exploded since we started BeerAdvocate in 1996. There's now well over 100 breweries in the state, brewing thousands of beers, and it's awesome! Hell, Treehouse Brewing Company currently has the No. 1 beer on our website and they're less than a mile from where we grew up in Monson. It's time to celebrate Mass. beer,” explains Jason.

    Todd adds: "We look forward to celebrating the growth of local beer in Massachusetts, bringing awareness to its scene and working with the industry and its supporters in putting Mass Beer Week on everyone's calendar."

    For updates follow @MassBeerWeek or visit https://www.beeradvocate.com/mass/

    ###

    What happened to Boston Beer Week?
    We founded Boston Beer Week in 2010 but there hasn't been one since 2013. Why? It didn't get the support we hoped for, and local beer options at the time were limited. In fact, it got more support from beer bars and out of state brewers than it did from brewers within the 128 Belt.

    So, in 2014 we approached the Massachusetts Brewers Guild and offered to give the week, its properties and our continued support to the organization. They had no interest in hosting a beer week for Boston or the state however. The one takeaway from our discussions with guild representatives is that this week had to be more inclusive though, hence Mass Beer Week.

    And to take things a step further, we strongly believe that unlike many other beer weeks, Mass Beer Week needs to focus entirely on the beer community and breweries of Massachusetts.

    Respect Beer.

    Jason and Todd Alström
    Founders, BeerAdvocate and Mass Beer Week
     
  2. CCPSBeerGeek

    CCPSBeerGeek Initiate (0) Jul 19, 2016 Massachusetts

    Will there be an option for bottle shops to add events that focus only on local beers? I am hosting a Massachusetts only craft beer tasting on 11/5 at my store, followed later that evening by a beer dinner at a local restaurant, that is also strictly MA beers...
     
  3. Dicers

    Dicers Grand Pooh-Bah (3,400) Sep 2, 2012 California
    Pooh-Bah Society Trader

    You're able to create events yourself! If you need some help with that part send me a message and I can help you with the process of it :grinning:
     
  4. Todd

    Todd Founder (13,172) Aug 23, 1996 California
    Staff Super Mod Pooh-Bah Society Trader

    As @Dicers mentioned, you can add your events now. @BrittEBurke will then tag 'em as a Mass Beer Week event for the forthcoming event listing.
     
    Britt and Dicers like this.
  5. Britt

    Britt Pooh-Bah (1,986) Apr 17, 2009 Massachusetts
    Pooh-Bah Society

    We're kicking off Mass Beer Week at Moe's Tavern out in Lee, MA! Come hang out with the BA crew and enjoy Mass beers flowing from their 17 tap lines. At 8p, we'll raise a glass and toast to (and with) Massachusetts' finest beers.

    https://www.beeradvocate.com/events/info/81452/

    We'll have many more events to come and invite you to throw your own Mass Beer Week event. Check out our suggestions and add your events to the calendar! Feel free to get creative. The only requirement is that your event focus exclusively on beer brewed in the state of Massachusetts.
     
    F2brewers, Todd and Dicers like this.
  6. CCPSBeerGeek

    CCPSBeerGeek Initiate (0) Jul 19, 2016 Massachusetts

    Great, thanks! Are we allowed to use the awesome logo you guys created for our in-store advertising about the events?
     
  7. Todd

    Todd Founder (13,172) Aug 23, 1996 California
    Staff Super Mod Pooh-Bah Society Trader

    See the bottom of this page: https://www.beeradvocate.com/mass/celebrate/
     
  8. CCPSBeerGeek

    CCPSBeerGeek Initiate (0) Jul 19, 2016 Massachusetts

    Keene likes this.
  9. GreaterGoodImperials

    GreaterGoodImperials Initiate (0) Jun 16, 2016 Massachusetts

    How do we add ourselves as a MA based brewery?
     
  10. Todd

    Todd Founder (13,172) Aug 23, 1996 California
    Staff Super Mod Pooh-Bah Society Trader

    You'd need to update your listing with your physical address in Massachusetts.
     
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