Announcing: The 2013 Night Shift Barrel Society

Discussion in 'New England' started by Todd, Nov 13, 2012.

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  1. Todd

    Todd Founder (5,494) Aug 23, 1996 California
    Staff Subscriber

    Just in. Here's 2013 details on the new Night Shift Barrel Society to help raise funds for their future growth.

    In a nutshell, you pay $250 in return for:
    • 14 bottles of barrel-aged beer that we’d retail for $15 each = $210
    • 2 glasses that we’d retail for $8 each = $16
    • 1 T-Shirt that we’d retail for $15
    • $4 for online processing fees
    • $5 to help us make that end-of-the-year party as awesome as possible (includes two tickets to the party)
    • 2013 Night Shift Barrel Society Membership Card
    No shipping. "The barrel society is currently designed for local residents." Limited to 400 memberships.

    For more info, see below and read their FAQs:
  2. wdarcy77

    wdarcy77 Initiate (0) Nov 27, 2008 Massachusetts

    "Ok, sounds interesting – how does it work? We’ve designed the NightShift Barrel Society to function much like a typical farm’s CSA (community supported agriculture)."

    Translation: Give us $100,000 to brew beer.
    CADMixes likes this.
  3. emannths

    emannths Initiate (188) Sep 21, 2007 Massachusetts

  4. emannths

    emannths Initiate (188) Sep 21, 2007 Massachusetts

    Better than using it to grow beets. ;-)
    Jesse14, davey101 and wdarcy77 like this.
  5. Patrick

    Patrick Initiate (0) Aug 13, 2007 Massachusetts

    Robtobfest, Pahn, StarRaptor and 5 others like this.
  6. cbeer88

    cbeer88 Crusader (719) Sep 5, 2007 Massachusetts

    Hmm... Interesting...

    The price is reasonable. The question is will the beers be good enough to match the price?

    Interesting how much they are starting to resemble The Bruery. Eclectic beers, taproom, now a Reserve Society of barrel aged beers clearly modeled after The Bruery... Smart.

    It would be nice to see them come out with their own "Black Tuesday" first, but I'm leaning towards splitting with a friend and giving them a shot.
    LynnHomeBrewer likes this.
  7. sandman3479

    sandman3479 Devotee (409) Dec 8, 2006 Connecticut
    Beer Trader

    I was thinking of doing the same.
    LynnHomeBrewer likes this.
  8. koflaherty

    koflaherty Initiate (192) Nov 11, 2009 New Jersey
    Beer Trader

    I like Night Shift and have enjoyed their beers to date, but my reaction is similar to the Oncemade project. They don't have a track record in barrel aging and they are asking folks to pre-pay for a series of beers. I don't know that I would make that kind of commitment for the Bruery if I lived close enough to get their beers, and I would definitely wait and see how things turn out prior to investing in this.
  9. emannths

    emannths Initiate (188) Sep 21, 2007 Massachusetts

    And asking them to pay full retail too. Heck, even at the bottle shop you get a discount for buying 6+ bottles, and you a) don't have to pay months in advance and b) don't have to gamble that the beer is good ($15-good) without the opportunity to read about it or taste it.

    That said, if I were in their shoes, I can't say I'd structure it a lot differently.
    Auror likes this.
  10. cbeer88

    cbeer88 Crusader (719) Sep 5, 2007 Massachusetts

    I hated the Oncemade project but have much less problem with this. I completely see your point and agree that it would be nice to see more of a track record. However, at least what they have done so far has been interesting. Either way, at least I don't feel like there is extreme price markup going on here, or crazy packaging costs, and 100% of the money is going to the brewery.

    I'm in The Bruery Reserve Society... While they obviously have a strong history behind them now, it's still a roll of the dice on many of their new beers. You win some, you lose some... the key is to just not overpurchase on the unknown.

    Which, is ultimately why splitting this strikes me as reasonable - I'd probably try one of most of those beers anyway. If they all turn out to suck I'm not out much more money than I would be just buying 7 bottles off the shelves. And if they turn out to be great, then I've got the beers and I'm already locked into the society before the hype train hits in 2014.
  11. AReno00

    AReno00 Initiate (0) Apr 2, 2009 Massachusetts

    Bruery Reserve lays out the beers that will be included though, right?

    I'm considering this, but I'd like to know what I'm getting first.
  12. masterob8

    masterob8 Initiate (185) Oct 6, 2009 Massachusetts

    We have a rough list of what we are planning to offer on the FAQ page.
    LynnHomeBrewer likes this.
  13. cbeer88

    cbeer88 Crusader (719) Sep 5, 2007 Massachusetts

    Half and half. With The Bruery, the old standby's you know about, but the new ones are sometimes named, sometimes described, and sometimes neither. This isn't terribly different, in that they do say a bit about what you're getting:

    • 2 sours (Flanders Red/Golden Brett/Fruit-aged)
    • 2 imperials (Tripel/Barleywine/Coffee Stout – to be decided)
    • 1 barrel-aged IPA
    • 1 beer 100% brett-fermented (wild yeast strain)
    • And the 7th beer will be decided by you!
    The Bruery RS is a little different in that you aren't joining just for the beers included in the membership package, but also for access to 10x that amount of beer. For example, you get 2 bottles of Black Tuesday included in membership fees, but also the option to purchase 5 more bottles at 15% off. So slightly apples to oranges, but Night Shift does say you have first access to extras, and I'd assume that's the direction they're going with the program long term.
    LynnHomeBrewer likes this.
  14. WkndatBernardus

    WkndatBernardus Initiate (0) Feb 7, 2009 Massachusetts
    Beer Trader

    I'm definitely tempted but, I'm thinking that if the hype train was going to make a stop at Night Shift, it already would have come. I haven't had any of their -bal beers so, I'm not confident that the beers won't be ill but, $250 is a steep price to find out.
  15. FrankLloydMike

    FrankLloydMike Devotee (499) Aug 16, 2006 Massachusetts

    But how are you going to split that 1 t-shirt?
  16. cbeer88

    cbeer88 Crusader (719) Sep 5, 2007 Massachusetts

    Totally fair and partially agreed. The Bruery's initial beers weren't exactly bringing the thunder either though. They were interesting, but it wasn't until Black Tuesday that they really arrived. I don't see Night Shift being in that different of a spot at this point in their life.

    Pass it back and forth on alternating weeks? :slight_smile: Realistically you can't, but I'd be willing to concede the $7.50 as a Christmas present...
    FrankLloydMike likes this.
  17. Longstaff

    Longstaff Initiate (0) May 23, 2002 Massachusetts

    Yeah, but would a retailer give you the bragging rights of a classy looking membership card with your name on it?
  18. DSlim71

    DSlim71 Initiate (0) Mar 3, 2010 New Jersey

    ISO Someone local to split the membership with and proxy for me

    edit: I'll let you keep the T-Shirt!!
  19. BearsOnAcid

    BearsOnAcid Savant (955) Mar 17, 2009 Massachusetts
    Beer Trader

    Id be interested if they released more than 1 barrel aged beer so far. Or if I liked more than 1 beer from them.
    braineater, gn0sis and PaulB like this.
  20. ptrc

    ptrc Initiate (0) Aug 26, 2011 Massachusetts

    Every beer these guys release is better than the last. Looking forward to the next, and totally in on this. Good luck guys.
  21. benbking

    benbking Disciple (305) Dec 11, 2009 Rhode Island
    Beer Trader

    I discussed splitting a membership with a friend(I was going to let him have the t shirt) but the bottom line is that neither of us were that interested in the proposed temporary possible change line up. That and having to pick up(which is standard, both of us are car-less though). In the end we looked at beers coming out in the next month and decided we'd rather just spend our money on soon to be released(or wtf is the beer ie Harpoon 100 Coffee Porter) than go with something unknown.
  22. AdamP

    AdamP Devotee (460) Mar 26, 2012 Pennsylvania
    Beer Trader

    They've released three and another one will be released on Thursday, so...
  23. BearsOnAcid

    BearsOnAcid Savant (955) Mar 17, 2009 Massachusetts
    Beer Trader

    All I see is the oncemade beer. Are these other releases something I had the chance to buy somewhere and take home? I dont even see reviews or anything in their website's beer listings. Why would I drop $250 blindly on a brand new brewery's barrel project?
  24. AdamP

    AdamP Devotee (460) Mar 26, 2012 Pennsylvania
    Beer Trader

    They released two different beers aged in a Knob Creek barrel as part of the Kappy's Barrel Series. The first was BBL Trifecta and the second (should still be on shelves) is BBL Viva Habanera. They were sold primarily out of Kappy's, but also a few cases out of the brewery's taproom.
    Kennison25 and LynnHomeBrewer like this.
  25. wdarcy77

    wdarcy77 Initiate (0) Nov 27, 2008 Massachusetts

    So, can I just show up to their party and try these 7 beers without forking over $250? Pretty much what Night Shift did for their Oncemade release.
    benbking likes this.
  26. IPAKennison29

    IPAKennison29 Initiate (0) Sep 17, 2011 Massachusetts

    I believe this is a great idea and deal, all of their BA brews so far have been mighty tasty esp the Viva KBS which I think is one of my favorite beers Ive had this year. These guys always bring it to the table and make fantastic beers. I will 100% be joining the barrel society, $15 a bottle plus a kick ass party and other extras is a GREAT deal in my mind. Cheers to Night Shift and keep up the great work.
    LynnHomeBrewer likes this.
  27. BearsOnAcid

    BearsOnAcid Savant (955) Mar 17, 2009 Massachusetts
    Beer Trader

    Three exclusive BA releases with no ground breaking results.
  28. AdamP

    AdamP Devotee (460) Mar 26, 2012 Pennsylvania
    Beer Trader

    Sure is a good thing that they're not forcing anyone to join then. :rolling_eyes:
    Kennison25 likes this.
  29. myspoonistoobig

    myspoonistoobig Aspirant (205) Jan 25, 2009 Massachusetts
    Beer Trader

    The other guy gets the membership card, obviously.

    I like these guys, but the price is steep and given the format I'm afraid I'll have to pass unless I can split it with someone. Why give us two bottles of each? $150 with one bottle of each seems easier to swallow. Even that I would consider splitting.

    All that said, it seems like every beer they release is way better than the last one, so I might tag along for this.
    DrinkingIPA and LynnHomeBrewer like this.
  30. AlcahueteJ

    AlcahueteJ Defender (620) Dec 4, 2004 Massachusetts

    What are the benefits to being a member of a "society" in the long run? Are the greatest benefits a reduced price on their beers, access to beers before they are released, and access to beers that may never be released?

    This doesn't appear to be the case, but do you receive any "stockholder" benefits by "investing" money in the brewery? Or at the end of the day, is this simply a donation that gets you reduced prices on their beers, a t-shirt, business card, and tickets to a sweet party?
  31. tehzachatak

    tehzachatak Initiate (0) Sep 19, 2010 Massachusetts

    I joined. They're good people, I like their beer, I'm excited to watch them grow and get to taste cool beer along the way. Sure - maybe it's a bit expensive, but they're very, very small, and they need it.

    I was pretty offended by the idea of ONCEMADE, but mostly because Pintley was clearly siphoning off $$$. I have no problem giving these guys some capital when they say very clearly that they're using it to build the brewery. Looking forward to it!
    franklinn, LynnHomeBrewer and AdamP like this.
  32. PaulB

    PaulB Initiate (0) Sep 3, 2002 Massachusetts

    So, how long have you worked for Night Shift? :slight_smile:
    jlordi12 and EnronCFO like this.
  33. rowingbrewer

    rowingbrewer Champion (849) May 28, 2010 Massachusetts
    Beer Trader

    I'm thinking I will do this, as I have ditched my bruery RS membership for 2013. This will save a lot of money over shipping my beer in from Cali. I know they will not be as extensive as the rs right away but every year the rs seems to release more beers with higher allotments and it gets damn expensive. With that said I am going to go to the brewery tonight after work to check it out and try the beers they currently have. I will make my decision to join after the trip. If I join I would probably be willing to be a trustee/proxy for anyone thinking of joining.
    LynnHomeBrewer likes this.
  34. emannths

    emannths Initiate (188) Sep 21, 2007 Massachusetts

    Looks like these won't be though. They've updated the page to say "corked and caged." *waves hi to NSB guys reading the thread*

    They've also quickly addressed some of the things to come up in this thread. For instance...

    They've "discounted" the bottles 10% (just like my packie!), but the price remains at $250 because that $20 was reallocated to the cost of the party.

    Concerned about having to fight over that tshirt with the guy with whom you're splitting the bottles? No problem! You can buy a second one for $10. The first is still considered a $15 value though, so you're getting a good deal there.
    woosterbill likes this.
  35. Auror

    Auror Defender (635) Jan 1, 2010 Massachusetts
    Beer Trader

    They did a few things right at least with this. This is timed very well for a Christmas gift and not priced out of it for boyfriends/husbands.
  36. cbeer88

    cbeer88 Crusader (719) Sep 5, 2007 Massachusetts

    Hmm... what else can we ask for with our collective forum purchasing power...

    Seriously though - one last thing that might put it over the top for people is to sell the beer from their taproom for a 10% discount to members. (growlers, bottles, and any extras of these releases) The Bruery gives 15% off on everything to members.

    I'm going to buy either way, but it would be another nice perk.
  37. masterob8

    masterob8 Initiate (185) Oct 6, 2009 Massachusetts

    We appreciate the constructive suggestions. The barrel society is meant to be a community that we hope to utilize for ideas to help build a unique brewery. We would love to offer discounts on beer at the tasting room for members, but our great state won't allow us to discount alcohol ( same law that prevents happy hours). Maybe our Barrel Society can be a new voice to change that antiquated law, one day.
  38. emannths

    emannths Initiate (188) Sep 21, 2007 Massachusetts

    Wait, really? Everything in 204 CMR 4.00 is pretty clearly limited to sales for on-premises consumption. And the stuff in MGL 138 that prohibits price discrimination and discounts applies only to sales made to wholesalers or retailers. While it says that sec 15 licenses (package stores) must post a price list and sell only at those prices, there is no such language in the sec 19 licenses.

    Regardless, a little creative thinking can easily solve these problems. You just need beers or package sizes only available to BS members. One idea: switch to 32oz growlers, and give 64oz growlers only to BS members, and price 64oz fills $1 more than 32oz fills. Or, if you're worried about the happy hour law, have a BS hour, closed to the public, during which you can discount the sales. Or do what you do with the excess BS bottles: stick a BS label on them, discount the price versus non-BS beers, and reserve them for BS members. There's nothing that says you can't discriminate who you sell your stock to, right?
    Auror likes this.
  39. Auror

    Auror Defender (635) Jan 1, 2010 Massachusetts
    Beer Trader

    Great, now I just spent 30 minutes reading up on MA liquor laws...again.
  40. rowingbrewer

    rowingbrewer Champion (849) May 28, 2010 Massachusetts
    Beer Trader

    Went down and tried the beers and liked them a lot. The guys there seem to be pretty relaxed. I joined the barrel society and am willing to be a trustee for anyone out of the area just pm me about it.
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