Anyone heard of CraftBrew.Me?

Discussion in 'Homebrewing' started by JamesMN, Sep 8, 2015.

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  1. JamesMN

    JamesMN Initiate (0) Jul 12, 2012 Minnesota

    So I came across this via a website advertisement

    "All the greatness of brewing beer in the comfort of your own home -- minus all of the mess... Yeah that's right, we're bringing the craft brew experience right to your doorstep where you can make mouth watering, freakin' delicious craft beer each month in less than 10 minutes (seriously, it's that easy to make) and have it ready to drink in less than 7 days."

    They are purposefully vague on the website. Anyone have any ideas how this works? Just amazingly efficient yeast strains? Force carbonated by the CO2 generated during fermentation?

    As an avid homebrewer I find it gimmicky and not really in the spirit of homebrewing but I'm tempted to purchase one just to see the instructions.
    PortLargo likes this.
  2. Soneast

    Soneast Pooh-Bah (1,635) May 9, 2008 Wisconsin

    Sounds questionable to me. They can't even proofread their own website. If you want craft beer, buy some at the store. If you want to homebrew than man up and homebrew, why must everybody try to make it as easy as possible, to the point where it can hardly be considered homebrewing? Probably targeting the "entitlement" generation, I suppose. They want to homebrew but it sounds too hard, and they might have to learn something to be successful at it.
    Avelasquez80, MrOH, JamesMN and 3 others like this.
  3. ssam

    ssam Initiate (0) Dec 2, 2008 California

    I once saw an ad for a homebrewing variant that used a coffeemaker instead of a mash and boil and then you bottled in mason jars. Maybe this is that.
  4. wspscott

    wspscott Initiate (0) May 25, 2006 Kentucky

    I'm calling BS on the whole thing :slight_smile:

    It sounds like a hopped extract kind of thing and they are ignoring any actual fermentation times, so heat water, add extract, ... profit?
    inchrisin likes this.
  5. HerbMeowing

    HerbMeowing Maven (1,259) Nov 10, 2010 Virginia

    No question beer can be made in seven days.
    No question it will taste like shit.
  6. machalel

    machalel Initiate (0) Jan 19, 2012 Australia

    Hopped extract w/ alcohol, just add yeast to carb maybe?
  7. GreenKrusty101

    GreenKrusty101 Initiate (0) Dec 4, 2008 Nevada

    Or give you the shits...once made a hefe in a week just to see if I was drinkable, but put milk of magnesia to shame : )
  8. inchrisin

    inchrisin Initiate (0) Sep 25, 2008 Indiana

  9. inchrisin

    inchrisin Initiate (0) Sep 25, 2008 Indiana

    I love the sites that say, "You're gonna` make fuckin` beer, brah! Throw it in the microwave, throw it in the fridge, and you're done, dude!"
    Lukass likes this.
  10. DrewBeechum

    DrewBeechum Pooh-Bah (1,818) Mar 15, 2003 California

    Not to argue that what the intentionally vague product is attempting to push isn't swill, but it is legitimately possible to turn beer around that tastes great, doesn't give the ability to prodigiously worship the throne, etc in 5-7 days. I do just that very thing a fair number of times a year.
    ericj551 and billandsuz like this.
  11. billandsuz

    billandsuz Pooh-Bah (1,951) Sep 1, 2004 New York

    if you like anything from the Pugsley system, or have an interest in Ringwood yeast than yeah it's possible to get beer in a few days. Pugsley says something like "3 days grain to glass". it's not shitty beer, but it isn't world class either. Diacetyl bombs. there is a place in the world for fast turn around.

    as for this BS concept, ready to drink in 7 days is besides the point. and bottle carbing anything that fast is just nonsense. that won't happen. 10 minutes to brew? come on, no brewer needs to see the system to know it is bull shit..

    more power to them... junk like this is sold at bed bath and beyond. it's not homebrewing any more than using an easy bake oven makes you a pastry chef.

  12. rfgetz

    rfgetz Pooh-Bah (2,523) Nov 14, 2008 New Jersey

    "Fun Fact: This amazing beverage will go amazing when paired with fresh oysters on ice. "

    Sign me amazing up!
  13. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,169) Dec 15, 2005 Pennsylvania
    Pooh-Bah Society

    Drew, which yeast strain(s) do you use for your quick turn around beers?

    Do you do anything different from a brewing process perspective for these beers?

    Do you think there is a benefit beer quality wise to produce a beer that is ready to drink in 5-7 days?

  14. GreenKrusty101

    GreenKrusty101 Initiate (0) Dec 4, 2008 Nevada

    Sounds pretty shitty to me
  15. GreenKrusty101

    GreenKrusty101 Initiate (0) Dec 4, 2008 Nevada

    Doesn't quite sound like an endorsement : )

    I thought that expression referred to barfing : ) (or... praying to the porcelain god)

  16. Doomsayer52

    Doomsayer52 Initiate (0) Nov 29, 2014 California

    This is sad.

    I guess it was only a matter time before a company did something like this to take advantage of the market. I assume it will fizzle out quickly enough, though.
  17. Avelasquez80

    Avelasquez80 Initiate (0) Jul 9, 2015 Texas

    They don't even explain how it is that their beer is made other than, "buy it and find out" and whenever you don't like it or find out that it tastes like shit, try and get a refund from us and go through that hassle...oh hello, here's another keg on your doorstep....

    just go out and buy a kit and make it yourself...will taste a hell of a lot better and you'll learn a new hobby that you will enjoy for a long while.
  18. billandsuz

    billandsuz Pooh-Bah (1,951) Sep 1, 2004 New York

    the last hipster pos brewery in a box took a half hour to make freakin' awesome beer. so this is progress.

    ok, I was stupid and wasted 10 precious minutes of my life that i'll never get back.
    looks like you ferment in the fridge, and the primary lasts 7 days. it must carb in the can.

    not sure how much fermentation will get done in 7 days in my fridge. wouldn't surprise me if they are using distillers yeast, aka Turbo or DADY.

    we will never find out though because I'd sooner get run over by a train.

    Lord help me.
    corbmoster, machalel and Avelasquez80 like this.
  19. PortLargo

    PortLargo Pooh-Bah (1,665) Oct 19, 2012 Florida

    The domain has a .me suffix . . . that's Montenegro. Everyone knows Monetenegro: it used to be part of Serbia which used to be part of Yugoslavia which used to be something or other. So when you think of craft beer does anyone automatically conjure up an image of a Montenegrin sipping a cool one? Probably Not.

    Oddly, this Monetenegrin(s) has US ties, because the domain is registered to an El Segundo address. Here's domain headquarters for this groundbreaking new beer brewing technique (I'm not making this up):

    So when you yearn for a delicious beer is it standard procedure to head to your nearest Dog Daycare Center? Probably Not.

    Looking at their website; I see if you pay a monthly fee of 40 bucks you are allowed to buy one Brew Kit for the reduced price of $55. That seems like a rip-off 'til I read the find print: It will make 5 liters and you get 3 free coasters!

    In a way I like start-ups like this . . . makes my dumbest ideas seem brilliant in comparison. So for the OP, here's a "like".
  20. Lukass

    Lukass Pooh-Bah (2,665) Dec 16, 2012 Ohio

    I'd honestly feel like I was cheating if a process were this damn simple: "Pour in our ingredients, add water, refrigerate, and BOOM! You've got beer"

    building a recipe, going out and getting the shit yourself, dedicating some time and sweat into the process, waiting at least a month, and then reaping the rewards with a great beer that you know you spent a lot of effort on is the reason WHY I brew...

    You cannot be comfortable calling yourself a "backyard legend" by making this liquid. It just wouldn't be right.
  21. DrewBeechum

    DrewBeechum Pooh-Bah (1,818) Mar 15, 2003 California

    Interestingly, that place is located really close to my office. Maybe I should swing by and say "hi!"

    Jack - all your questions and more answered here - Express Brewing - Speed Brewing from Grain to Glass in Less Than 10 Days (C'mon you knew I was going to have something written up) :slight_smile: But the real upshot is lower gravities - cleaner, very floc happy yeasts in tremendous health and judicious use of crashing and fining. Do you gain anything by doing it faster besides more beer throughput - good question, I don't think there's a quality improvement, but when done right I don't think you get the degradation many folks seem to expect. Truthfully, in this day and age of yeast health and people doing things correctly - there's really no reason to be sitting on your beer for 3-4 weeks if you're not doing something outsized.

    Oh, I endorse the final product. I've dropped 5 day milds and 7 day IPAs and Saisons on people with rave reviews

    I'm rather catholic with my application of thrones.
    SFACRKnight and JackHorzempa like this.
  22. Brew_Betty

    Brew_Betty Initiate (0) Jan 5, 2015 Wisconsin

    Two weeks grain to glass is my fastest 7% beer. 4 day ferment. 3 day rest. 7 day keg carb. It tasted fine at 2 weeks, but it tasted better at 3 and 4 weeks. Then it was gone!
  23. PortLargo

    PortLargo Pooh-Bah (1,665) Oct 19, 2012 Florida

  24. LakesideBrewing

    LakesideBrewing Zealot (568) Dec 1, 2013 Massachusetts

    Their site reads like an infomercial.
  25. SFACRKnight

    SFACRKnight Grand Pooh-Bah (3,142) Jan 20, 2012 Colorado
    Pooh-Bah Trader

    @drewbage ... I am curious what Catholic thronage is...
    CurtFromHershey likes this.
  26. telejunkie

    telejunkie Savant (1,095) Sep 14, 2007 Vermont

    These types of things have been around for decades. I remember in '99 working at a biochem lab and the PI came in one day with a bag whose instructions were: 1) open valve and fill bag with 1.5 gallons water 2) pour yeast into the valve 3) shake and hang in closet 4) come back 7 days later and pour your finished beer through the valve

    I think you can guess how the beer tasted...I wasn't even 21 yet and wouldn't drink that shit. PI seemed proud of the ingenuity of the bag makers though...
  27. Ilanko

    Ilanko Initiate (0) Aug 3, 2012 New York

    Give me a beer :slight_smile:
  28. NickTheGreat

    NickTheGreat Maven (1,324) Oct 28, 2010 Iowa
    Society Trader

    You see these things from time to time. But 10 minutes???

    What would happen if you took a beer, and took it down to a concentrate? Then this thing basically dilutes that concentrate down, and the 7 days is just champagne yeast carbonating it up? Or something like that?

    I don't see the void it is filling though. If homebrewing is too much work just go to the beer store and buy beer that takes 0 minutes and 0 days for you to brew. Because, really, extract brewing is pretty damn easy, and you're still (kinda) brewing.
  29. DrewBeechum

    DrewBeechum Pooh-Bah (1,818) Mar 15, 2003 California

    Catholic throneage would be the pope's special chair. catholic thronage is a little more universal. :slight_smile:
  30. TheGr8Sarcasmo

    TheGr8Sarcasmo Initiate (0) Apr 3, 2015 Indiana

    What kind of yeast ferments at 36 degrees in 7 days?
  31. TheGr8Sarcasmo

    TheGr8Sarcasmo Initiate (0) Apr 3, 2015 Indiana

    so, looking at this picture


    It seems like all you do is add your extract, add hop extract (liquid) and add boiling hot water, stir?, cool and add yeast (if I had to guess). Then you put it in the fridge and ferment (not sure how that works). Seems like a nicely packaged product that will dupe some rubes, but it isn't going to be great beer. or even good beer.
  32. monkeybeerbelly

    monkeybeerbelly Initiate (0) Dec 6, 2012 New York

    ya this got me thinking too. also what about carbing?
  33. ssam

    ssam Initiate (0) Dec 2, 2008 California

    I kinda want that.
  34. GreenKrusty101

    GreenKrusty101 Initiate (0) Dec 4, 2008 Nevada

    Yes, however "worship the throne" connotes being prostrate before the throne...not sitting on it : )
  35. Seacoastbrewer

    Seacoastbrewer Initiate (0) Jun 5, 2012 New Hampshire

    This product might actually be useful in prison. Could make a great companion fermenting next to the prison wine in the toilet tank.
    PortLargo likes this.
  36. ericj551

    ericj551 Initiate (0) Apr 29, 2004 Canada (AB)

    Pugsley standard is 7 days grain to glass. 3-4 fermenting, 2-3 days crash cooling, 1 day "conditioning" (read: fining), filter and package. Works great if you don't mind a ton of diacetyl.
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