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Artisanal Brewing Ventures to Open Location in Charlotte, NC

Discussion in 'Beer News & Releases' started by Keene, Aug 24, 2017.

  1. Keene

    Keene Editorial Director (871) Sep 11, 2009 Washington

    Charlotte, North Carolina (August 29, 2017) – Having joined forces under the Artisanal Brewing Ventures (ABV) umbrella in 2016, Southern Tier and Victory is now currently ranked 13th overall in total annual production among craft breweries. Now the two brewers are teaming up in the Queen City to create a truly unique brewery experience. Located in Charlotte’s Lower South End neighborhood, this family of breweries will open a one-of-a-kind concept on the corner of Yancey Rd. and Old Pineville Rd.

    The 28,000 sq. ft. facility will feature a production brewhouse, fermentation cellar and packaging lines, a fully equipped quality assurance lab, an expansive tasting room, a front patio with skyline view, indoor/outdoor private event space, a flexible beer garden and ABV’s corporate offices. Its anticipated total capacity of nearly 700 guests and will feature a custom-built 25BBL brewhouse from JV Northwest as well as a packaging hall.

    Within this brewhouse, Southern Tier and Victory will craft new innovations specific to Charlotte and the Carolinas. These beers will be poured locally, allowing for incubation of new brands, some of which may become regional releases. Southern Tier and Victory brewers will work together on in-house collaborations. In addition to these innovations and collaborations, guests can expect to sip favorites from each brand such as Southern Tier’s Nu Skool IPA and Pumking alongside classic Victory beers like Golden Monkey and Prima Pils. Craft beer fans can expect the same commitment to quality and relentless innovation that Victory and Southern Tier have come to embody.

    Artisanal Brewing Ventures CEO, John Coleman notes, “It’s an exciting time here at ABV. With our commitment to the east coast, Charlotte was a natural choice for this expansion. Charlotte is a world-class city with a thriving craft beer community and great quality of life. Having already opened a corporate office and created nearly a dozen jobs in the state, we’re excited to hire in excess of 100 more full and part time employees. We can’t wait to open our doors and deepen our roots in one of our favorite beer-loving cities.”

    The decision to choose the Charlotte location was based on a number of factors. Charlotte’s central east coast location has seen a major influx of relocation from Southern Tier and Victory’s core markets of Pennsylvania, New York, New Jersey and Ohio. The Lower South End neighborhood is rapidly turning into a major destination with thriving entertainment, beverage and dining options. The location is conveniently accessible by public transportation by way of Charlotte’s light rail and will feature a unique pick-up/drop-off driveway for ridesharing travelers.

    “Our team at ABV is excited for the opportunity to be a part of the burgeoning craft beer community in Charlotte. Victory has been in North Carolina since 2005 and Southern Tier entered in 2011. Since then it’s become one of our top states and one of our fastest growing, so it seemed natural to take that next step of laying roots here,” said Victory co-founder, Bill Covaleski.

    “There are a lot of great Carolina brewers doing justice to their craft and we look forward to furthering Charlotte’s local beer culture through collaboration and education. It is very important to us that we understand, respect, and reinforce the craft beer community in Charlotte. We will truly be in good company,” added Southern Tier co-founder, Phin DeMink.

    In Charlotte, Southern Tier is distributed by Adams Beverages while Victory is distributed by Tryon Distributors. This project is made possible through the ongoing efforts of Architects Billy Algiere and Greg Zirkle of REDLINE Design Group, Erik Johnson and Jay Levell or White Point Partners, Hunter Barron (formerly CBRE) of HFF, Brian Bradley, Jr. of CBRE, and Barringer Construction.

    About Artisanal Brewing Ventures
    Artisanal Brewing Ventures is located in Charlotte, NC and was formed by Phin and Sara DeMink and Ulysses Management LLC; a New York based family office, with the vision of creating a home for like-minded, best-in-class craft breweries in close partnership with their founders. Ulysses Management was founded 20 years ago by Joshua Nash as the successor firm to the pioneering investment firm Odyssey Partners, LP. Ulysses invests in profitable, well-established companies with tangible, competitive advantages with the goal to build long-term value that benefits all stakeholders. To learn more about Ulysses Management please visit www.ulyssesmgmt.com.

    About Southern Tier Brewing Company
    In 2002, Phin and Sara DeMink founded Southern Tier Brewing Company in Lakewood, New York with the vision of reviving the practice of small batch brewing to a region rich in brewing tradition. Following several expansions from 2009 through 2013, Southern Tier now ships over 100,000 barrels annually to 33 states to meet growing demand for Southern Tier’s diverse portfolio of innovative beers that embody the spirit of American craft brewing. In 2015, Southern Tier Distilling Company was formed to create innovative small batch spirits using unique local ingredients under a New York farm distilling license. To learn more about Southern Tier Brewing Company please visit www.stbcbeer.com.

    About Victory Brewing Company
    Headquartered in Downingtown, PA, Victory Brewing Company is a craft brewery founded by Bill Covaleski and Ron Barchet. In 1996, Victory opened its doors to serve full-flavored, innovative beers melding European ingredients and technology with American creativity. By 2014 Victory outgrew the original Downingtown brewery and opened a second brewery in Parkesburg, PA. Victory operates three brewpubs; the original Downingtown site, Victory at Magnolia in Kennett Square and Parkesburg featuring self-guided brewery tours. Victory products are distributed to nine countries, 35 states across the US, plus Washington, DC and Puerto Rico. To learn more about Victory Brewing Company please visit www.victorybeer.com.

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    Pete9094 likes this.
  2. JackHorzempa

    JackHorzempa Poo-Bah (3,851) Dec 15, 2005 Pennsylvania

    I took note that this new facility will have a packaging line. I wonder how they will brand the bottled/canned beers from this location? Will it be Southern Tier/Victory or something else (e.g., ABV branding)?


    @rotsaruch @Starkbier
  3. jesskidden

    jesskidden Meyvn (1,410) Aug 10, 2005 New Jersey

    Go big or go home. You can usually pick up used brewing capacity for 10¢ on the dollar and there's enough room for all the fancy stuff - "expansive tasting room, a front patio with skyline view, indoor/outdoor private event space, a flexible beer garden" :rolling_eyes:
    jmdrpi and zid like this.
  4. Squire

    Squire Poo-Bah (2,120) Jul 16, 2015 Mississippi
    Society Trader

    Gotta admit, I am in favor of Beer Gardens.
  5. rgordon

    rgordon Champion (892) Apr 26, 2012 North Carolina

    In the article is the line, "allowing for incubation of new brands". It is also interesting that Victory and Southern Tier are managed by different wholesalers across the state. Tryon handles Victory statewide and Southern Tier by multiple wholesalers. This venture is very interesting. I'll definitely check it out at some point.
  6. hopfenunmaltz

    hopfenunmaltz Meyvn (1,404) Jun 8, 2005 Michigan

    Does used equipment go for a dime on the dollar today? That is not what I have been told by industry friends.
  7. jesskidden

    jesskidden Meyvn (1,410) Aug 10, 2005 New Jersey

    Oh, yeah - I can see that for equipment sized for "small" breweries but the last few "large" (multi-million bbl.) complete breweries that sold - Diageo>BBC in eastern PA, City buying ex-Schlitz/Stroh/Coors Memphis - were relative bargains considering their capacity. Part of that was condition (both new owners had to put a lot of money into upgrading the facility) but also the fact that there are few US brewers who can use a brewery of that size.
    FonyBones likes this.
  8. hopfenunmaltz

    hopfenunmaltz Meyvn (1,404) Jun 8, 2005 Michigan

    Ah, big breweries, I see.

    Most of the used equipment for craft sized breweries has been going for almost new, I have been told. No waiting 6 months to a year or manufactures to make it.

    Some brewhouses are very well traveled. :wink:
  9. rgordon

    rgordon Champion (892) Apr 26, 2012 North Carolina

    I'm curious as to the fate of the property and equipment at the closed Miller facility in Eden, N.C. It's a huge place that brewed lots of beer for many years. And the old Schlitz and later Strohs brewery in Winston-Salem? Another massive place. That equipment would hopefully be able to be reused somewhere.
  10. hopfenunmaltz

    hopfenunmaltz Meyvn (1,404) Jun 8, 2005 Michigan

    Small brewhouses fit on a truck and can go down the road no problem.

    Large ones are a problem, latter tuns are too wide, and I know a few had to be shipped at night, as the extra wide load requires police escorts and so one.

    Does anyone know of a large capacity brewery that was moved?
    drtth and rgordon like this.
  11. drtth

    drtth Poo-Bah (3,752) Nov 25, 2007 Pennsylvania

    No. If it's large enough it might not get moved at all. In this thread (which I think you will recall)


    and the linked article about Genesee shipping in new fermentation tanks using the Erie Canal, they did so in part because the tanks were too wide to get an over the road permit.
  12. jesskidden

    jesskidden Meyvn (1,410) Aug 10, 2005 New Jersey

    Within in the US - I can't think of one. But after Paul Kalmanovitz/S&P bought Pabst, he did make it part of his business plan to dismantle some Pabst's facilities and ship their equipment to China - where Pabst had a joint venture, IIRC. There used to be a picture on the now defunct Falstaff fan website that had a Pabst kettle - I think from Newark, NJ - sitting rotting among the weeds in a field in China.

    Of course, some of the equipment was just too big to move (it usually means knocking down exterior walls to get it out) - the Pabst Milwaukee kettles sat unused for two decades and now are sadly just decor for a hotel build in the old brewery.

    Of course, overcapacity plagued the industry in the last decades of the 20th century in the US. I count something like 20 different million-plus barrel capacity breweries that are now closed that were in operation in the 1980s owned the then-Big Six and their subsidiaries.
  13. hopfenunmaltz

    hopfenunmaltz Meyvn (1,404) Jun 8, 2005 Michigan

    One German brewery that I toured had lagering tanks assembled (welded) in place. The 400 year old Keller had no way to get the tanks in, or out once assembled (they could be cut up).

    Bell's brought most of the brewhouse from the manufacturer in WI across lake MI on the Badger Ferry. The latter tun had to be trucked at night, over several nights.
    drtth likes this.
  14. kexp

    kexp Initiate (154) May 10, 2007 North Carolina

    Pretty excited for the ABV facility to open up here in CLT..
    Fat Head's is next!
    Lonestar9 and Andy311x like this.
  15. herrburgess

    herrburgess Meyvn (1,079) Nov 4, 2009 South Carolina

    Went to Olde Mecklenburg recently and the brewer told me the Victory facility is going to be more or less across the street from Olde Meck and their popular beer garden. That area really has exploded, but will folks choose Victory's beers (and atmosphere) over -- or even in addition to -- Olde Mecks when going out on the town? Seems like a risky gamble to me