As the craft beer landscape continues to shift, Dale’s Pale Ale gets a new look "Gone are the mountains and the words “Rocky Mountain Pale Ale.” The whimsical “Oskar Blues Brewery” font has also been cleaned up and transformed into an easier-to-read logo, situated on a rectangular shield at the bottom of the can. You’ll see new cans and packaging for Oskar Blues’ other beers, too. Old Chub, the brewery’s Scotch ale, now dons a blue, green and red Scottish tartan. Mama’s Little Yella Pils, the Bohemian Pilsner, has been given a retro, 1970s vibe in orangish-yellow, while the G’Knight Imperial Red IPA has a simple green motif featuring a forest of trees." https://theknow.denverpost.com/2020/01/10/dales-pale-ale-rebrand/231769/ Every middle-ager wants a make over Decent article/press release about changing to stay noticed and relevant "That innovation led to popular new products like ... Wild Basin, a line of hard seltzers." Of course they did I prefer SN PA over Dale's. Mama's is a pretty good pils, but it doesn't scream 1970's.