Sure you're not confusing Ballantine XXX Ale with Ballantine India Pale Ale? The XXX was typically priced in the "premium" level (i.e., equivalent to the national flagships like Bud, Schlitz, Miller) or sometimes a bit higher outside the northeast, while the IPA was among the most expensive domestic beers on the market (perhaps only Michelob was more expensive in most regions at the time), in part, obviously because of its famous "Aged in Wood One Year" brewing method. Of course, prices varied greatly state-to-state, depending on taxes, local competition, types of legal beer vendors (liquor stores vs. grocery stores), sales, etc., but in 1964 in the official NJ State Price List, Ballantine India Pale Ale sold for a minimum of $5.58/cs (and that was returnable bottles - typically cheaper than "throw-aways" or cans). That is compared to $4.40/cs for Ballantine Ale, $4.65/cs for Budweiser, or $3.40/cs for Yuengling Premium. Outside it's home region, in Wisconsin, in the late 1950's, BIPA went for $6.60/cs, while the national premium brands sold for around $3.30/cs. Those prices for BIPA are the equivalent of a case going for $42 - 53 (respectively) today, according to the BLS Inflation Calculator.