Ballast Point beer name changes

Discussion in 'Beer News & Releases' started by Brent212, Apr 19, 2016.

Thread Status:
Not open for further replies.
  1. Brent212

    Brent212 Pundit (868) Jan 13, 2014 California
    Trader

    Looks like they're moving away from the fish names.

    [​IMG]
     
  2. Hophead717

    Hophead717 Initiate (0) Oct 21, 2011 Massachusetts

    That's a $1,000,000,000 name change
     
  3. Brolo75

    Brolo75 Initiate (0) Aug 10, 2013 California
    Deactivated

    I wonder if this will also include their other beer names such as Sculpin and Big Eye.
     
    VABA and ebin6 like this.
  4. oldn00b

    oldn00b Initiate (0) Feb 23, 2015 Virginia

    As a rehearsed Michael Scott might say - the timing is nothing short of predominant.
     
  5. balmand

    balmand Initiate (0) Oct 18, 2015 New Jersey

    A case of don't fix what isn't broken. If the names were better I'd think otherwise, but they're extremely generic. Hopefully Sculpin remains the same.
     
  6. MacMalt

    MacMalt Grand High Pooh-Bah (6,246) Jan 28, 2015 New Jersey
    Pooh-Bah Trader

    Interesting. These are two styles which I don't believe have any historical association with California. I don't see any obvious marketing benefit to this change, which if anything refutes BP's branding. But then, BP can afford to hire lots of marketers far smarter than I.
     
    Groenebeor likes this.
  7. BrokenEdge

    BrokenEdge Initiate (0) Dec 15, 2015 Pennsylvania

    I saw this on Facebook, not sure how I feel about it. I think the aquatic theme is a strong brand that BP has developed...it works with the names, the brewery location, and their art. These names are generic and don't continue the theme at all. I guess I can see them worrying that the fish theme might turn some people off, or maybe they're trying to be more descriptive about their styles. But still, I'm sad at the thought of them moving away from the fish names.
     
  8. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,069) Dec 15, 2005 Pennsylvania
    Pooh-Bah

    This reminds me of an old Saturday Night Live skit about NBC changing their logo:

    “On the January 10, 1976 edition of NBC's Saturday Night (now Saturday Night Live), Weekend Update host Chevy Chase and Gilda Radner mocked the new logo and its $1 million design cost (at the end of Chase's comments, Radner appeared as the "Dancing 'N'", with an NBC logo-shaped costume covering her head and upper torso).”

    They changed from the Peacock to just a “N” and that costed them $1 million?:grimacing:

    Cheers!
     
    swolepeer, donspublic and lester619 like this.
  9. WiscoTerr

    WiscoTerr Initiate (0) Feb 20, 2014 Colorado

    These are two accessible beers/styles for people not deep into craft beer. Makes sense to change the name to something easily grabbed from the shelf from those not "in the know". My guess is the majority here don't drink either of these two.

    No way will they change Sculpin, Dorado, VaS etc.
     
    CaptainPiret and madtrixter787 like this.
  10. otispdriftwood

    otispdriftwood Initiate (0) Dec 9, 2011 Colorado

    Apparently, the marketing department thinks there's no way fish names on beer are going to appeal to the masses. Chelada, anyone?
     
  11. johnInLA

    johnInLA Pooh-Bah (2,274) Jun 12, 2005 California
    Pooh-Bah Society Trader

    Maybe, California IPA and Another California IPA sounds awfully catchy.

    Besides who wants to confuse the mass market with fish names.

    Sorry for the sarcasm, but I am unimpressed by this.
     
  12. raynmoon

    raynmoon Initiate (0) Aug 13, 2011 Colorado

    These name changes aren't for you guys. Let's not be dumb here.
     
  13. Cameron_como

    Cameron_como Initiate (0) Jan 31, 2015 Missouri

    For those of you who have had it, how much of a Pale Ale was BPs Pale? Kind of weird for a Pale Ale to be rebranded as a Kolsch.
     
  14. hopnado

    hopnado Initiate (0) Aug 13, 2014 Michigan

    Anyone figure out the BP six pack price thing yet? Maybe if they lowered the price the beer wouldn't turdify on shelves
     
  15. Urk1127

    Urk1127 Initiate (0) Jul 2, 2014 Pennsylvania
    Trader

    55° is warm for an amber. No?
     
    dexterk1 and rjd722 like this.
  16. Urk1127

    Urk1127 Initiate (0) Jul 2, 2014 Pennsylvania
    Trader

    I believe it was always in the kolsch style. I found it to be very bready and sweet. Almost no hops for me. Especially if they use kolsch yeast, Idk if they do, its a better representation than calling it a pale.
     
    sludgegnome and drtth like this.
  17. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania

    It always was a Kolsch style pale ale but people had to read the fine print to figure that out. That's probably why they changed the name. Too much confusion. Perhaps the third name change will work better for them.

    Be interesting to know if the ratings go up now that folks can more quickly and easily tell it's a Kolsch style rather than an APA. :-)
     
  18. Jlabs

    Jlabs Pooh-Bah (2,558) Nov 11, 2013 New York
    Trader

    Name changes are not important to me..it's what's inside the bottle that I care about..keep that the same and we are good to go
     
  19. ctylinebeer

    ctylinebeer Initiate (0) Jun 22, 2015 Pennsylvania

    They will never change the name of Sculpin IPA. They've been bought but they negotiated with being still having free reign over their brewery. They still operate over their breweries and still have the ease of distribution.
     
  20. rgordon

    rgordon Pooh-Bah (2,605) Apr 26, 2012 North Carolina
    Pooh-Bah

    We knew that the Pale Ale was more like a golden ale, and a bit Kolsch-like. The Pale Ale struggled to sell in a market craving big, strong beers. Renaming Pale Ale as Kolsch is a great seasonal and permanent move.
     
  21. rgordon

    rgordon Pooh-Bah (2,605) Apr 26, 2012 North Carolina
    Pooh-Bah

    Did you regularly buy Ballast Point Pale Ale? It has never been like many excellent American Pale Ales. Labelled as a Kolsch, BP Pale Ale should sell better. Are they tweaking the recipe?
     
  22. SteveSexton203

    SteveSexton203 Initiate (0) Feb 19, 2014 Connecticut

    This "Pale Ale" has always been a "Kolsch." All they simply are doing is putting kolsch now on the can. The beer is still the same.
     
  23. tillmac62

    tillmac62 Pooh-Bah (2,773) Oct 2, 2013 South Carolina
    Pooh-Bah

    Big companies have big marketing departments. That big department has to at least appear to be doing something, so...
     
  24. jmdrpi

    jmdrpi Grand High Pooh-Bah (7,493) Dec 11, 2008 Pennsylvania
    Pooh-Bah Society

    It appears that they think the word "California" has some kind of marketing value?
     
  25. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania

    It always was (in the fine print) labeled a Kolsch style. The name change brings that up front and centered.
     
    dennis3951 likes this.
  26. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania

    Satisfies (?) the BAs who loudly shout that Kolsch can only be brewed in the Koln area of Germany.
     
    MichialTanner1 likes this.
  27. rgordon

    rgordon Pooh-Bah (2,605) Apr 26, 2012 North Carolina
    Pooh-Bah

    I had forgotten that, but it wasn't my type of "Kolsch". I still wonder if the recipe will be changed at all?
     
  28. drtth

    drtth Initiate (0) Nov 25, 2007 Pennsylvania

    Actually I'd like see them improve the recipe since I've had Kolsch and Kolsch-style beers I liked better.
     
    rgordon likes this.
  29. Oktoberfiesta

    Oktoberfiesta Initiate (0) Nov 16, 2013 New Mexico

    I believe they want to market BP globally as that "sunny beach California dreamin' " brewery. I see where they're coming from. Now at every tap they have strong holded (holding corona prices hostage), your average consumer will see these "California" themed beers. It truly fits in the theme that Corona tries to play with their commercials and whole marketing campaign.

    Can one even include a state name in a trademarked name of a beer?
     
  30. Dan_K

    Dan_K Initiate (0) Nov 8, 2013 Colorado
    Trader

    Absolutely. Not only that, but a city as well. Great Divide Denver Pale Ale, for example.
     
  31. hophugger

    hophugger Grand Pooh-Bah (3,268) Mar 5, 2014 Virginia
    Pooh-Bah

    Don't understand the name changes unless they feel that they will boost sales. I thought the original names were just fine........
     
  32. zid

    zid Grand Pooh-Bah (3,036) Feb 15, 2010 New York
    Pooh-Bah Society Trader

    I rarely buy Ballast Point, but when I do, it's usually one of these two... and I'm in "deep" but perhaps not a majority. :slight_smile:
     
  33. dennis3951

    dennis3951 Initiate (0) Mar 6, 2008 New Jersey

    Good point I never tried their pale ale it seemed just another pale ale. Now that I know it's a Kolsch I'll pick some up.
     
  34. zid

    zid Grand Pooh-Bah (3,036) Feb 15, 2010 New York
    Pooh-Bah Society Trader

    Due to the brewery and packaging, it's easy to go into this beer expecting an "American pale ale," but when tried "blind" it reveals itself to be better than that. It's not a bad kolsch-esque beer. I've had other American kolsches that were more pale ale-ish than this one. I know you like Schlafly's, and personally, I like Schlafly's better.

    I think it might have been more dominantly labeled a kolsch two packaging iterations ago... but I can't remember exactly. As has been stated, this switch is really a switch between the title and the subtitle/fine print... since it still says "pale ale."

    Pale ale was a bad fit. A real kolsch isn't an ale, and consumers looking for a typical "American pale ale" would be let down.
     
  35. MikeP64

    MikeP64 Initiate (0) Jan 24, 2015 South Carolina

    I don't think they are changing all their beer names-just more of a retro reboot-would you get rid of 'sculpin'???IDTS....
     
  36. harsley

    harsley Savant (1,249) Jun 16, 2005 Massachusetts

    Not sure why they ever called a Kolsch a Pale Ale anyway...
     
  37. Davepoolesque

    Davepoolesque Initiate (0) Aug 25, 2012 Massachusetts
    Trader

    It's weird. As an APA I had no interest in it, but as a Kolsch, I want to pick it up and try it.
     
    evilcatfish and meefmoff like this.
  38. zid

    zid Grand Pooh-Bah (3,036) Feb 15, 2010 New York
    Pooh-Bah Society Trader

    Looking at images of old bottles is telling me that I remembered that wrong.
     
  39. StoutGuy29

    StoutGuy29 Initiate (0) Jun 9, 2015 Wisconsin

    The renaming of Calico seems silly.. But in all honesty, "Pale Ale" was not doing their Kolsch any favors. I'm not sure why they ever called it Pale Ale considering there's plenty of California breweries that clearly established what a "Pale Ale" was, so it's not like BP could have ever said that 'Pale Ale" means something different in Cali
     
  40. nerdboy19

    nerdboy19 Initiate (0) Sep 20, 2015 Korea (South)
    Trader

    Pale ale should definitely change it's name. Thought it was APA and man it was just a lager like kolsch.
     
Thread Status:
Not open for further replies.