I think the problem, from a consumer's POV, is should the market really be dictated by the handful of maniacs who are willing to spend obscene amounts of money on beer? When TG posted the $100 price for KBBS, I KNEW it would sell out immediately despite almost everyone on this site, and everyone I know personally, saying it was utterly ridiculous. This also happens with things like the Bourbon County release in Chicago. You can show up early in the morning the day it is released, wait in line a few hours, and get a full allotment. Yet, every year, people are there 24+ hours before the stuff goes on sale. I'd rather breweries not dictate their terms of sale based upon these individuals. Sure, it's easy to just, "WELL SUPPLY AND DEMAND YOU MORON." Which hey, I get. But we are now dealing with a landscape in beer where it's moving away from where it has ever been in the past. For people like me who have been involved with it for decades, it sucks to see, but I also understand the reality of it. I guess my underlying point here is there's a happy medium to be found here. $100 for a 12oz bottle is absurd for 99.9% of the craft beer drinking population. Pricing it at $10 would also be silly. I've begun a personal boycott of TG and I hope others do the same (which again, I doubt they will).