This topic rarely gets discussed but it's one that deserves some attention. I'm in beer sales for a craft brewer and see this all the time. I'll set the scene: Me - "Excuse me, what's the (insert bar name/made-up name here) Brown Ale? Bartender - "It's our special house beer." Me - "Oh cool. Do you guys brew here?" Bartender - "No, I think we get it from somebody or something." Me - *walk in the back cooler to discover it's just some brewery's regular beer, but they made a special handle for them with their silly name on it* This drives me crazy and it's not good for the industry. Most craft brewers put in a lot of work, money, time and support into building brands and brewing good beer. When a bar/restaurant agrees to carry your beer, they're essentially partnering with you to help grow your brand and to make some money for themself because, hopefully, those brewing efforts have reached a point where it helps the bar's rate-of-sale and brings them profit. When you see a "house beer", it's not because that's what the brewery wanted, it's because the bar's beer buyer has such a large ego, that they could care less about supporting a brewery and more about having their "fake" beer on tap. It's selfish. Some breweries cave to it because the volume is lucrative, but it does nothing for their brand. Oh, and it SUCKS FOR THE CUSTOMER! You don't know what you just paid for! Craft beer is about much more than just good tasting beer. And good craft beer has such a better story to tell than "Joe's Bar Brown".