Beer Gimmicks (Cans that change colors...?)

Discussion in 'Beer Talk' started by Smitty1988, Feb 21, 2013.

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  1. Smitty1988

    Smitty1988 Initiate (0) Oct 16, 2012 Arizona
    Beer Trader

    We all have seen these large brewers introduce gimmicky stuff instead of better beer ( Large mouth can, with vent hole. Twisty bottles that activate your pilsners flavor. And My favorite, A can that changes colors!! ) Who are they marketing this stuff to?
    Does packaging and bottle style get you to buy the beer, how about any gimmicks in the craft world?
  2. bccocx

    bccocx Zealot (553) Jan 13, 2007 Texas
    Beer Trader

    Most of the gimmicks I can think of are all done by BMC. And no, none of the gimmicks get me to drink their beer. These are all being marketed to people who regularly drink BMC and not craft beer. Some of the gimmicks are definitely aimed at binge drinkers (frats, college kids, etc.). Some are simply aimed at people that don't know any better. Why does Coors Light need to be super cold? Because it taste like shit when it gets warm. Wait - it always taste like shit no matter what the can looks like

    As far as craft beer goes, certain labels definitely catch the eye. The most important thing to me though is the style... not the color/shape of the bottle.
  3. Hanzo

    Hanzo Initiate (0) Feb 27, 2012 Virginia

    I just read that Sam Adams is redesigning the can for the Boston Lager so it more mimics drinking out of a glass.
  4. willbm3

    willbm3 Initiate (0) Feb 19, 2010 Massachusetts

    I love when Miller introduces the punch top can, essentially letting you shotgun the beer without jabbing your keys thru the side and then tells you to drink responsibly. I would rather have a craft innovation that helps me drink tasty beers slower
    19etz55, frazbri and Smitty1988 like this.
  5. Dools9

    Dools9 Zealot (518) Jul 5, 2011 Massachusetts

    When Coors Light is bordering freezing (like below 38 chilling on ice for a few days), it tastes like nothing to me. 100 degree day, its pretty refreshing. Once it gets even a bit warm its pretty narsty. That said, the gimmicks are stupid to say the least.
  6. ShanePB

    ShanePB Poo-Bah (1,663) Sep 6, 2010 Pennsylvania
    Beer Trader

    Gimmicky or not, I must say I'm intrigued by the concept Sly Fox is going with on (some?) of their new cans:
    kuhndog, BigGene, Squidly and 2 others like this.
  7. Jose2412

    Jose2412 Initiate (86) Feb 25, 2012 Michigan

    If you just take a can opener to a can of beer it works great and doesn't leave a sharp edge.

    Im serious. Try it.
  8. pghlee

    pghlee Initiate (159) Feb 24, 2006 Georgia

    I collect cans so i welcome gimmicks and new innovations. keeps the hobby fresh
    docnose likes this.
  9. herrburgess

    herrburgess Meyvn (1,043) Nov 4, 2009 South Carolina
    Industry Beer Trader

    Magic bombers that increase the price-per-ounce?
  10. channels321

    channels321 Initiate (124) Apr 16, 2012 Texas
    Beer Trader

    pghlee likes this.
  11. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Beer Trader

    Try the new craft sippy cup. Available as soon as the distributors feel like sending them out.
  12. mecummins

    mecummins Initiate (0) Nov 16, 2012 Illinois

    I read this too. It seems like an awful lot of research and production $$$ for SA Larger.
  13. TheBeerAlmanac

    TheBeerAlmanac Savant (967) Mar 3, 2011 Kentucky
    Beer Trader

    Use a coffee straw. It'll take forever.
    Squidly likes this.
  14. beernut

    beernut Aspirant (294) Jun 6, 2008 New Jersey

    Kate the Great, Dark Lord Day, Darkness Day, Black Tuesday release, be part of our club and you get 1st chance to buy. This bourbon barrel aged beer is brewed once a year, limited production, come one come all, buy it before this rarity is sold out. Nah, no gimmicks here in the craft world.
  15. Pecan

    Pecan Devotee (421) Dec 20, 2012 Arizona
    Beer Trader

    I'm totally influenced by packaging, just not in the way that BMC would like. I think how beer is packaged says something about the brewery's attention to detail, reverence of the product, and general personality. Does it trump the flavor? Not a chance. Trash beer can be packaged nicely and great beer can come in crap packaging, but it's a clue that might get me to try one before another all other things equal.

    Marketing is crucial for any business that sells something and the craft industry is no different in this regard. We just happen to have our own flavor of marketing. The difficult part is either getting normal people to buy into craft marketing or finding marketing that influences the purchasing habits of both beer geeks and normal folk.

    Think about the last time you tried to convince a BMC drinker to drink one of your craft brews. You probably had to pseudo-market craft to them on terms that they identify with.
    cwreay90, sjverla and Smitty1988 like this.
  16. Longstaff

    Longstaff Initiate (0) May 23, 2002 Massachusetts

    "Creating" a glass proclaimed as new industry standard as a marketing tool for your latest collaboration beer.

    Wearing a cease and desist order as a badge of honor (and quite possibly gunning for one from the start) in order to gain attention from the press.

    Purposely limiting production of one-off's/specials to put "demand in front of supply"

    Breweries advertising the amount of hops added to a beer without telling you the batch size.

    Advertising IBU #'s.

    Cute animal mascots.

    Pricing beer way outside the range of industry equivalents.

    Wax top bombers & cork 'n caged 750's, box set trunks, etc.
  17. bccocx

    bccocx Zealot (553) Jan 13, 2007 Texas
    Beer Trader

    Unfortunately, we don't have events like that in Texas (beyond certain beers only being released at bars). I am willing to receive samples of all of those beers to see if the gimmick works. Consider me a lab rat.
  18. Vav

    Vav Aspirant (292) Jul 27, 2008 Illinois

    Barrel aging, wax dipping, citra hopping.
  19. herrburgess

    herrburgess Meyvn (1,043) Nov 4, 2009 South Carolina
    Industry Beer Trader

    You mean this?

    KevSal and Scalzo like this.
  20. sjverla

    sjverla Devotee (490) Dec 1, 2008 Massachusetts

    Thank you! I'm usually the first one that steps in to defend the role marketing on threads like these.

    Marketing spend ≠ inferior product. It can, but it's not a foregone conclusion.
  21. Tschnab

    Tschnab Defender (640) Aug 21, 2010 New York

  22. Scalzo

    Scalzo Aspirant (245) Feb 27, 2012 Illinois
    Beer Trader

    I have some RL glasses for trade

    bm me
  23. Daktah

    Daktah Initiate (0) Apr 13, 2011 Illinois

  24. beastmammoth

    beastmammoth Initiate (0) Oct 16, 2010 New York

    How are IBUs a gimmick??
  25. PeterJ

    PeterJ Initiate (69) Dec 5, 2012 California

    Ya they work. I've seen a group of guys buying Coors Light instead of Bud because the Coors said "super cold."

    They wanted the super cold beer, even though they were literally right next to each other on the shelf.
    mecummins likes this.
  26. HopCraverDave

    HopCraverDave Initiate (0) Feb 20, 2013 Ohio

    This was my question as well. I find the extra information very helpful when making decisions.
  27. DelMontiac

    DelMontiac Initiate (0) Oct 22, 2010 Oklahoma

    No, because packaging gimmicks are for the aforementioned dumbasses.
  28. UCLABrewN84

    UCLABrewN84 Poo-Bah (12,433) Mar 18, 2010 California

    That's pretty neat actually.
  29. StarRanger

    StarRanger Initiate (167) Nov 27, 2006 North Dakota

    Hot chili pepper in a clear bottle of beer:
  30. BlindSalimander

    BlindSalimander Initiate (93) Aug 16, 2010 Texas

    Remember Olde Frothingslosh? That gorgeous broad amidst a different color can everytime.
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