Beer Gimmicks (Cans that change colors...?)

This.

 

I have some RL glasses for trade

bm me

 

Gimmicks work. Coors even admits it's all smoke and mirrors. Find an angle and beat it into people's heads.

http://www.fastcompany.com/3000877/millercoors-took-taste-out-equation-and-made-cold-unique

 

How are IBUs a gimmick??

 

Ya they work. I've seen a group of guys buying Coors Light instead of Bud because the Coors said "super cold."

They wanted the super cold beer, even though they were literally right next to each other on the shelf.

 

This was my question as well. I find the extra information very helpful when making decisions.

 

Dumbasses.
No, because packaging gimmicks are for the aforementioned dumbasses.

 

That's pretty neat actually.

 

Hot chili pepper in a clear bottle of beer:

 

Remember Olde Frothingslosh? That gorgeous broad amidst a different color can everytime.