Beer labels: do they affect what you buy?

Discussion in 'Beer Talk' started by MES10, Jun 1, 2013.

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  1. BlastBeats

    BlastBeats Initiate (0) Mar 24, 2011 Illinois

    Interesting.. I never thought Two Hearted's label to be red-neck at all. In fact, the fish label is pretty cool imo and the nod to Hemingway is even cooler.
     
    mtomlins, bozodogbreath and jdklks like this.
  2. jdklks

    jdklks Initiate (0) Aug 9, 2007 Maryland

    Of course labels Effect what I buy: they tell me the brewery that made the beer, the style, the beer's name, and all sorts of other useful information. A shelf full of bottles without labels would be a hell of a box of chocolates to sort through.
     
  3. c2mcclel

    c2mcclel Initiate (0) Aug 22, 2012 North Carolina

    Olde Hickory has some pretty horrible labels, but they have amazing beers.
     
  4. jdklks

    jdklks Initiate (0) Aug 9, 2007 Maryland

    Definitely, the fact that Two-Hearted Ale pays homage to classic literature makes it so far from red-neck that only ignorance on the level of red-necks can fail to notice its classiness.
     
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  5. kenpo23

    kenpo23 Initiate (0) Oct 8, 2009 Massachusetts

    Prior to their recent overhaul??? Dude, their new labels suck too. :wink: (I know, I know, to each his own, just couldn't resist.)
     
  6. douginromeo

    douginromeo Initiate (0) Apr 1, 2013 Michigan

    I never really have let this affect me with beer. That being said, my wife and I both like wine, and we found when we were somewhat new to the wine world that the cooler the wine and label, the worse the contents of the bottle. I'm not saying this is true with beer, but that experience has forever cured me of label shopping!
     
  7. trixdout

    trixdout Initiate (0) Aug 12, 2011 New Jersey


    Kind of an ignorant statement wouldn't you say? This type of remark classifies you as a a$$ snob.

    Labels do play a part. If labels didn't mean sh*t, there would be no labels on any beer except a marking on the cap to tell you what brewery its from. Maybe we should not make our assumptions of a beer based on the label, but they can sure as hell deter you from purchasing the said beer.

    I'd be surprised if you take the same approach to food. Would you walk away from something that looks vile, but in all reality it may taste and smell amazing. You won't know unless you try it.
     
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  8. Belial

    Belial Crusader (425) Aug 9, 2005 Illinois

    hot and stupid without a doubt
     
  9. LukeH

    LukeH Initiate (0) May 5, 2013 Minnesota

    Something about Bell's Brewery's labels annoys me and has kept me from trying any of their beers. I don't know why; it's not exactly rational.
     
  10. CasanovaCummins

    CasanovaCummins Initiate (0) Jan 10, 2012 Nevada

    Labels are fun and interesting if done right.

    Even some of the weirdest and funniest Three Floyds labels can't keep me from liking their beers immensely.

    I'd say the price tag has more effect on me than just the label.
     
  11. CasanovaCummins

    CasanovaCummins Initiate (0) Jan 10, 2012 Nevada

    Evil? Sometime they are just downright funny in their own seriousness. It's a bit like Death Metal from Scandanvia. I mean those guys are just joking, right??
    I don't think a funky Jester King label will have me sacrificing babies anytime soon.
    I mean not right away.
     
  12. Apellonious

    Apellonious Pooh-Bah (1,814) Oct 25, 2008 North Carolina
    BA4LYFE Society Pooh-Bah Trader

    Labels are definitely a factor, especially if you have never heard of or tried that beer or another beer from that brewery. I would like to say I am "evolved" enough to not let it be a factor, but for unknown purchases the label is the thing that draws you in to take a closer look. Once you are checking it out, then beer style and price enter the equation. Of course, checking out this site helps with being "informed" in advance, but if I am scanning after a work day something needs to jump out to catch my attention. That being said, if a beer is great a beer is great, no matter what the label. Lessons learned on the flashy labels that turn out to be crappy beers.
     
  13. Ragnarok88

    Ragnarok88 Initiate (0) May 30, 2013 Minnesota

    Weyerbacher was the first thing that came to mind with the old comic sans text on the label. Before I got into craft beer I avoided Schell's, because I thought the animals on the front made it look like hick beer. Wasn't until I tried Emerald Rye that I learned they were making some pretty good stuff.
     
  14. jrnyc

    jrnyc Grand Pooh-Bah (3,012) Mar 21, 2010 New York
    Pooh-Bah Trader

    The only thing on a label that influences me is if the beer had a bottled on or enjoy by date.
     
  15. otispdriftwood

    otispdriftwood Initiate (0) Dec 9, 2011 Colorado


    Oh shit. So I'm really not worthy of Arrogant Bastard?
     
  16. ThirstyHrothgar

    ThirstyHrothgar Initiate (0) Jun 29, 2010 North Carolina

    I love Uinta's labels, esp the Black IPA desertscape. Colorful and minimalistic
     
  17. MES10

    MES10 Initiate (0) Jun 1, 2013 Maryland


    Judging from many of the replies here, it seems knowledgable BA's are indeed influenced by labels. To pretend marketing doesn't matter is just silly. But if you are right, all those folks on Madison Ave are wasting their time.
     
  18. MrGreengenes2

    MrGreengenes2 Initiate (0) Aug 9, 2008 Indiana

    I am influenced to an extent, but labels are certainly not the only thing I look at. I have always been drawn to the super refined, (snobby?) labels like FW or the high end Goose Island labels. I know it is wrong but I can't help but feel childish popping a bottle with a silly cartoon label. I certainly ignore the label if I think the beer is good.
     
  19. Broden

    Broden Initiate (0) Mar 22, 2010 Nevada

    On occasion it does. I usually go to the store knowing exactly what I want. But there are those occasions when I stroll in with no intention of buying anything specific...In this case I will browse and am often drawn to beers with aesthetically pleasing levels.. That's not to say I buy these simply because they look cool, but more then once I have purchased them after reading the label, or maybe pulling out the ol IPhone and doing some research. Two brewery's I had never heard of but now enjoy ate Clown Shoes, and Squatters. I was initially attracted to them by the labeling on there product.
     
  20. VeganUndead

    VeganUndead Initiate (0) Apr 25, 2012 Virginia

    I will purchase any beer no matter the quality that has a verbal or visual depiction of a zombie.
     
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