Beer menu at the Trophy Bar (House of Steins) in Detroit, circa 1950

Discussion in 'Beer Talk' started by BeRightBock, Jan 12, 2023.

  1. BeRightBock

    BeRightBock (0) Apr 27, 2007 New York

    A bar owner ahead of his time…
    [​IMG]
     
  2. JackHorzempa

    JackHorzempa (735) Dec 15, 2005 Pennsylvania
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    Given the breadth and quality of beers listed, I am surprised that Michelob was not on the menu.

    Cheers!
     
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  3. BBThunderbolt

    BBThunderbolt (1,530) Sep 24, 2007 Kiribati
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    What's the difference between a beer being "L'GE" and "Club"?
     
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  4. miwestcoaster

    miwestcoaster (910) Jan 19, 2013 Michigan
    Society

    My kind of bar. Currently in my House fridge
    Hamm’s
    Altes
    Michelob Lager
    Labatt Big Deal Golden Ale
    :beers:
     
  5. dcotom

    dcotom (1,330) Aug 4, 2014 Iowa
    Society Trader

    I could easily imagine trying to work my way through that menu board. It would've been glorious! (Of course, $11 was a lot of money back then...)
     
  6. steveh

    steveh (950) Oct 8, 2003 Illinois
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    Just a guess, but volume size based on the prices.

    L'GE probably Large. Never heard "club" before. @jesskidden ?
     
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  7. spicoli00

    spicoli00 (475) Jul 6, 2005 Indiana

    Pretty cool to see champagne velvet on there. Upland bought the rights and brew it now. It's a good pre-prohibition lager/lawnmower.

    I am confused though about Berghoff listed as Indiana. I'm assuming that is famous berghoff bar in Chicago. Maybe it was contract brewed in Indiana at the time? Had the same question about Carling but it looks like it was brewed in Ohio at some point.
     
  8. steveh

    steveh (950) Oct 8, 2003 Illinois
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    It was brewed for the restaurant in Indiana pre-Huber taking over -- possibly Falstaff?

    Once again, @jesskidden . I know he knows.
     
  9. PapaGoose03

    PapaGoose03 (1,275) May 30, 2005 Michigan
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    It's interesting that Blatz is 'featured' on tap, yet the bartender is pouring Blatz from the bottle.

    If the pic is from 1950, inflation was apparently flat back then - I was paying 25¢ for Bud, Blatz, etc. in the mid-60s.
     
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  10. spicoli00

    spicoli00 (475) Jul 6, 2005 Indiana

    They have a good amount of info on the website. The Berghoff brewery was in Fort Wayne. They didn't open the Chicago restaurant until later. Huber contract brewed for the restaurant and now Steven's Point contract brews it.
     
  11. JackHorzempa

    JackHorzempa (735) Dec 15, 2005 Pennsylvania
    Society

    I was going to make the same comment but I suppose having the beer and stein above the bar made for a 'better' photograph.

    It's all about marketing! :wink:

    Cheers!
     
  12. JackHorzempa

    JackHorzempa (735) Dec 15, 2005 Pennsylvania
    Society

    Good on you for having some Michelob! The Trophy Bar was lacking in this regard. :flushed:

    I read a post in a BA thread which seemed to indicate that Michelob will be discontinued sometime this year. If this is indeed the case, enjoy those beers while you can.

    Cheers!
     
  13. jesskidden

    jesskidden (630) Aug 10, 2005 New Jersey
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    I think some brewers (and, apparently, bars) used the term "club" for 7 or 8 oz. bottles. You know, 'cause "nip", "pony" and "split" weren't enough names for the little bottles.

    Yeah, the original US Carling facility (originally known as the Brewing Corporation of America) was in Cleveland.

    Yeah, after the Berghoff family sold the brewery to Falstaff, the beer brand bounced around quite a bit, before landing in Monroe with Huber. Walter in Pueblo, Colorado (related by family to the WI Walter IIRC), Leisy in Ohio,Tennesee Brewing Co., in Memphis and even Pearl in Texas (maybe after Falstaff/General bought Pearl in the late 1970s?) all canned Berghoff Beer.

    I can't recall now - but I don't think Huber brewed bottled/canned Berghoff, just draught, until after he bought back the brewery from those ex-Pabst execs, who sold the Augsburger brand to Stroh before selling Fred Huber back the brewery, with Berghoff as partner. I'd have to check a bit deeper.

    Interesting to see Duquesne. Never think of that brand as being in Michigan but it makes sense.
    They were pretty big in the 50s, largest brewer in PA, I think at the time.

    Hey, I've got one of those Carling Red Cap Ale oval signs (far left and far right).
     
    #13 jesskidden, Jan 12, 2023
    Last edited: Jan 12, 2023
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  14. steveh

    steveh (950) Oct 8, 2003 Illinois
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    It's Stevens Point now, not Minhas? I may have to look for it again.
     
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  15. milkshakebeersucks

    milkshakebeersucks (665) Feb 10, 2020 Maryland
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    The Breweriana on that wall is probably worth a small fortune today.
     
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  16. Toonces

    Toonces (0) Oct 25, 2005 New Jersey

    That's a pretty awesome picture!

    What I wouldn't give for some of those decorations...
     
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  17. NorsemanOne

    NorsemanOne (240) Sep 17, 2021 Utah
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    This is way cool! The wife's family is from Sweden. Going to make it a goal to find some Three Towns stuff now.

    Cheers!
     
  18. Giantspace

    Giantspace (625) Dec 22, 2011 Pennsylvania

    That bartender has some dirty fingernails……

    I did enjoy a Blatz when I was in Milwaukee at and old bar. Pretty tasty bottle of beer. Sat around with the owner for a bit. One of the oldest bowling alleys in America was in the basement. Think I paid $3 a bottle.


    Enjoy
     
    #18 Giantspace, Jan 12, 2023
    Last edited: Jan 12, 2023
  19. Papercut4

    Papercut4 (220) Dec 22, 2022 Wisconsin

    I love any excuse to use the inflation calculator! 25 cents back then was equal to $3.16 now. Seems pretty close!
     
  20. BBThunderbolt

    BBThunderbolt (1,530) Sep 24, 2007 Kiribati
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    Working folks rarely have clean hands.......
     
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  21. Jaycase

    Jaycase (0) Jan 13, 2007 Illinois
    Society Trader

    They even had typos in the 50s. :wink: But on a serious note, great photo, OP. Thanks for sharing.
     
  22. jmdrpi

    jmdrpi (1,775) Dec 11, 2008 Pennsylvania
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    I wonder what Danish "Imperial Stout"? And why more expensive than Carlsberg?
     
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  23. BBThunderbolt

    BBThunderbolt (1,530) Sep 24, 2007 Kiribati
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    Uh, "Imperial" bruhski. The crown didn't get rich by giving discounts.......
     
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  24. jmdrpi

    jmdrpi (1,775) Dec 11, 2008 Pennsylvania
    Society

    whoops, edit time is over. I meant to write "less expensive"
     
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  25. jesskidden

    jesskidden (630) Aug 10, 2005 New Jersey
    Society Trader

    Yeah, wondered that, too. My guess would be it was a 6-8 oz. bottle and was likely this stout, which I've seen advertised (no bottle size noted, unfortunately) in the post-War era in the US:
    [​IMG]
    Of course, the price list doesn't list it as a "Club" bottle...

    Wondered the same thing about Guinness Stout being half the price of most other European imports, then remembered the pic's "1950" date (when Guinness was brewing in Long Island City, NY) - and as the Detroit Free Press headline had noted in 1949:
    [​IMG]
    But, again, the price list says "Ireland"...

    I was kinda surprised at Champale being the most expensive US beer but checked my records and, yeah, even in NJ in the '60s, the official state list price of $6.50/cs made it more expensive than specialty - and better respected :wink:- beers like Ballantine India Pale Ale (Aged in the Wood for 1 Year), Prior Double Dark and all-malt Trommer's White Label.
     
  26. steveh

    steveh (950) Oct 8, 2003 Illinois
    Society

    No internet to look up them furrin words. :wink:
     
  27. AZgman

    AZgman (225) Dec 22, 2011 Arizona
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    Back in the day, "club" was a 7 or 8oz pour and "large" was a 12oz pour. At least it was in Connecticut.
     
  28. jesskidden

    jesskidden (630) Aug 10, 2005 New Jersey
    Society Trader

    Yeah, over the years I've found lots of old ads with mispelled beer brands. I've got a collection of about a dozen Valentine's Ale ads somewhere in my files.

    But the world wide web didn't always prevent errors. Still my favorite, post-internet, beer ad for misspelled beer brands. From a Bayonne NJ liquor store's website (probably around 10-15 years ago now):
    [​IMG]

    I've always assumed this ad might have been done over the phone, thus explaining Hearts, Bass L, Magic Cat and Whole Garden. :grin:
     
  29. steveh

    steveh (950) Oct 8, 2003 Illinois
    Society

    At least they remembered the trademarks. :grin:
     
  30. jesskidden

    jesskidden (630) Aug 10, 2005 New Jersey
    Society Trader

    Yeah, but who owns those, though? :grin:

    Those sound-alike (or, in the above case, "kinda alike") brands don't always have the greatest legal history. Sure, there are the century old Budweiser lawsuits:
    [​IMG]
    But the same didn't happen in the case of Korr's Steam-Brewed* Beer (coincidence or not? - The distributor who contracted the beer named it because they used the "Korr" of the hops :rolling_eyes:).

    [​IMG]

    * I guess Fritz Maytag figured he'd let Adolph Coors' legal team handle it.
     
    #30 jesskidden, Jan 13, 2023
    Last edited: Jan 13, 2023
  31. Woodrow

    Woodrow (0) Jun 17, 2007 North Carolina
    Trader

    Whoa! Anyone have more info on this place? Would love to try to figure out how to get a decent quality print of this for Trophy Brewing!
     
  32. jmdrpi

    jmdrpi (1,775) Dec 11, 2008 Pennsylvania
    Society

    Thanks. It looks like that beer is still brewed in some form:
    https://www.carlsbergdanmark.dk/produkter/wiibroe/wiibroe-porter/?Ckey=4839
    [​IMG]
     
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  33. PapaGoose03

    PapaGoose03 (1,275) May 30, 2005 Michigan
    Society

    I did a brief search of the internet to see what I could find, but came up empty. All I can say is that the bar no longer exists.
     
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  34. AlfromPA

    AlfromPA (175) Dec 9, 2021 Pennsylvania

    Great photo! Some nice glassware on the side. I don't recall Blatz ever coming in clear bottles--that has always been a Miller High Life thing.
     
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  35. JackHorzempa

    JackHorzempa (735) Dec 15, 2005 Pennsylvania
    Society

    And if you go further back in time, there are the embossed bottles:

    [​IMG]
     
  36. steveh

    steveh (950) Oct 8, 2003 Illinois
    Society

    Can you recall back to 1950? I can't. :slight_smile:
     
  37. moodenba

    moodenba (610) Feb 2, 2015 New York

    Michelob was draft only then. A lot of bars had only one tap then, so having Blatz was probably that bar's choice -- better priced for the regulars. Correction, my failing eyes eventually spotted a Pfeiffer tap. Two draft lines there.
     
    #37 moodenba, Jan 14, 2023
    Last edited: Jan 14, 2023
  38. puck1225

    puck1225 (950) Dec 22, 2013 Texas
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    Great picture! Thanks!
     
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  39. moodenba

    moodenba (610) Feb 2, 2015 New York

    Probably a fairly high class joint for the time. (We don't see the draft beer prices, which might have been less.) Prices there don't seem too cheap. In Portland, OR, in the late 60s an 11 oz draft was 25c in a typical tavern. In the late 70s near Pottsville, PA, at an old bar, I had an 8 oz draft Yuengling-brewed Mount Carbon Porter for 25c. Prices up 50 to 100% over 30 years. Beer excise taxes haven't kept up with inflation, giving the beer drinker a price break.
     
    #39 moodenba, Jan 14, 2023
    Last edited: Jan 14, 2023
  40. RaulMondesi

    RaulMondesi (1,005) Dec 11, 2006 California
    Society Trader

    Here’s the 1941 menu from MGM Studio (check the bottom. Gotta keep those actors feeling good!):
    [​IMG]
     
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