Beer Release (Short's Brew): Cerveza de Julie

Discussion in 'Great Lakes' started by HopHeadHerman, Aug 14, 2013.

  1. HopHeadHerman

    HopHeadHerman Feb 9, 2009 Michigan

    Hiya folks,

    A recent installment of the 2013 Short's specialty beer release program has begun to grace stores and tap handles state-wide. This is the first year Cerverza de Julie has been bottled, and is sure to satisfy those remaining hot days of summer.

    Cheers!

    Cerveza de Julie: A pale yellow Mexican lager brewed with real lime. Delicate yeasty esters gather quickly from the ample amount of carbonation breaking out of this lighter bodied beer style, complimented by light fruity aromas. Soft grain sweetness enhanced by unobtrusive lime qualities shift toward a snappy citrus tartness, which turns mildly bitter before a crisp clean refreshing finish.
    5% ABV
    27 IBU


    Cheers!
     
  2. Prager62

    Prager62 May 7, 2010 Indiana
    Beer Trader

    Looks like another trip to Michigan is in my future!
     
  3. a_beckman25

    a_beckman25 Jan 27, 2013 Michigan
    Beer Trader

    Just when you think you have a favorite Shorts beer u guys kick out another badass brew, I love it
     
    Prager62 likes this.
  4. TheBeerDad

    TheBeerDad Sep 6, 2012 Michigan
    Beer Trader

    If this breaks into the favorite category it has some big shoes to fill, regardless can't wait!!
     
  5. MgoJohnStamos

    MgoJohnStamos Jun 15, 2013 Michigan

    I can't wait!
     
  6. HopHeadHerman

    HopHeadHerman Feb 9, 2009 Michigan

    Here's the label art!

    [​IMG]
     
  7. HopHeadHerman

    HopHeadHerman Feb 9, 2009 Michigan

    The first year we brewed this I thought it was a little too lime forward, but this year we used key limes and I feel it's way more balanced and quite refreshing.
     
  8. Brianw508

    Brianw508 Apr 29, 2013 Michigan

    I will be tapping it Friday! Can't wait.
     
    SerialTicker likes this.
  9. tectactoe

    tectactoe Mar 20, 2012 Michigan

    I've been looking forward to this all year. When will it begin distro in bottles?
     
  10. fcpsitsjaredjared

    fcpsitsjaredjared Jul 21, 2013 Michigan

    hits stores this week
     
  11. Brianw508

    Brianw508 Apr 29, 2013 Michigan

    It's out now in certain areas. Oakland today, macomb tomorrow
     
  12. JasonR1975

    JasonR1975 Jun 11, 2013 Michigan
    Beer Trader

    Definitely on shelves in W. Wayne:D
     
  13. a_beckman25

    a_beckman25 Jan 27, 2013 Michigan
    Beer Trader

    I wasn't sure how good mmkay would be after trying Great Lakes- Anniversary IPL (very disappointed), but Mmkay was Nothing "shorts" of amazing. Hopstache and Mmkay have been 2 of my favorite beers this year for sure.
     
    Zaphog likes this.
  14. sploofer

    sploofer Apr 19, 2013 Michigan
    Beer Trader

    Just picked 2 sixers up from Holiday Market, can't wait to try it!
     
  15. steebo777

    steebo777 Jun 30, 2009 Michigan

    $7.99/sixer to boot! I had to get one.
     
  16. Tee2Grn

    Tee2Grn Nov 6, 2012 Michigan
    Beer Trader

    Sounds like Holiday was the place to be today. I picked mine up there also. Great price. I can't wait to try it.
     
  17. rjcoy06

    rjcoy06 Jan 31, 2013 Michigan

    I picked a sixer today too. Hopstache, Beard of Zeus, MMMKay, and Wowee Zowee have been my favorites this year.
     
  18. Tee2Grn

    Tee2Grn Nov 6, 2012 Michigan
    Beer Trader

    Well I just cracked my first bottle. I wish I would have gotten another sixer. This beer has that " I could drink 30 of these on a nice day" thing going on. Another solid Shorts offering.
     
    JasonR1975 and Brianw508 like this.
  19. JasonR1975

    JasonR1975 Jun 11, 2013 Michigan
    Beer Trader

    Cheaper than Corona and twice as good. Real limes in this folks, almost taste that rind bitterness at the end of every gulp. They don't make big enough boxes.
     
  20. hubsluvsbeer

    hubsluvsbeer Feb 12, 2013 Michigan

    just had one. smell is massive lime and the taste is nice and balanced. this is gooooood chit!
     
  21. Brianw508

    Brianw508 Apr 29, 2013 Michigan

    It just got tapped this morning! So good. One of my morning guys is 75 and loves shorts. He's drinking one of these right now.
     
    SerialTicker and tommyz like this.
  22. szmnnl99

    szmnnl99 Apr 3, 2006 Michigan
    Beer Trader

    My places are charging $11.99. :mad: I don't know if it's them or the distributor.
     
  23. Holiday1072

    Holiday1072 Nov 18, 2008 Michigan

    Its the place, the distributor is statewide with Short's, pricing should be based upon the same cost. Have the previous limited releases from Shorts been on par with everyone else, they may have just misread their invoice (giving them the benefit of the doubt)?
     
    szmnnl99 likes this.
  24. szmnnl99

    szmnnl99 Apr 3, 2006 Michigan
    Beer Trader

    My gut says, they are just pocketing the difference as they typically always charge $12 for Short's specials (except Short's Cake which was $14).
     
  25. Holiday1072

    Holiday1072 Nov 18, 2008 Michigan

    That's a little higher than what you may typically see, not outrageous but definitely higher than par for the most part
     
  26. SerialTicker

    SerialTicker Jun 18, 2012 Michigan

    I just had a Cerveza de Julie and Odd Side Pineapple IPA at Boat Works (You're welcome, Brian), and I was expecting to way prefer the Pineapple IPA ... nope. Cerveza de Julie's surprisingly tasty. Anyone ever have

    [​IMG]
    or
    [​IMG]
    That's what it tastes like ... and in the best possible way. Very good beer.
     
  27. Brianw508

    Brianw508 Apr 29, 2013 Michigan

    I was there tonight with my wife & her friends. I wish you'd of messaged me, I'd of definitely bought you a round. Thanks for coming out
     
  28. SerialTicker

    SerialTicker Jun 18, 2012 Michigan


    I'll let you know next time I'm in. Looks like it'll be one of my go-to bars now. I love your taps.

    Also, whoever owns that green Viper... do want. (I think it was parked in an employee parking spot, so.)
     
  29. Brianw508

    Brianw508 Apr 29, 2013 Michigan

    Thanks. I've got some great shorts & greenbush coming for our 30th anniversary party. Working on some other stuff. Thanks again.
     
    SerialTicker and tommyz like this.
  30. tommyz

    tommyz May 28, 2007 Michigan
    Beer Trader

    Be sure to post a thread about it!
     
  31. Brianw508

    Brianw508 Apr 29, 2013 Michigan

    I will. I know on getting greenbush Mr Hyde. The guys at shorts ALWAYS go above & beyond for me. I also set up a shorts event for oct 21. All 10 taps we have, growler fills after 10 pm, giveaways etc. I'm extremely proud of my relationship w/ shorts and want to continue to push the brand as far as I can in macomb county.
     
    SerialTicker likes this.
  32. tommyz

    tommyz May 28, 2007 Michigan
    Beer Trader

    Heres to hoping one of those taps will be Bourbon Wizard!! lol ;)
     
  33. Brianw508

    Brianw508 Apr 29, 2013 Michigan

    They ALWAYS take care of me. if bourbon huma is ready by then, we'll have it. I'm extremely grateful for what they do for us as a small business. I'm going to do 2 shorts events a year, 1 guided beer tasting & 1 tap takeover. Once we get 25 handles next year it'll be easier to do events.
     
    tommyz likes this.
  34. SerialTicker

    SerialTicker Jun 18, 2012 Michigan

    Hopefully I can coerce my Bud Light drinking friends to tag along for that..
     
    Brianw508 likes this.
  35. Pete811

    Pete811 May 13, 2013 Michigan

    Shorts having a tap takeover@ 8th st. Grille in Holland Oct. 5th..

    Calendar marked
     
  36. MgoJohnStamos

    MgoJohnStamos Jun 15, 2013 Michigan

    I was able to get my hands on a six pack of this, and MMMKay (as well as other shorts speciality releases) and imho Shorts is killing it right now. This beer is fantastic for its style! its very well done, and it definitely appeals to non craft beer drinkers. I will definitely be buying another six pack if I can find it.
     
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