BeerAdvocate magazine #100 (May 2015)

On behalf of the entire BeerAdvocate team, we hope you enjoy this milestone issue. And I'll allow this month's Beer Smack to speak, but I'd like to add that I'm damn proud of our staff and contributors for their awesome work and passion, and thankful to all of our subscribers, readers and advertisers for making what we do possible.

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One Hundred Mags (Rule)

Naysayers be damned! Since we announced the launch of BeerAdvocate magazine in June 2006, we've been told that "print is dead" and that it was likely to fail. Admittedly, the mag has been hit with some challenges over the years, but we met them head on, learned from them, and 100 issues later, we're still here. Check out any wall.

We couldn't have done it without your support, that inherent human need for things tactile, and the growing desire to pause and replenish the soul with a good read. You know, the kind of stuff that's more than 140 characters.

Speaking of you, the entire team took a step back recently, listened to your feedback, and worked hard to make some changes. Maybe you'll notice them as you flip through this issue:

• Eight additional pages for more content, longer features and creative flexibility
• New paper stock; thicker, more tactile, easier on the eyes
• A fresh, modern design from cover to cover, with a larger font size to enhance readability
• The debut of our column on food pairing

We also have some good news for all of you digital readers. We're on the verge of offering more options for Apple, Amazon, Google (Android) and Windows. Plus, if you haven't noticed, our back issue archiving project has begun. For updates and to follow our progress, visit: http://www.beeradvocate.com/mag/.

Thanks for your continued support.

Respect Beer.

Jason & Todd Alström
Founders & Editors BeerAdvocate

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About the Cover:
Craft brewing shows no signs of slowing down. Read how breweries are keeping up with the changes in this month's feature; Shelf Life. Illustration by Andrew Craft.



Inside:

Beer Smack by Jason & Todd Alström
One Hundred Mags (Rule)

Beer News by Jim Wells

Innovation by Lisa Morrison
Sell Your Homebrew Recipe (Or Buy One)

Shelf Talker by Courtney Cox
Oregon Breweries (Breweries Series) by Brian Yaeger

Label Approval by Courtney Cox
Alternate Side by Third Rail

By the Numbers (infographic by Brian Devine)

The Business of Beer by John W. Mitchell
The Many Faces of Employee Ownership

Unfiltered by Andy Crouch
What's Next?

Fermented Culture by Ron Pattinson
Berliner Weisse (part one)

BYOB by Drew Beechum
Celebrate with Cake

Cuisine à la Bière by Sean Z. Paxton
Beer and Camping

Kindred Spirits by Laura Keeler, Bartender at The Rose in Jackson, Wyoming
Two Oceans

Table Mates (pairings by Sayre Piotrkowski)
Housemade Sausage Trio

Barkeep by Austin L. Ray
Craft Brewed in Nashville, Tennessee

9 Steps to Beerdom by Paul M. McMorrow
900 Steps to Beerdom

From the Source by Brian Spencer
Modus Operandi Brewing Company in Mona Vale, Australia

Beer Destinations by Gary Dzen
Boston, Massachusetts

Feature by Aleszu Bajak, Heather Vandenengel, Brian Yaeger, Don Russell, Sarah Bennett
Shelf Life (A look back at the last eight years of the brewing industry)

Feature by Lucy Burningham
Another Place at the Table (As top restaurants embrace seasonal ingredients and local cuisine, can beer hold its own with wine?)

Beer Reviews by Jason & Todd Alström

Last Call (interview by Courtney Cox)
Tom Peters, Owner, Monk’s Café

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Back Issues:
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More:
http://www.beeradvocate.com/mag/

As always ... thanks for reading!

Cheers!

 

Just unboxed my copies ...

 

We'll take this as a thumbs up overall.

Agreed on the gray text on pages 22 & 23. They looked darker on our digital proofs; easy fix. But what inconsistencies are you referring to with the page numbering?

Thanks,

 

Three thumbs up?! Awesome.

Correct. The omission of page numbers on pages with bleeds (art or ads that extend to the edges of the page) is standard.