BeerAdvocate Magazine Goes Quarterly

Blog Discussion in 'BeerAdvocate Talk' started by Todd, Dec 27, 2017.

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  1. Todd

    Todd Founder (13,254) Aug 23, 1996 Finland
    Staff Super Mod Pooh-Bah Society Trader

    When we started BeerAdvocate magazine in 2006, we strongly believed that beer deserved a leading monthly print publication, and for over a decade we have delivered uncompromising beer advocacy and award-winning, independent journalism in print. During that same period however, we've watched the decline of traditional media formats as readers and advertisers shifted their attention to online content.

    Recognizing that we too would eventually have to alter our publishing approach, we began to archive mag content online in early 2015, and started to prepare for the inevitable changes that we'd one day be forced to make. It's a challenging time for every newspaper and magazine out there, but we're optimistic about the road ahead of us.

    Read Long and Prosper
    Although the need to change has come more quickly than anticipated, it's ultimately a positive step that ensures our continued growth, increases the quality of our published work by focusing our efforts, and allows us to explore new publishing opportunities. And despite the ascendancy of digital media, we still believe very strongly that beer deserves a leading publication in print.

    With all of that said, beginning with issue #132 (Spring 2018) the team will be transforming the mag into a quarterly publication. We'll also be bringing back some of that coffee table feel that graced BeerAdvocate during its first two years. Here are a few things to expect:
    • A larger trim size with more pages, and more high-quality art, design, and writing.
    • A focus on long-form journalism and in-depth reporting.
    US subscriptions will increase to $29.99/year and $49.99/year for International.

    More Time for Online
    Shifting to a quarterly publishing model frees up our staff and contributors to work on more timely, web-exclusive content, including quite a few educational projects that've been sitting on the back burner for far too long. Shifting to four issues annually doesn't mean we're cutting down on what we do best, it means we're repositioning ourselves to do those things even better.

    What Does This Mean for Existing Print Subscribers?
    On behalf of the entire team, I'd like to apologize for the shipping delays with issues #129 (October), #130 (November), and #131 (December). Between scheduling issues, switching print to quarterly, and a tight 2017, we dropped the ball in Q4. Here's the good news: We're bouncing back. October was taken care of last month, November is shipping as I type ASAP, and we'll be pushing December to subscribers in January soon after. We truly appreciate your patience.

    As a thanks for your continued support and as compensation for the recent delays, we'll be offering the following to existing subscribers:
    • Current subscriptions won't incur additional fees to support the new and improved format.
    • Two quarterly issues will be extended free of charge to all subscribers who were active prior to November 15, 2017. *
    • Exclusive discounts to everyone who renews before 2019. *†
    • Half price membership to our annual Supporter program, but with full benefits. *†
    * Available in 2018. † Subscription and account also linking required.

    Questions? Please refer to the FAQ.

    We're all very excited about all of this, and look forward to continuing to be your go-to resource for beer—in print and online. In the meantime, all of us here at BeerAdvocate wish you happy holidays and nothing but the best in the new year.


    Todd Alström
    Founder & Publisher
    hopley, Hazydad, Jacobier10 and 18 others like this.
  2. Squire

    Squire Grand Pooh-Bah (3,981) Jul 16, 2015 Mississippi
    Pooh-Bah Society Trader

    Regrettable but perhaps inevitable, a sign of the changing times. Just remind me when it's time to renew.
  3. FBarber

    FBarber Grand High Pooh-Bah (7,149) Mar 5, 2016 Illinois
    Super Mod Pooh-Bah Society Trader

    Thank you for the updates! I was wondering where the magazine was the last few months ...
    Honestly Im really okay with the quarterly publication - it really does seem to make sense.
    Rebecca and Todd like this.
  4. Hoppedelic

    Hoppedelic Savant (1,041) Dec 6, 2010 California

    This is great news, I'll happily take quality over quantity. Good job guys, I'm looking forward to it.
    Andy311x, billhaha, FBarber and 2 others like this.
  5. gregsandiego

    gregsandiego Initiate (0) Jul 31, 2011 California

    I agree. I plan to be a lifetime member subscriber. Good luck with the new plan and just keep us updated.
    hopley, Rebecca and Todd like this.
  6. BrotherDylan

    BrotherDylan Initiate (0) May 15, 2012 California

    AWESOME! Truth be told, I don't have time to read a magazine every month and I love displaying the magazines on my coffee table. Some months, display is its primary purpose.

    I love the new idea and the new format. It solves so many problems and doesn't create new ones. Plus, I don't mind paying more money for something I would use more and enjoy more. Getting a small book four times a year for $30 bucks is a steal!
    TheBrewsky, hopley, FBarber and 2 others like this.
  7. cjbeckman

    cjbeckman Initiate (0) Jun 10, 2008 North Carolina

    Shoot, you could have combined Oct, Nov and Dec too. Look forward to the new format.
    Rebecca likes this.
  8. EvenMoreJesus

    EvenMoreJesus Initiate (0) Jun 8, 2017 Pennsylvania

    You don't have an extra hour to spare each month? Come on, man.

    A $7.25 cover price is steep, and I can't think of a magazine with a similar price point for a subscription (not newsstand price), but if there is quality content that could be overlooked. The content would have to be excellent, however, to make up for the price. Not to knock the current content contributors, but the quality of the content would have to be stepped up a notch to make the reader feel that he or she is getting what they paid for.
  9. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    So how does this work? My current sub is good thru November 2018. Above stated 2 free quarterly issues. So when would I need to re-new? If I am paid for all of 2018 and 2 free items am I good till early 2019 @Todd
    Thanks for info, just trying to figure out when I would need to re-sub etc and how my current sub will play out....
  10. Todd

    Todd Founder (13,254) Aug 23, 1996 Finland
    Staff Super Mod Pooh-Bah Society Trader

    I plan on putting together an FAQ this week, and tweaking our in-house subscription system, both of which should address questions like this.
  11. StartedwithSAM

    StartedwithSAM Initiate (0) Feb 17, 2015 Virginia

    Thank you for the update, I was becoming concerned. :grimacing:
    Samlover55, FBarber and Todd like this.
  12. brewale4me

    brewale4me Crusader (436) Apr 7, 2010 Pennsylvania

    Will we still receive the number of issue indicated on our shipping lables?
  13. signman

    signman Initiate (0) Jan 10, 2013 Pennsylvania

    Hey Guys....I love the mag and welcome the new changes. Don't actually have a coffee table but, hell, I'll go buy one. Thanks for the updates.
    PatrickCT, scotorum and Todd like this.
  14. allforbetterbeer

    allforbetterbeer Savant (1,236) Sep 26, 2009 Colorado

    I like this idea overall. Quality is certainly more rare in print these days than quantity. So if the quantity is sacrificed to boot quality, I am all for it.
    Todd likes this.
  15. Jeff1956

    Jeff1956 Initiate (0) Dec 22, 2016 Indiana

    Change is hard, but I think this is a positive one. I am especially jazzed about the increased focus on long format journalism. I read every issue from cover to cover so I don't need a coffee table but suddenly I have the urge to get one anyway. Keep up the straight talk and high quality.
    Todd likes this.
  16. signman

    signman Initiate (0) Jan 10, 2013 Pennsylvania

    Jeff. I don't have a coffee table either. Maybe, just maybe we could start a coffee table biz. Humm?
    Todd likes this.
  17. EvenMoreJesus

    EvenMoreJesus Initiate (0) Jun 8, 2017 Pennsylvania

    Will they be regular, normally priced coffee tables that you can get any time or large, thick, more expensive coffee tables with a more high quality design and finish that you can only get quarterly?
    Troutbeerbum, tubeman and scotorum like this.
  18. DanielAron

    DanielAron Initiate (0) May 15, 2005 Illinois

    I've been a subscriber since the beginning and never better been disappointed. I look forward to this new model.

    Todd likes this.
  19. scotorum

    scotorum Pooh-Bah (1,875) May 28, 2013 Massachusetts
    Pooh-Bah Society

    Assuming the main reason is falling subscription numbers due to fewer BAs reading print pubs, I can sympathize, since something similar happened with my photography magazine in the 1980s. After an initial satisfying flurry the first year, the number of subscriptions gradually dropped. Eventually I had no recourse but to raise the price, which caused subscriptions to fall off further, until after eight years I had to quit. Hope that is not BA's fate. Coincidence or not, I did not receive the September issue of another beer magazine I subscribe to until last week. So you may not be the only ones struggling because of internet competition.
    Squire likes this.
  20. AZBeerDude72

    AZBeerDude72 Initiate (0) Jun 10, 2016 Arizona

    OK, thank you @Todd
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