This thread is a week old, but I'm throwing in my $0.02 anyway. My goto beer whenever the occassion involves any kind of sporting event, family event, fishing, yard work, or just hanging out with the guys at my Ole Man's machine shop is The Beer the made Milwaukee Famous. It's a crisp, refreshing beer, and in my opinion cannot be beaten on a hot summer day...and for some reason it doesn't leave me with a raunchy headache the next day. I suspect many of my more beer-snobby friends dislike Schlitz because it makes them feel morally superior to dislike it. I say this because most have never actually even tried it.