Bell's releases "Hearted IPA" variety pack

Discussion in 'Beer Releases' started by BigIronH, Dec 15, 2022.

Tags:
Thread Status:
Not open for further replies.
Page 1 of 3
  1. BigIronH

    BigIronH Grand Pooh-Bah (3,762) Oct 31, 2019 Michigan
    Pooh-Bah Trader

    Eat your collective hearts out. As if there was any doubt that the buy out would result in a very Voodoo Ranger-esque line of “Hearted” variations.
    [​IMG]From the social media post, it looks like this is Eccentric Store exclusive. In addition, “Hazy Hearted” is the one of the new varieties just marked “New!”, so I assume we can expect to see that one make distribution. Cheers.
     
    #1 BigIronH, Dec 15, 2022
    monkist, zid, Ocalafox and 15 others like this.
  2. wheelsnipecelly

    wheelsnipecelly Initiate (194) Mar 7, 2022 Minnesota

    Oh no... Doesn't look like they are ripping off Sierra Nevada's Little Thing series at all....
     
    #2 wheelsnipecelly, Dec 15, 2022
    DavyJonesXXX, ChicagoJ, CBlack85 and 6 others like this.
  3. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Yeah, the new marketing gimmick from the larger distributing breweries are extension branding:
    • New Belgium: Voodoo beers.
    • Sierra Nevada: Little Thing beers with the 'oxymoron' of that branding being Big Little Thing (seriously, how can it be Big and Little at the same time!?!).
    • Now Bell's with this Hearted stuff
    And lets not forget the extension branding of Bud Light were a specific Bud Light product doesn't even have to be a beer: Bud Light Seltzer, Bud Light Ritas, Bud Light Peels,...

    How do these Marketing & Sales people think of this stuff?

    Cheers!
     
    #3 JackHorzempa, Dec 15, 2022
    DavyJonesXXX, ChicagoJ, rgordon and 3 others like this.
  4. Domingo

    Domingo Grand Pooh-Bah (4,252) Apr 23, 2005 Colorado
    Pooh-Bah

    Every brewery of that size's marketing strategy seems to involve copying what every other brewery of the same size is doing. I went looking for a legitimate variety pack last week (at literally one of the largest liquor stores in the world no less), and it was wall-to wall packs of nothing but IPA's from all the usual suspects.
     
    #4 Domingo, Dec 15, 2022
    dele, DavyJonesXXX, Junior and 5 others like this.
  5. gatornation

    gatornation Grand High Pooh-Bah (10,388) Apr 18, 2007 Arizona
    Pooh-Bah Trader

    Yet im ISO and will buy it when/if available.
     
    #5 gatornation, Dec 15, 2022
    InspectorHammer, Junior, ChicagoJ and 5 others like this.
  6. steveh

    steveh Grand Pooh-Bah (4,174) Oct 8, 2003 Illinois
    Society Pooh-Bah

    Innovative.

    :rolling_eyes:

    I just looked at the beer list of a local brew-pub. They named their IPA "Obligatory." Now THAT's innovative. :wink:
     
    #6 steveh, Dec 15, 2022
    Rug, ChicagoJ, gyorgymarlowe and 2 others like this.
  7. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    A marketing success!

    [​IMG]

    Cheers!
     
    #7 JackHorzempa, Dec 15, 2022
    DavyJonesXXX and BigIronH like this.
  8. defunksta

    defunksta Grand Pooh-Bah (4,164) Jan 18, 2019 Wisconsin
    Society Pooh-Bah Trader

    I do get the redundancy, but at least they built off of a World-Class base beer. Not anything wrong with New Belgium's Voodoo or Sierra Nevada's Little Thing series. These "Newer-Hearted" beers may be complete busts, but they are at least built on a solid beer foundation in Two-Hearted.
     
    #8 defunksta, Dec 15, 2022
    InspectorHammer, carolinabeerguy, Junior and 6 others like this.
  9. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Did you see the new Hoppy Sampler Pack from Sierra Nevada which includes the new beer Cryo Fresh Torpedo:

    “Wet Hop IPA

    Cryo Fresh Torpedo

    The first nationally available IPA to use Cryo Fresh™ hops for that just-picked, powerhouse flavor. Exclusively in the Hoppy Sampler pack.”

    https://sierranevada.com/beer/cryo-fresh-torpedo/

    Cheers!
     
    #9 JackHorzempa, Dec 15, 2022
    sefus12 and BigIronH like this.
  10. gatornation

    gatornation Grand High Pooh-Bah (10,388) Apr 18, 2007 Arizona
    Pooh-Bah Trader

    I’m waiting for the Hopslam single hop variety pak next year from Bells!
     
    #10 gatornation, Dec 15, 2022
    Junior, DefenCorps, ChicagoJ and 3 others like this.
  11. unlikelyspiderperson

    unlikelyspiderperson Grand Pooh-Bah (3,966) Mar 12, 2013 California
    Pooh-Bah Trader

    It's the strategy they all see working.
     
    #11 unlikelyspiderperson, Dec 15, 2022
    ChicagoJ likes this.
  12. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    You deserve a 'finders fee' for this idea! :money_mouth:

    Cheers!
     
    #12 JackHorzempa, Dec 15, 2022
    DefenCorps, bubseymour, BigIronH and 1 other person like this.
  13. Domingo

    Domingo Grand Pooh-Bah (4,252) Apr 23, 2005 Colorado
    Pooh-Bah

    LOL, honestly I wouldn't have noticed even if I saw it. After passing similar offerings from Great Divide, Sweetwater, New Belgium, Oskar Blues (+ a second from Canarchy), Firestone Walker, Ska, Odell, Melvin, Stone, Alaskan, Toppling Goliath, and more I became desensitized to the concept. Most of those don't even offer another type of variety pack, either. God bless the few that do. If I wanted 12 IPA's, I'd just buy 2 six-packs. I want a variety pack.
     
    #13 Domingo, Dec 15, 2022
    ChicagoJ, o29, BigIronH and 1 other person like this.
  14. MistaRyte

    MistaRyte Pooh-Bah (2,681) Jan 14, 2008 Virginia
    Pooh-Bah Trader

    Black hearted... Put it in 6 packs
     
    #14 MistaRyte, Dec 15, 2022
    mushroomcloud, carolinabeerguy, SABERG and 10 others like this.
  15. BrewsOverHoes

    BrewsOverHoes Grand Pooh-Bah (3,509) Nov 17, 2013 Georgia
    Pooh-Bah Trader

    This!
     
    #15 BrewsOverHoes, Dec 15, 2022
    ESHBG, FBarber, BigIronH and 1 other person like this.
  16. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    [​IMG]
     
    #16 JackHorzempa, Dec 15, 2022
    BigIronH likes this.
  17. BigIronH

    BigIronH Grand Pooh-Bah (3,762) Oct 31, 2019 Michigan
    Pooh-Bah Trader

    From the comments on IG: Eccentric Store on Friday, the rest of the distribution footprint in a couple months.
     
    #17 BigIronH, Dec 15, 2022
    ChicagoJ, FBarber, PapaGoose03 and 1 other person like this.
  18. cryptichead

    cryptichead Grand Pooh-Bah (4,897) Jul 3, 2014 Illinois
    Mod Team Society Pooh-Bah Trader

    What's the world's largest liquor store? Where is it?
     
    #18 cryptichead, Dec 16, 2022
  19. Raime

    Raime Pooh-Bah (1,935) Jun 4, 2012 North Korea
    Pooh-Bah

    Store exclusive? Lol fawk you Bells

    EDIT: Should've actually read the rest oops. Will grab when it hits distro.
     
    #19 Raime, Dec 16, 2022
    Junior, ChicagoJ and BigIronH like this.
  20. Giantspace

    Giantspace Grand Pooh-Bah (3,043) Dec 22, 2011 Pennsylvania
    Pooh-Bah

    I really enjoyed the Black Hearted and Cold Hearted. I would buy these on their own. This new set does not look too interesting.


    Enjoy
     
    #20 Giantspace, Dec 16, 2022
    ChicagoJ, ESHBG and GetMeAnIPA like this.
Page 1 of 3
Thread Status:
Not open for further replies.