Dismiss Notice
We're celebrating 10 years of BeerAdvocate magazine with $10 print subscriptions for US residents.

Subscribe now!

Bigfoot 2013 - What did you pay?

Discussion in 'Beer Talk' started by jjnasty, Jan 19, 2013.

Thread Status:
Not open for further replies.
  1. maltmaster420

    maltmaster420 Aug 17, 2005 Oregon
    Beer Trader

    Honest question: how many of the people bitching about the $9-10 4pks would be snatching it up if it was $4.99/22oz? Yes, I get it, the price went up, but if anything it was underpriced for the last few years. Seriously, how many other world class, 9.5% abv beers can you get for less than $5/22oz or $10/4pk?
     
    bigbeers84 and weltywm like this.
  2. Wetpaperbag

    Wetpaperbag Aug 14, 2007 Washington

    $9.99 here in Olympia WA. I was bummed to see the four pack. Although the per bottle price is .10 cheaper then it was with the six pack, I liked getting the six bottles over the four.
     
  3. Larrygto

    Larrygto May 28, 2012 Arizona

    Sorry I think I'm getting dyslexic I paid $9.46
     
  4. brplatz

    brplatz Oct 3, 2012 New Mexico

    9.99 a 4 pack
     
  5. jasonmason

    jasonmason Oct 6, 2004 California

    Thanks for the explanation above. It makes sense in a business manner, I suppose; it's that bigfoot and narwhal seemed to exist at different price points, and tying the two together (along with hoptimum) just seems like it'll add to confusion. That, or we should assume Bigfoot will continue to climb in price, since I can't see Narwhal or Hoptimum dropping in price.

    It's the tired "it'll be cheaper" 4-pack argument that causes the bitching. Since this trend started, i cannot recall a single beer whose shelf price has dropped in accordance with the loss of two bottles. In general, the retail price has stayed the same, and the amount of beer drops by 1/3. As consumer, I could care less whether the wholesale price is lower, because I am not seeing it. I understand Sierra Nevada's point in needing to increase the price of Bigfoot, but in a purely emotional sense (which is how most beer is purchased), I would have much rather seen a 6-pack rise from $11 to $13, than to see the size of the package decrease by 33%, while the price only dropped by $1, or not at all.

    At the retail level, which is where the consumer makes their buying decisions, the line we are being fed about the logic of these smaller packs is disconnected from the reality of what we see at the cash register.
     
  6. Resuin

    Resuin Jun 18, 2012 Massachusetts
    Beer Trader

    $8.99 in Honolulu, Hawaii. Looking forward to matching it up vs. last year's.
     
  7. sholle

    sholle Jan 2, 2011 Montana

    $8.49/4-pack and no sales tax
     
  8. AmitC

    AmitC Sep 21, 2012 New York

    I did not buy the 2013 4-pack but saw it listed at 10.99 at a store here in Indy.
     
  9. sandiego67

    sandiego67 Feb 25, 2008 California

     
    jasonmason likes this.
  10. DCgolfpro

    DCgolfpro Oct 26, 2011 Maryland
    Beer Trader

  11. beerwolf

    beerwolf Feb 23, 2012 Washington

    Ten bucks at the PCC in Issaquah, WA, and soooo good.
     
  12. TTAmod

    TTAmod Oct 4, 2008 Illinois

    Was just in the beer store and saw the 2013 Bigfoot Barleywine in FOUR PACKS for $10.99. They had six packs last year for the same price. WTF.

    Well, that pretty much guarantees I'm not buying any Bigfoot this year. They're just doing it because they can, and I, for one, am not putting up with it. I hope other companies don't follow suit.
     
  13. Ispeakforthetrees

    Ispeakforthetrees Apr 2, 2012 Colorado

    You're a tad late to this party.
     
  14. Hokies

    Hokies Dec 17, 2007 Rhode Island

    Not sure where you got it last year, maybe it was old but it was 13.99 every where around here.
     
  15. ColdPoncho

    ColdPoncho Jan 9, 2009 Ohio

    They decided to switch to four packs because as SierraNevadaBill has said on this site, they didn't really make any money on Bigfoot at the previous price point. As good business practice, they switched from 6- to 4-packs. I've bought one 6-pack each of the past several years, but I bought 2 4-packs this year. I say "Well done" to SN. Kind of a drag, but I get it, and don't mind.
    Edit: after threads merged, I suspect my post is mostly irrelevant.
     
  16. WankelEngine

    WankelEngine Mar 28, 2011 Illinois

    That's a pretty common trend. Have fun not buying all of the best 6-pack beers. At some point it comes to making an $11 4-pack or a $17 6-pack, and it turns out most consumers prefer the more affordable 4-pack.
     
    jchoffman likes this.
  17. CellarGimp

    CellarGimp Sep 14, 2011 Missouri

    They are doing it because they were losing money on Bigfoot. We have it here for $9.99 which seems pretty reasonable to me. We were just spoiled before how cheap it was. This is pretty old news at this point.
     
  18. azureoval

    azureoval Jan 25, 2010 California

    1.They had to raise the price anyways, so its either 10 dollar 4 packs or 15 dollar 6 packs. Same diff.
    2. Having in a four pack they can use the same SKU as Hoptimum and Narwal which makes it much easier for retail placement.
    48 oz of a great BW for 10 bucks ain't to shabby to me. Blame the 10.99 on your retailer NOT SN. It is about 9.99 around here.

    This was in respones to TTamod before the ninja merge
     
  19. beercanman

    beercanman Dec 17, 2012 Ohio

    Score!
     
  20. WoodburyMN

    WoodburyMN Aug 5, 2012 Indiana

    10.00 dollars in Bloomington IN
     
  21. semibaked

    semibaked Mar 27, 2007 Kentucky

  22. airevac19

    airevac19 Dec 6, 2006 Washington

    I was at total wine here in Spokane, WA 2/25 and saw it for 7.99/four pack.
     
  23. timontheroad

    timontheroad May 9, 2011 Colorado

    I paid $9.49 for a 4-pack in Colorado Springs yesterday - worth every penny too!
     
  24. forrestbetts

    forrestbetts Nov 29, 2007 Illinois

    $11 / 4pk.
    2012 was $9 / 6 pk.
    That's quite an increase.
     
  25. priwen

    priwen Apr 1, 2007 Arkansas

    North Arkansas

    I paid $9.99, then the next week I went to another store that had it for $8.99.
     
  26. dmnielsen

    dmnielsen Jul 1, 2011 Michigan

    SE Michigan
    I picked a four-pack up for $6.99, which I thought was a pretty good price.
     
  27. BradStokley

    BradStokley Jan 19, 2013 Maryland
    Beer Trader

    Just think of all the calories you're saving!
     
  28. Guy-T

    Guy-T Jan 21, 2013 Michigan

    $7.99 south east MI
     
  29. HipsterBrewfus

    HipsterBrewfus Jun 3, 2012 Maryland

    4 Pack $8.99 in Connecticut
     
  30. CurtFromHershey

    CurtFromHershey Oct 4, 2012 Minnesota
    Beer Trader

    Picked up a case for about 52 bucks in PA yesterday, or $8.67 a 4pk.
     
  31. jchoffman

    jchoffman Jan 28, 2012 Georgia

    Paid $9.99 in the Atlanta area
     
  32. Hotmetal1

    Hotmetal1 Feb 28, 2012 Mississippi
    Beer Trader

    My favorite beer store has been selling it for $5.99 a four pack, the owner said the distro people got the price wrong and he's not marking it up to regular price. We just got Bigfoot about 3 weeks ago in Mississippi. Reminds me to go pick-up more.
     
  33. Zbyler

    Zbyler Jan 18, 2013 Connecticut

    we charge 9.99 here in CT
     
  34. digdug1810

    digdug1810 Mar 1, 2011 New Jersey
    Beer Trader

    9.99 was the cheapest i could find it in nj for the 2013 4 pk's.. bought 2 or 3 of em
     
  35. cawdor

    cawdor May 9, 2013

    Wanted to give the group some specific data now that I had it. A local store of mine gave me the actual wholesale case price. Was $28, is now $42. That's a 50% jump regardless of whether things are in four or six packs. While distributor prices aren't usually our business, I wonder if sierranevadabill can tell us if that ratio was to be expected this year.
     
  36. lucasj82

    lucasj82 Aug 13, 2009 Indiana
    Beer Trader

    NE Indiana it was $10.59 the last 6 pack I bought.
     
    jebsinger likes this.
  37. Ispeakforthetrees

    Ispeakforthetrees Apr 2, 2012 Colorado

    9.19 for a 4-pack.
     
  38. kcp85

    kcp85 Sep 7, 2012 Missouri

    2013 Bigfoot 6 pack? I paid around $10 for the 4 pack.
     
  39. Giantspace

    Giantspace Dec 22, 2011 Pennsylvania

    still have a few cases around at $42 plus tax, $7.49 a pack out the door

    Enjoy
     
  40. Kinshasa

    Kinshasa Jan 4, 2013 New Jersey
    Beer Trader

    Bigfoot was in 6 packs prior to 2013. I got a 6 pack this year as well, but it was 2012 vintage. This was probably the case with your 6 pack as well. Check the caps and see if it says 2012 if you still got some.
     
Thread Status:
Not open for further replies.
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Extreme Beer FestĀ® Cometh

    February 3-4, 2017. Boston, Mass. Limited tickets available. Prepare for epicness.

    Learn More
  • 10 Years of BeerAdvocate Magazine

    We're celebrating 10 years of BA mag with $10 print subscriptions for US residents!

    Subscribe