Bigfoot moves to 4-packs

Discussion in 'Beer Talk' started by wcintula, Mar 21, 2012.

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  1. wcintula

    wcintula Initiate (0) May 2, 2010 New York

  2. Jason

    Jason Founder (8,019) Aug 23, 1996 Massachusetts
    Staff Beer Trader

    Ugh ... and retailers will sell them at the same price as the six-pack.
  3. ShogoKawada

    ShogoKawada Meyvn (1,247) May 31, 2009 Pennsylvania

    aww nuts. less beer, more money. A seemingly never-ending trend.
  4. bobv

    bobv Poo-Bah (1,904) Feb 3, 2009 Vermont
    Beer Trader

    I'm guessing same as Hoptimum in price.
  5. jchoffman

    jchoffman Initiate (0) Jan 28, 2012 Georgia

    I'm good with this as well...
    wcintula likes this.
  6. Jnorton00

    Jnorton00 Initiate (0) Apr 13, 2007 Massachusetts

    Bad news.
    Lantern and bditty187 like this.
  7. dsal89

    dsal89 Disciple (331) Jul 6, 2008 Indiana
    Beer Trader

    Hopefully the price of it will go down..but we all know it wont.

    But i love Bigfoot so much i dont mind paying for just 4. So good
  8. abraxel

    abraxel Initiate (0) Aug 28, 2009 Michigan

    It's always annoying when prices rise, but Bigfoot was a steal at $10/sixer so a small price increase doesn't offend me. This year I decided to start getting one case a year specifically to age, so eventually I'll have a healthy supply of old Bigfoot. The switch to four packs probably won't affect my plans at all (I'll only get cases from reasonable retailers, of course).
  9. gueuzer

    gueuzer Initiate (0) Jun 9, 2010 Colorado

    I always had a hard time believing they were making any money off this beer considering the ridiculous amount of hops, malts and boil time. So I'm not going to complain. At least we got to enjoy it while it lasted.

    And news of MORE bigfoot is always a good thing.
    brandon911, Lantern and Bitterbill like this.
  10. Mavajo

    Mavajo Zealot (572) Feb 10, 2007 Georgia

    I really don't mind this change. I almost always prefer 4-packs.
  11. Beerandraiderfan

    Beerandraiderfan Initiate (0) Apr 14, 2009 Nevada

    Ah Corpulent, hopefully you will see the error of your ways next time you attempt to discredit beerandraiderfan, especially in regards to Bigfoot (re: 4 packs, told ya).

    Actually, given the almost 25% jump in price for this year of Bigfoot 6 packs ($11.99-13.99 in Reno v. 9.99-10.99 last year), I think they might actually come down a little rather than charge the exact same price. I'm sure there's some psychology about jack the price before cutting the quantity down by 33%, but drop the price 10% compared to the six pack, probably "feels" like a price reduction. So I'm thinking 4 packs, $9.99-10.99 in this neck of the woods next year.
  12. MattSweatshirt

    MattSweatshirt Initiate (0) Jun 29, 2011 Texas
    Beer Trader

    I had my first taste of Bigfoot this year and the sixer was perfect. I put one away for aging and consumed the rest over the course of a week.
    SN is always good with their prices so why automatically assume the same cost?
  13. ShogoKawada

    ShogoKawada Meyvn (1,247) May 31, 2009 Pennsylvania

    it's not SN I'm worried about, it's the distributors and retailers, who have a strong track record of maintaining prices on a one-way street.
  14. steebo777

    steebo777 Zealot (511) Jun 30, 2009 Michigan

    I'm cool with this.
  15. futura123

    futura123 Initiate (0) Jul 29, 2010 California

    Totally support SN. Hopefully KtG will be available in 4 pack with the same price and same wide distribution.:wink:
    Beerandraiderfan and afrokaze like this.
  16. drh88

    drh88 Aspirant (240) Dec 21, 2005 Pennsylvania
    Beer Trader

    Another of the best deals in craft beer goes by the wayside. Oh well, se la vie. They're still the best "bang for the buck" craft brewer out there IMO.
    trixdout likes this.
  17. xpimptastikx

    xpimptastikx Initiate (0) Oct 8, 2008 Texas

    Better stock up on the 6 packs this year. :slight_frown:
  18. SHODriver

    SHODriver Poo-Bah (1,680) Aug 13, 2010 Louisiana
    Beer Trader

    the rationale makes a lot of sense. I'd like to see bigfoot get into cans too...
  19. Jnorton00

    Jnorton00 Initiate (0) Apr 13, 2007 Massachusetts

    Why if you don't mind me asking? I don't see anything good about 4 packs except that some awesome beers are only available in that format.
    Blueribbon666 likes this.
  20. Homebrew42

    Homebrew42 Initiate (0) Dec 20, 2006 New York

    The retail price is not up to SN.
  21. maltmaster420

    maltmaster420 Aspirant (297) Aug 17, 2005 Oregon
    Beer Trader

    That's the point. They are forced to raise prices, but they know that (for whatever reason) consumers are less put off by an $10/4pk than they are by a $15/6pk, even though it's the same price per bottle. Widmer does the exact same thing with their 924 series. They're more expensive per case than the Hefe and Drifter, but they're priced so that they end up on the shelf at the same price point, assuming the retailer uses the same margin for every beer. In other words, if they're not on sale, 6pks of Hefe and 4pks of Nelson should both hit the shelves at $8.49-$8.99 each.

    SN seems to do things in a very careful, calculated fashion, so I would assume that their market research indicated that consumers would be more receptive to the increased price per bottle as long as the "package price" (whether 4pk or 6pk) didn't increase too dramatically.

    Don't get me wrong, I hate to see price increases just as much as everyone, but you have to admit that $12/6pk ($2/bottle) is incredibly affordable for a 9.5% barleywine with a ridiculous amount of hops in it. Frankly. I'm amazed that the price has stayed consistent for the last 3-4 years when everyone else has been raising prices and blaming it on the hops shortage or whatever.
  22. bum732

    bum732 Meyvn (1,160) Feb 18, 2008 Lesotho

    Are you bothered by the fact they're going to a 4 pack or the price increase? Because honestly, Bigfoot has always been criminally underpriced.
  23. sherm1016

    sherm1016 Aspirant (200) Aug 10, 2009 Wisconsin
    Beer Trader

    Per sierranevadabill (as reported on, they were not making money on Bigfoot. Bill really has not steered the BA community astray, so I think we have to believe him. I think we all want to see SN do well, and selling their product at a profit is part of that. I'm cool with the change.
    Lantern and Bitterbill like this.
  24. Jnorton00

    Jnorton00 Initiate (0) Apr 13, 2007 Massachusetts

    I just don't care for 4 packs really, I'd rather a sixer for the 2 extra beers because it's a little easier to throw one or two in the cellar and still have 4-5 to drink. I can totally understand where SN is coming from though; I'll just miss the killer value of the bigfoot six pack.
  25. Mavajo

    Mavajo Zealot (572) Feb 10, 2007 Georgia

    I just prefer the smaller investment of 4-packs.
  26. Jnorton00

    Jnorton00 Initiate (0) Apr 13, 2007 Massachusetts

    Smaller investment as in the investment of less storage space? 4 packs are usually a pretty bad value in comparison to most six packs.
  27. maltmaster420

    maltmaster420 Aspirant (297) Aug 17, 2005 Oregon
    Beer Trader

    You could always buy two 4pks. Then you could drink a few and still have 4-5 to cellar.
  28. Jnorton00

    Jnorton00 Initiate (0) Apr 13, 2007 Massachusetts

    In a perfect world I would but then were talking roughly 25-40 bucks for 8 beers.
    ShogoKawada likes this.
  29. CrazyJoeDavola57

    CrazyJoeDavola57 Initiate (21) Jul 6, 2010 Massachusetts

    I just paid 50 bucks for a case last week, how much are they going up ??
  30. bobv

    bobv Poo-Bah (1,904) Feb 3, 2009 Vermont
    Beer Trader

    I'll take 20.
    That would be less than wholesale!!!
  31. CrazyJoeDavola57

    CrazyJoeDavola57 Initiate (21) Jul 6, 2010 Massachusetts

    It's not crazy. (I am)
    Gordon's, Main St Waltham Ma. (either 50-52 bucks case price)
    I believe Berman's Lexington, Ma. (about the same)
    Colonial Spirits Acton, Ma. (a little higher)
    Julio's (must be the same.)

    Bring down your 1,000 bucks and pick up your beer.
    beerFool28607 likes this.
  32. bobv

    bobv Poo-Bah (1,904) Feb 3, 2009 Vermont
    Beer Trader

    Jess kiddin'
    That is not below wholesale, but a great, great deal @ $50. It shouldn't last too long at that price.
    Vt is $55 + tax = over $58.
  33. Retail1LO

    Retail1LO Initiate (0) May 4, 2011 Pennsylvania

    If it goes from $10 a sixer to $10 a 4-pack, that's more than a small price increase. It's nearly a 50% increase in cost per bottle.
  34. beerFool28607

    beerFool28607 Initiate (0) Feb 22, 2012 North Carolina

    Guess I'll pick up a couple sixers of this years'.
  35. skivtjerry

    skivtjerry Zealot (533) Mar 10, 2006 Vermont

    Amen! It's worth much more than it sells for... and I'm one of the cheap bastards who bitches about prices.
  36. Bitterbill

    Bitterbill Poo-Bah (5,779) Sep 14, 2002 Wyoming
    Premium Member Beer Trader

    I'll still be buying BigFoot however it is packaged and priced at in my town. And I am unanimous in this.
    4balance likes this.
  37. sailorastro

    sailorastro Disciple (332) Apr 24, 2011 Connecticut

    Guess I'll be on the hunt for the remaining 6-packs while they're still out there. Still, a 4-pack of Bigfoot is worth the average $10.
  38. abraxel

    abraxel Initiate (0) Aug 28, 2009 Michigan

    I doubt it will actually be $10 a four pack, at least at retailers that price things reasonably (my condolences if you don't have one nearby).

    That aside, as others have agreed, Bigfoot was almost criminally underpriced at $10/sixer. A 50% increase seems big, yes, but given the low price to start I don't think it's anything crazy. It would still be dramatically cheaper than most any comparable barleywine (I'm sure there are exceptions, but none come to mind).
    Caterwaul likes this.
  39. tronester

    tronester Meyvn (1,082) Nov 25, 2006 Oklahoma

    I had to pay over 15 dollars a six pack this year. Unfortunately Bigfoot is the only beer that I really feel I need to purchase, as I have a vertical going back to 2008
    Alilley likes this.
  40. UCLABrewN84

    UCLABrewN84 Poo-Bah (12,446) Mar 18, 2010 California

    People will get over it.
    CowsandBeer likes this.
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