Welcome to BeerAdvocate!

Looking to talk, rate or trade beer? Join today by creating your free account.

Dismiss Notice
Curious about recent updates to the site and app? Check the Announcements forum for updates.
Dismiss Notice
Love Belgian Beer?

Join us Sep 17 in Portland, Maine for Return of the Belgian Beer Fest, featuring hundreds of authentic Belgian beers and Belgian-inspired offerings.

Tickets + more: beeradvocate.com/belgian

Bigfoot moves to 4-packs

Discussion in 'Beer Talk' started by wcintula, Mar 21, 2012.

  1. wcintula

    Joined:
    May 2, 2010
    Posts:
    90
    Likes Received:
    22
    Location:
    New York
  2. Jason

    Jason Founder
    Staff Member Fest Crew Subscriber

    Joined:
    Aug 23, 1996
    Posts:
    2,910
    Likes Received:
    6,661
    Location:
    Massachusetts
    Ugh ... and retailers will sell them at the same price as the six-pack.
     
  3. ShogoKawada

    Joined:
    May 31, 2009
    Posts:
    1,700
    Likes Received:
    3,013
    Location:
    Pennsylvania
    aww nuts. less beer, more money. A seemingly never-ending trend.
     
  4. bobv

    Beer Trader

    Joined:
    Feb 3, 2009
    Posts:
    1,187
    Likes Received:
    13,972
    Location:
    Vermont
    I'm guessing same as Hoptimum in price.
     
  5. jchoffman

    Joined:
    Jan 28, 2012
    Posts:
    105
    Likes Received:
    26
    Location:
    Georgia
    I'm good with this as well...
     
    wcintula likes this.
  6. Jnorton00

    Joined:
    Apr 13, 2007
    Posts:
    2,427
    Likes Received:
    4,002
    Location:
    Massachusetts
    Bad news.
     
    Lantern and bditty187 like this.
  7. dsal89

    Joined:
    Jul 6, 2008
    Posts:
    1,442
    Likes Received:
    2,698
    Location:
    Indiana
    Hopefully the price of it will go down..but we all know it wont.

    But i love Bigfoot so much i dont mind paying for just 4. So good
     
  8. abraxel

    Joined:
    Aug 28, 2009
    Posts:
    383
    Likes Received:
    318
    Location:
    Michigan
    It's always annoying when prices rise, but Bigfoot was a steal at $10/sixer so a small price increase doesn't offend me. This year I decided to start getting one case a year specifically to age, so eventually I'll have a healthy supply of old Bigfoot. The switch to four packs probably won't affect my plans at all (I'll only get cases from reasonable retailers, of course).
     
  9. gueuzer

    Joined:
    Jun 9, 2010
    Posts:
    83
    Likes Received:
    67
    Location:
    Colorado
    I always had a hard time believing they were making any money off this beer considering the ridiculous amount of hops, malts and boil time. So I'm not going to complain. At least we got to enjoy it while it lasted.

    And news of MORE bigfoot is always a good thing.
     
    brandon911, Lantern and Bitterbill like this.
  10. Mavajo

    Joined:
    Feb 10, 2007
    Posts:
    614
    Likes Received:
    690
    Location:
    Georgia
    I really don't mind this change. I almost always prefer 4-packs.
     
  11. Beerandraiderfan

    Joined:
    Apr 14, 2009
    Posts:
    1,259
    Likes Received:
    1,135
    Location:
    Nevada
    Ah Corpulent, hopefully you will see the error of your ways next time you attempt to discredit beerandraiderfan, especially in regards to Bigfoot (re: 4 packs, told ya).

    Actually, given the almost 25% jump in price for this year of Bigfoot 6 packs ($11.99-13.99 in Reno v. 9.99-10.99 last year), I think they might actually come down a little rather than charge the exact same price. I'm sure there's some psychology about jack the price before cutting the quantity down by 33%, but drop the price 10% compared to the six pack, probably "feels" like a price reduction. So I'm thinking 4 packs, $9.99-10.99 in this neck of the woods next year.
     
  12. MattSweatshirt

    Beer Trader

    Joined:
    Jun 29, 2011
    Posts:
    413
    Likes Received:
    2,233
    Location:
    Texas
    I had my first taste of Bigfoot this year and the sixer was perfect. I put one away for aging and consumed the rest over the course of a week.
    SN is always good with their prices so why automatically assume the same cost?
     
  13. ShogoKawada

    Joined:
    May 31, 2009
    Posts:
    1,700
    Likes Received:
    3,013
    Location:
    Pennsylvania
    it's not SN I'm worried about, it's the distributors and retailers, who have a strong track record of maintaining prices on a one-way street.
     
  14. steebo777

    Joined:
    Jun 30, 2009
    Posts:
    3,117
    Likes Received:
    3,302
    Location:
    Michigan
    I'm cool with this.
     
  15. futura123

    Joined:
    Jul 29, 2010
    Posts:
    462
    Likes Received:
    417
    Location:
    California
    Totally support SN. Hopefully KtG will be available in 4 pack with the same price and same wide distribution.;)
     
    Beerandraiderfan and afrokaze like this.
  16. drh88

    Subscriber Beer Trader

    Joined:
    Dec 21, 2005
    Posts:
    133
    Likes Received:
    420
    Location:
    Pennsylvania
    Another of the best deals in craft beer goes by the wayside. Oh well, se la vie. They're still the best "bang for the buck" craft brewer out there IMO.
     
    trixdout likes this.
  17. xpimptastikx

    Joined:
    Oct 8, 2008
    Posts:
    359
    Likes Received:
    257
    Location:
    Texas
    Better stock up on the 6 packs this year. :(
     
  18. SHODriver

    Beer Trader

    Joined:
    Aug 13, 2010
    Posts:
    1,099
    Likes Received:
    692
    Location:
    Louisiana
    the rationale makes a lot of sense. I'd like to see bigfoot get into cans too...
     
  19. Jnorton00

    Joined:
    Apr 13, 2007
    Posts:
    2,427
    Likes Received:
    4,002
    Location:
    Massachusetts
    Why if you don't mind me asking? I don't see anything good about 4 packs except that some awesome beers are only available in that format.
     
    Blueribbon666 likes this.
  20. Homebrew42

    Joined:
    Dec 20, 2006
    Posts:
    1,298
    Likes Received:
    1,319
    Location:
    New York
    The retail price is not up to SN.
     
  21. maltmaster420

    Beer Trader

    Joined:
    Aug 17, 2005
    Posts:
    2,105
    Likes Received:
    3,814
    Location:
    Oregon
    That's the point. They are forced to raise prices, but they know that (for whatever reason) consumers are less put off by an $10/4pk than they are by a $15/6pk, even though it's the same price per bottle. Widmer does the exact same thing with their 924 series. They're more expensive per case than the Hefe and Drifter, but they're priced so that they end up on the shelf at the same price point, assuming the retailer uses the same margin for every beer. In other words, if they're not on sale, 6pks of Hefe and 4pks of Nelson should both hit the shelves at $8.49-$8.99 each.

    SN seems to do things in a very careful, calculated fashion, so I would assume that their market research indicated that consumers would be more receptive to the increased price per bottle as long as the "package price" (whether 4pk or 6pk) didn't increase too dramatically.

    Don't get me wrong, I hate to see price increases just as much as everyone, but you have to admit that $12/6pk ($2/bottle) is incredibly affordable for a 9.5% barleywine with a ridiculous amount of hops in it. Frankly. I'm amazed that the price has stayed consistent for the last 3-4 years when everyone else has been raising prices and blaming it on the hops shortage or whatever.
     
  22. bum732

    Joined:
    Feb 18, 2008
    Posts:
    385
    Likes Received:
    797
    Location:
    Lesotho
    Are you bothered by the fact they're going to a 4 pack or the price increase? Because honestly, Bigfoot has always been criminally underpriced.
     
  23. sherm1016

    Joined:
    Aug 10, 2009
    Posts:
    852
    Likes Received:
    676
    Location:
    Wisconsin
    Per sierranevadabill (as reported on beerpulse.com), they were not making money on Bigfoot. Bill really has not steered the BA community astray, so I think we have to believe him. I think we all want to see SN do well, and selling their product at a profit is part of that. I'm cool with the change.
     
    Lantern and Bitterbill like this.
  24. Jnorton00

    Joined:
    Apr 13, 2007
    Posts:
    2,427
    Likes Received:
    4,002
    Location:
    Massachusetts
    I just don't care for 4 packs really, I'd rather a sixer for the 2 extra beers because it's a little easier to throw one or two in the cellar and still have 4-5 to drink. I can totally understand where SN is coming from though; I'll just miss the killer value of the bigfoot six pack.
     
  25. Mavajo

    Joined:
    Feb 10, 2007
    Posts:
    614
    Likes Received:
    690
    Location:
    Georgia
    I just prefer the smaller investment of 4-packs.
     
  26. Jnorton00

    Joined:
    Apr 13, 2007
    Posts:
    2,427
    Likes Received:
    4,002
    Location:
    Massachusetts
    Smaller investment as in the investment of less storage space? 4 packs are usually a pretty bad value in comparison to most six packs.
     
  27. maltmaster420

    Beer Trader

    Joined:
    Aug 17, 2005
    Posts:
    2,105
    Likes Received:
    3,814
    Location:
    Oregon
    You could always buy two 4pks. Then you could drink a few and still have 4-5 to cellar.
     
  28. Jnorton00

    Joined:
    Apr 13, 2007
    Posts:
    2,427
    Likes Received:
    4,002
    Location:
    Massachusetts
    In a perfect world I would but then were talking roughly 25-40 bucks for 8 beers.
     
    ShogoKawada likes this.
  29. CrazyJoeDavola57

    Joined:
    Jul 6, 2010
    Posts:
    27
    Likes Received:
    27
    Location:
    Massachusetts
    I just paid 50 bucks for a case last week, how much are they going up ??
     
  30. bobv

    Beer Trader

    Joined:
    Feb 3, 2009
    Posts:
    1,187
    Likes Received:
    13,972
    Location:
    Vermont
    Crazy!
    I'll take 20.
    That would be less than wholesale!!!
     
  31. CrazyJoeDavola57

    Joined:
    Jul 6, 2010
    Posts:
    27
    Likes Received:
    27
    Location:
    Massachusetts
    It's not crazy. (I am)
    Gordon's, Main St Waltham Ma. (either 50-52 bucks case price)
    I believe Berman's Lexington, Ma. (about the same)
    Colonial Spirits Acton, Ma. (a little higher)
    Julio's (must be the same.)

    Bring down your 1,000 bucks and pick up your beer.
     
    beerFool28607 likes this.
  32. bobv

    Beer Trader

    Joined:
    Feb 3, 2009
    Posts:
    1,187
    Likes Received:
    13,972
    Location:
    Vermont
    Jess kiddin'
    That is not below wholesale, but a great, great deal @ $50. It shouldn't last too long at that price.
    Vt is $55 + tax = over $58.
     
  33. Retail1LO

    Joined:
    May 4, 2011
    Posts:
    988
    Likes Received:
    1,114
    Location:
    Pennsylvania
    If it goes from $10 a sixer to $10 a 4-pack, that's more than a small price increase. It's nearly a 50% increase in cost per bottle.
     
  34. beerFool28607

    Joined:
    Feb 22, 2012
    Posts:
    471
    Likes Received:
    427
    Location:
    North Carolina
    Guess I'll pick up a couple sixers of this years'.
     
  35. skivtjerry

    Joined:
    Mar 10, 2006
    Posts:
    1,793
    Likes Received:
    1,479
    Location:
    Vermont
    Amen! It's worth much more than it sells for... and I'm one of the cheap bastards who bitches about prices.
     
  36. Bitterbill

    Beer Trader

    Joined:
    Sep 14, 2002
    Posts:
    5,547
    Likes Received:
    14,743
    Location:
    Wyoming
    I'll still be buying BigFoot however it is packaged and priced at in my town. And I am unanimous in this.
     
    4balance likes this.
  37. sailorastro

    Joined:
    Apr 24, 2011
    Posts:
    58
    Likes Received:
    14
    Location:
    Connecticut
    Guess I'll be on the hunt for the remaining 6-packs while they're still out there. Still, a 4-pack of Bigfoot is worth the average $10.
     
  38. abraxel

    Joined:
    Aug 28, 2009
    Posts:
    383
    Likes Received:
    318
    Location:
    Michigan
    I doubt it will actually be $10 a four pack, at least at retailers that price things reasonably (my condolences if you don't have one nearby).

    That aside, as others have agreed, Bigfoot was almost criminally underpriced at $10/sixer. A 50% increase seems big, yes, but given the low price to start I don't think it's anything crazy. It would still be dramatically cheaper than most any comparable barleywine (I'm sure there are exceptions, but none come to mind).
     
    Caterwaul likes this.
  39. tronester

    Joined:
    Nov 25, 2006
    Posts:
    468
    Likes Received:
    2,039
    Location:
    Oklahoma
    I had to pay over 15 dollars a six pack this year. Unfortunately Bigfoot is the only beer that I really feel I need to purchase, as I have a vertical going back to 2008
     
    Alilley likes this.
  40. UCLABrewN84

    Joined:
    Mar 18, 2010
    Posts:
    7,935
    Likes Received:
    7,933
    Location:
    California
    People will get over it.
     
    CowsandBeer likes this.
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Return of the Belgian Beer Fest

    BeerAdvocate Brings its All-Belgian Fest to Portland, Maine on September 17, 2016. Tickets are on sale now.

    Learn More
  • Get the Mag

    Become a BeerAdvocate magazine print subscriber today.

    Subscribe