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Discussion in 'Beer News & Releases' started by Todd, Sep 5, 2021.
I fell somehow that this was inevitable.
Well, perhaps a pioneer of faux craft...
...but not even that since all of the national macro brewers released such beers earlier or around the same mid-90s period - AB's Elk Mountain Amber Ale and "American Originals" (Faust, Muenchener and Black & Tan followed by others), Miller's Reserve line, Heileman's "Val. Blatz" beers, Coors various Holiday and German style beers, Stroh's revived Erlanger and Augsburger, even Pabst's reformulated Old Tankard and put some effort into new (Ballantine Twisted Red Ale) and old Ballantine ale labels.
Coors' Blue Moon is the longest-lived and most successful - marketing industry stats, which ignore the Brewers Assoc.'s "craft brewer" definition. typically puts it as the #1 Craft beer brand.
Blue moon is really behind the curve. They had a hazy beer. Took them way too long to add some hops to it and take advantage of the hype train.
"Vice president of above premium beers " is a pretty great job title
My guess is that it will be a - wait for it -
HAZY India Pale LAGER!
Sounds like double secret probation.
Which will be touted as "innovative".
I’ll try this if it’s like 8 dollars for a 6er.
I'll wait until there are a few dozen rates/reviews. " Rotten tea leaves " doesn't sound appetizing to me.
Could not have said it better myself. Exactly!
You took the word right out of my mouth.
I would put a whisper of lime in that whisper of coconut.
We're turning into beer whisperers.
Thought it was good. Would give it a solid B. I guess I was expecting to hate it and I didnt. Have had much much worse from Blue Moon and others.
So have I and thanks for the tasting note.
...so maybe they have a Vice President of BELOW premium beers - ? Lotta responsibility there.
Wonder what that job description reads.
To sell a lot of Coors Banquet, Miller High Life, Hamm's, Milwaukee's Best and Keystone - the notable "below premium" brands in the US Molson Coors portfolio - and, maybe, take some share away from AB's below-premium brands like Natural Light and Busch.
"Below Premium" is, like "Premium" "Super Premium" (MC's blog also quotes industry sources that use "Near Premium" for them I guess that'd be beers like Banquet and MHL), brewing industry terminology for price segments.
Such beers used to be divided into segments like "Popular-priced" and "Economy" but they are a slowly dying percentage of sales. As long as beer buyers move up (rather than out), the macro brewers don't mind as long as they stay within their brands.
Not sure if they still brew it but their White IPA was solid. Esp for the price point.
It's gonna be a no for me dawg
No, they got rid of most of their beers and only have a few now. Their variety packs used to be somewhat interesting with new beers but the past few years they are focusing on that Mango Wheat crap. Think they also dropped the pumpkin beer which was a staple for many years.
Blue Moon, you got me standing alone, without a dream in my heart, without a beer of my own.