Blue Moon launches Moon Haze (a hazy and juicy pale ale) nationwide

Discussion in 'Beer News & Releases' started by Todd, Sep 5, 2021.

  1. Todd

    Todd Founder (6,492) Aug 23, 1996 California
    Staff Moderator Fest Crew Society Trader

    https://www.forbes.com/sites/jeanet...lgian-white-had-a-baby-it-would-be-moon-haze/
     
  2. Squire

    Squire Poo-Bah (2,590) Jul 16, 2015 Mississippi
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    I fell somehow that this was inevitable.
     
  3. jesskidden

    jesskidden Poo-Bah (2,278) Aug 10, 2005 New Jersey
    Society Trader

    :rolling_eyes: Well, perhaps a pioneer of faux craft...
    [​IMG]
    ...but not even that since all of the national macro brewers released such beers earlier or around the same mid-90s period - AB's Elk Mountain Amber Ale and "American Originals" (Faust, Muenchener and Black & Tan followed by others), Miller's Reserve line, Heileman's "Val. Blatz" beers, Coors various Holiday and German style beers, Stroh's revived Erlanger and Augsburger, even Pabst's reformulated Old Tankard and put some effort into new (Ballantine Twisted Red Ale) and old Ballantine ale labels.

    Coors' Blue Moon is the longest-lived and most successful - marketing industry stats, which ignore the Brewers Assoc.'s "craft brewer" definition. typically puts it as the #1 Craft beer brand.
     
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  4. GetMeAnIPA

    GetMeAnIPA Defender (684) Mar 28, 2009 California

    Blue moon is really behind the curve. They had a hazy beer. Took them way too long to add some hops to it and take advantage of the hype train.
     
  5. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (1,859) Mar 12, 2013 California
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    "Vice president of above premium beers " is a pretty great job title
     
  6. Chaz

    Chaz Poo-Bah (2,195) Feb 3, 2002 Minnesota
    Society Trader

    My guess is that it will be a - wait for it -

    HAZY India Pale LAGER!
     
    Squire likes this.
  7. Squire

    Squire Poo-Bah (2,590) Jul 16, 2015 Mississippi
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    Sounds like double secret probation.
     
  8. Squire

    Squire Poo-Bah (2,590) Jul 16, 2015 Mississippi
    Society Trader

    Which will be touted as "innovative".
     
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  9. Prep8611

    Prep8611 Aspirant (299) Aug 22, 2014 New Jersey

    I’ll try this if it’s like 8 dollars for a 6er.
     
  10. ilikebeer03

    ilikebeer03 Meyvn (1,352) Oct 17, 2012 Texas
    Trader

  11. Raime

    Raime Meyvn (1,361) Jun 4, 2012 Greenland

    I'll wait until there are a few dozen rates/reviews. " Rotten tea leaves " doesn't sound appetizing to me.
     
  12. John_M

    John_M Poo-Bah (6,970) Oct 25, 2003 France
    Moderator Society Trader

    Could not have said it better myself. Exactly!
     
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  13. dcotom

    dcotom Poo-Bah (2,792) Aug 4, 2014 Iowa
    Society Trader

    You took the word right out of my mouth. :grin:
     
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  14. jageraholic

    jageraholic Disciple (337) Sep 16, 2009 Massachusetts
    Trader

    I would put a whisper of lime in that whisper of coconut.
     
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  15. Squire

    Squire Poo-Bah (2,590) Jul 16, 2015 Mississippi
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    We're turning into beer whisperers.
     
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  16. DarkDragon999

    DarkDragon999 Aspirant (252) Feb 13, 2013 Rhode Island

    Thought it was good. Would give it a solid B. I guess I was expecting to hate it and I didnt. Have had much much worse from Blue Moon and others.
     
  17. Squire

    Squire Poo-Bah (2,590) Jul 16, 2015 Mississippi
    Society Trader

    So have I and thanks for the tasting note.
     
  18. dbl_delta

    dbl_delta Poo-Bah (3,136) Sep 22, 2012 Pennsylvania
    Society Trader

    ...so maybe they have a Vice President of BELOW premium beers - ? Lotta responsibility there.
     
  19. Squire

    Squire Poo-Bah (2,590) Jul 16, 2015 Mississippi
    Society Trader

    Wonder what that job description reads.
     
  20. jesskidden

    jesskidden Poo-Bah (2,278) Aug 10, 2005 New Jersey
    Society Trader

    To sell a lot of Coors Banquet, Miller High Life, Hamm's, Milwaukee's Best and Keystone - the notable "below premium" brands in the US Molson Coors portfolio - and, maybe, take some share away from AB's below-premium brands like Natural Light and Busch.

    "Below Premium"
    is, like "Premium" "Super Premium" (MC's blog also quotes industry sources that use "Near Premium" for them I guess that'd be beers like Banquet and MHL), brewing industry terminology for price segments.

    Such beers used to be divided into segments like "Popular-priced" and "Economy" but they are a slowly dying percentage of sales. As long as beer buyers move up (rather than out), the macro brewers don't mind as long as they stay within their brands.
     
    #20 jesskidden, Sep 13, 2021
    Last edited: Sep 13, 2021
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  21. BruChef

    BruChef Initiate (174) Nov 8, 2009 New York

    Not sure if they still brew it but their White IPA was solid. Esp for the price point.
     
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  22. EersandBeers

    EersandBeers Initiate (172) Jan 16, 2013 West Virginia

    It's gonna be a no for me dawg
     
    Squire likes this.
  23. DarkDragon999

    DarkDragon999 Aspirant (252) Feb 13, 2013 Rhode Island

    No, they got rid of most of their beers and only have a few now. Their variety packs used to be somewhat interesting with new beers but the past few years they are focusing on that Mango Wheat crap. Think they also dropped the pumpkin beer which was a staple for many years.
     
    BruChef likes this.
  24. Squire

    Squire Poo-Bah (2,590) Jul 16, 2015 Mississippi
    Society Trader

    Blue Moon, you got me standing alone, without a dream in my heart, without a beer of my own.