Most of my friends appreciate SN, DFH, New Belgium, etc. even if they don't go looking for bombers of imperial stout, and even when you want a cheap, inoffensive lager there's always Yuengling around here. Dos Equis is one of the last beers I would ever buy, up there with Heineken. Great commercials don't prevent it from tasting like a swimming pool. Add in the "import" pricing and you've got the worst deal in beer. If I want a cheap case of beer, I get cans of Yuengling.