I agree they are not as young but compared to SA I feel they are. I would bet if you asked people who is more hip, DFH or SA you would hear DFH. I actually like the merger, I feel they both have a lot to offer and can both achieve a new level of success in today's craft market. The key will be how they utilize this merger, if they continue business as it is and do zero new then I think its a flop, but if they head in a new direction it could be awesome. I guess I just like both companies and am excited at the potential if done right.