I don't think that's the strategy. What I would like to see, and maybe that's where Jim's going, is for Boston Beer to make most of their money on Twisted Tea, Angry Orchard, DFH, etc. which would allow them to refocus the Samuel Adams brand into stuff he wants to brew and not chase trends. Neither Boston Beer nor DFH are ABI. We can't apply macro logic to this merger. And if that's what ends up happening, I think we'll all be disappointed. They've been doing that for a while now, which is why it's stayed afloat despite declining beer overall and the recent-ish hyper-local beer boom. If all they're doing here is adding DFH without making any changes to keep BBC from sinking that'll be a shame and a wasted opportunity. I don't think Jim and Sam did this for such simple reasons. Misguided optimism on my part? Maybe... I hope not, though.