BrewDog is underrated.

Discussion in 'Beer Talk' started by kpodolanko, Jul 18, 2013.

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  1. RonfromJersey

    RonfromJersey Initiate (0) Jan 25, 2002 New Jersey

    Tried two of their beers, both disappointing, and that was disregarding price. Saw no reason to continue.
  2. Jason

    Jason Founder (0) Aug 23, 1996 Massachusetts

    If it was not for these threads this brewery would not be thought of by me ... too many circus acts IMO and the price as many have made a note of. Many good beers from them, limited distribution makes it hard though.
    Kirk, cavedave and evilcatfish like this.
  3. evilcatfish

    evilcatfish Initiate (0) May 11, 2012 Missouri

    I agree, I've had a couple of their beers and neither blew me away. Speaking of circus acts, Sink the Bismarck? What the hell?
  4. Bonko_the_sane

    Bonko_the_sane Initiate (0) Mar 29, 2012 North Carolina

    Ok, this brewery is in Scotland, not the US. They try and create a similar feeling for craft beer that we have. Yes the prices are high. but then again they are in SCOTLAND! Most of their beer are good to great, some (especially IPA's) so so, and then theres the gimmick beers (personally i loved tactical, its not a beer per se but its amazing for what it is). So if you dislike the abstrakt series do yourself a favor and look up the beer style first.
  5. 77black_ships

    77black_ships Initiate (0) Dec 4, 2012 Belgium

    I think the most genius thing about Brewdog is that obviously in 10 years time they will be a macro brewery making fizzy yellow beer. Think about it.

    As far as bars go – I have been to the Camden location it was expensive by London standards so no idea what other people are talking about. It was good but paled completely in every way compared to Brodies except for the burgers.
  6. PoopChute69

    PoopChute69 Initiate (0) Oct 24, 2012 Poland

    The UK is for making music, not beer.
  7. VladTepes

    VladTepes Initiate (0) Oct 18, 2012 Finland

    Yeah, here Brewdog is certainly overrated. And their shares they sold one month ago, was insanely overpriced, IMO. ....Still I think it is a bit underrated in the States.

    I also hate their marketing. And as 77black_ships wrote, it is possible, that in 10 years they will be macro brewery.

    Haven't had any their bars, but I have heard almost only bad things about them. I don't think their beers are that pricey, but those bars are.

    There is one interesting thing. Many macro beer drinkers who has tried a few caft beers, like brewdog a lot. They always told, that Brewdogs attitude is awesome etc. They told that it is awesome, that Brewdog want brew as good beer as possible, no matter if masses like it or not. It is impossile told them, that there is hundreds of breweries hwo just brew better beer and even better attitude. So...truth is, their marketing works pretty damn well.
  8. Hanglow

    Hanglow Initiate (0) Feb 18, 2012 Scotland

    Well we appear to be a bit crap at the former but thankfully rather good at the latter currently:slight_smile:
  9. LaneMeyer

    LaneMeyer Initiate (0) Mar 20, 2011 California

    Pink Floyd - Greatest rock band of all time.
    Not too shabby.
  10. bulletrain76

    bulletrain76 Maven (1,275) Nov 6, 2007 California

    When they first hit the American market, I thought it was funny how they were selling American-style beers to us at a higher cost and poorer condition than the local beers that they were inspired by. Not the greatest strategy IMO. In the UK market, I can see their approach doing very well. I don't see much Brewdog at the stores these days but apparently people here are still buying it.
  11. Hanglow

    Hanglow Initiate (0) Feb 18, 2012 Scotland

    British music fell off a cliff in the 90s though, while the beer continued to get better :grimacing:

    Back on topic, I do wonder where brewdog will end up considering their plans for expansion

    I think they mentioned 65% or so of their income is from exports
    WhatANicePub likes this.
  12. WhatANicePub

    WhatANicePub Zealot (566) Jul 1, 2009 Scotland

    Not surprising seeing as they've pissed off nearly everyone in Scotland.
  13. Graeme24

    Graeme24 Initiate (0) Dec 16, 2008 Ireland

    I can totally see why vast majority of American BA's here are not hugely impressed. Given the sort of beers you have access to it is easy to see why Brewdog would be a mere after thought.

    Speaking as an Irish man who has a huge affinity for American beer, Brewdog offers me solid beers with good accessibility, freshness, and affordability. On that last one, I am talking about their core range.

    In the absence of fresh American IPA's this is of some consolation to me. The craft scene or whatever you want to call it is really hitting it's peak here in Ireland. We have a string of great bars and new micros are popping up all over the place, but my honest reflection having tried allot of these beers is that they are for the most part pedestrian and I get a strong impression that it's a case of 'don't scare the horses!'. I personally want to be scared! I want to be challenged and Brewdog satisfies that to an extent.

    Make no mistake though, they are an unlikeable bunch and there are better British breweries.
    drtth likes this.
  14. Graeme24

    Graeme24 Initiate (0) Dec 16, 2008 Ireland

    It's not about beer styles. The abstrakt series was woeful . The two I tried were an absolute mess.
  15. mrtavora

    mrtavora Initiate (0) Jul 19, 2013 England

    (First post!) In Europe BrewDog is not underrated but overhyped.
    The only explanation I can find for them to be underrated in the US is the price/freshness combo that works against them in the US.
    If you could get the BrewDogs as fresh as we get it here and pay the same we pay (U$2 for a Punk IPA at Tesco) they would not be underrated.
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  16. VladTepes

    VladTepes Initiate (0) Oct 18, 2012 Finland

    Some of those are mess, some of those are world class brews.
  17. Graeme24

    Graeme24 Initiate (0) Dec 16, 2008 Ireland

    Maybe I was unlucky with them, still having paid what I paid I couldn't take another chance on them!
  18. Pahn

    Pahn Initiate (0) Dec 2, 2009 New York

    brewdog = expensive, mediocre.
    London_Gent likes this.
  19. cavedave

    cavedave Grand Pooh-Bah (4,083) Mar 12, 2009 New York
    Pooh-Bah Trader

    Punk IPA, the week it's bottled, wouldn't be in the top 300 best IPA's in this country. At the price you quote maybe it would be an interesting novelty, at the price they charge here for it here, no sale. Sink the Bismarck and Tactical Nuclear Penguin have no such freshness concerns, and they were the most overpriced and south of mediocre beers I have yet to try.
    Kirk likes this.
  20. 77black_ships

    77black_ships Initiate (0) Dec 4, 2012 Belgium

    I never got the love for Punk IPA but that might be because their hop profile does not work for me.
    Looking back at my reviews, the original 6 % ABV version was the first IPA I ever had and even then I called it hugely underwhelming. Seeing as I was entirely new to hoppy beers, you would expect more excitement from me. Fresh draft AB:6 was probably the IPA albeit a BIPA I have had from them so far.
  21. Darwin553

    Darwin553 Initiate (0) Jan 5, 2009 Australia

    Definitely agree with this. I was surprised to see how relatively cheap their beers on tap were considering all the stick they get on here for being over-priced.
  22. EdKing

    EdKing Initiate (0) Jul 1, 2013 England

    Some strong opinions here. Brewdog was set up in the UK to deliver American craft beer on keg and in bottles for the UK market. They copied the brash, bold marketing of people like Rogue and Stone. I think they have created a very successful brand which was deliberately trying to appeal to a younger audience and shake off the 'old man with beard and sandals' cask ale scene in the UK.

    They have gone very mainstream, and as a result quality has gone down as they mass produce. However, they still have some really good beers and their bars have a great selection, although are pricey, even in the UK.

    However, it is telling that as someone living in London, I rarely seek out Brewdog beers as there is much better out there. The Kernel, Partizan, Thornbridge, etc.
    London_Gent, drtth and Ruds like this.
  23. Graeme24

    Graeme24 Initiate (0) Dec 16, 2008 Ireland

    Out of curiosity, what kind of prices are we talking for BD beers in the US?
  24. reprob8

    reprob8 Initiate (0) May 22, 2008 England

    so by that you mean it might be if you're lucky. I prefer reliability.
  25. Derranged

    Derranged Initiate (0) Mar 7, 2010 New York

    Too much money. Ive had both Punk and 5am Saint which were both very good however.
  26. PatKorn

    PatKorn Zealot (685) Aug 30, 2007 Hawaii

  27. WelshBrewer

    WelshBrewer Initiate (0) Mar 17, 2013 Oregon

    They dont answer their friggin tweets in know that.
  28. opwog

    opwog Initiate (0) Jun 16, 2008 Minnesota

    When I saw the subject, I actually thought that this was going to be a joke thread.
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  29. luisfrancisco

    luisfrancisco Zealot (606) Dec 1, 2009 Mexico

    Came on to say this. I always thought they were goodish, but overpriced. When I went to their pub in Camden I had a real blast and loved every beer I tried. I even sampled an ounce of Tactical Nuclear Penguin that they had for 6 lbs and thought it was very interesting. I was particularly impressed with how better their beer tasted fresh. Also thought their hops tasted like US beers rather than all the UK stuff I was having while in Europe. Not that the UK stuff is bad though.
    London_Gent likes this.
  30. kpodolanko

    kpodolanko Initiate (0) Dec 7, 2012 Texas

    Why don't you tell us how you really feel?
  31. chocosushi

    chocosushi Initiate (0) May 1, 2011 Oklahoma

    Exactly what I'm saying. I don't buy it, but when it's good it's good,
    but 9 times out of 10
    it's way past its Best By date.
  32. SamJory

    SamJory Initiate (0) Nov 28, 2011 Canada (BC)

    Yeah BrewDog are really inconsistent, I had a bottle of Hardcore at a bar (not a brewdog bar) and it was going to expire in about 2 months, so I thought ok the bar probably shouldn't have served it or knocked a few quid off. I thought it would still have some hop character but it was a cloyingly sweet malty mess. Also dead pony club is pretty terrible now, was ok when it came out. I feel like when brewdog launch a beer they brew it really well, but once they get a clientele for their products they just get lazy and don't brew very good beer, like dead pony club, punk, 5am saint. All three of those beers used to be great and they were readily available at UK supermarkets and still are, but they're just awful now
  33. Zimbo

    Zimbo Pooh-Bah (2,269) Aug 7, 2010 Scotland

    Nope. The UK is making lots of great beer thanks very much. So much great development over the past few years. Pull your finger out and get with the program.
    EdKing and Ruds like this.
  34. Zimbo

    Zimbo Pooh-Bah (2,269) Aug 7, 2010 Scotland

    FWIW, BrewDog beer is all over the place. Some terrible (where do I begin?), some mediocre (Hardcore), some inconsistent (Punk IPA) and others, such as Alice Porter and Dead Pony Club surprisingly good ,dependable and shockingly ignored by people who should know better.
    drtth likes this.
  35. Ruds

    Ruds Initiate (0) Sep 15, 2008 England

    Beer imported travelling 3 to 5,000 miles in 'Expensive' and 'quality' SHOCKER !!!

    No shit !

    Do you think I waste my time buying overpriced stale US IPA's in England ?

    You'd think reading this post that some folks believe its a personal attack on US beer geeks by Brewdog making you all purchase their expensive and out of date beer - how dare they YOU MUST BUY !!!

    When a brewery has produced some 181 different beers in 4 or 5 years there are going to be hit and miss offerings - FACT. They don't play safe like a lot of traditional UK brewers who churn out 4 or 5 'samey' bitters - hoorah for experimentation.

    But you know what - here's a great idea ... what if there was a website where you could look up beer reviews to help guide you in your purchases ! Personal tastes apply - but what a great idea hey ?
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  36. LaneMeyer

    LaneMeyer Initiate (0) Mar 20, 2011 California

    Tell me more...
  37. Ruds

    Ruds Initiate (0) Sep 15, 2008 England

    Again personal tastes apply.

    You prefer cask beers, 3.5% milds, 4% bitters etc.

    Brew Dog don't do cask beers anymore so they become an immediate hate figure for the majority of older generation CAMRA members. The ENEMY !

    I asked you once before what you were comparing Hardcore IPA to when you said it didn't punch it's weight and I recall that you couldn't offer the name of another DIPA that you had actually had !

    You are always going to come on and knock BD down as your niche is low ABV cask beer !

    Whilst all opinions are welcome and some of the US folks may see you as the voice of UK beer, being one of the most regular UK posters on here, in my eyes someone who has only had a handful of DIPA's to compare too isn't the person to take note of in a critique of Hardcore / Brewdog yay or nay arguement.
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  38. cavedave

    cavedave Grand Pooh-Bah (4,083) Mar 12, 2009 New York
    Pooh-Bah Trader

    Didn't you guys invent the expression "coal to Newcastle"? Sending us IPA is the equivalent, so who is to blame for doing it? Don't blame us for being honest about what we get.

    And since you guys invented IPA and are so smart about beer, why in the world would you import IPA from here?
  39. reprob8

    reprob8 Initiate (0) May 22, 2008 England

    I often wonder how many of those 181, or however many, actually started as a repeat brew only to turn out nothing like it was supposed to be and so was given a different moniker.
  40. Ruds

    Ruds Initiate (0) Sep 15, 2008 England

    IPA's to the US is the new coals to Newcastle :wink: see also Mikkeller !

    No blame attached - no one forces anyone to buy anything ... Honest sure, but I could have told you that, more a case of waking up and smelling the coffee or the expensive faded hops when you'll get far better local !
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